ASP.NET E-Commerce Programming: Problem - Design - Solution [Illustrated] [Paperback]

Kevin Hoffman (Author)

Book Description

Publication Date: January 2003

ASP.NET E-Commerce Programming shows you how to build a complete e-commerce site, from design to deployment.

This book will show you how to incorporate all the features offered on major e-commerce sites straight into your own projects, quickly and easily.

You will learn how to:

* Build a solid foundation for your site
* Provide access to products with a well fomatted product catalog
* Help potential customers find what they want with a search system
* Maximize sales with an efficient shopping cart and checkout system
* Use wishlists to turn the customers themselves into sales resource
* Manage product discounts
* Promote products with special offer coupons and targeted emails
* Offer after sales services such as order tracking
* Encourage community involvement in your site
* Forge partnerships through affiliate schemes

The code that accompanies the book provides a complete example site.

Product Details

• Paperback: 366 pages
• Publisher: Wrox Press; 1st edition (January 2003)
• Language: English
• ISBN-10: 1861008031
• ISBN-13: 978-1861008039
• Product Dimensions: 8.9 x 7.3 x 0.9 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 3.4 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,922,544 in Books (See Top 100 in Books)

More About the Author

I got my first start programming in BASIC on a Commodore Vic-20 that my grandfather repaired. Ever since then, I have been learning everything I can about programming and my current obsession: C# and the .NET Framework 3.0

Customer Reviews

Most Helpful Customer Reviews

14 of 15 people found the following review helpful:

5.0 out of 5 stars A must have for E-Commerce Developers in .Net, February 15, 2003

By 

Steve Back (Hampton, VA United States) - See all my reviews

This review is from: ASP.NET E-Commerce Programming: Problem - Design - Solution (Paperback)

I have read plenty of Wrox books over the years, but this one ranks at the top of a very long list. The E-Commerce material was covered well, and the book is very easy to read, in fact, it was one of the most articulate software books I have read. I was also very pleased with the code for this book, it installed without a hitch, and compiled clean the first time in Visual Studio.Net. The database recovered well from a .BAK file, so it was painless to learn the material with a real world sample.

If you want to learn CMP, or would like to learn to build a very scalable E-Commerce solution, don't hesitate on this book; it is great.

A word of caution, this is not a book for beginning programmers without .Net experience, as the book is fast paced and does not cover topics like how to create Strong Names for assemblies. It also does not give a whole lot of configuration information for the project in the event you wanted to build off this sample site.

2 of 2 people found the following review helpful:

3.0 out of 5 stars Good book if you know ASP.NET, March 29, 2003

By A Customer

This review is from: ASP.NET E-Commerce Programming: Problem - Design - Solution (Paperback)

The author definitely knows his stuff, but it is not for those who are not very knowledgeable in C# and ASP.NET. Hoffman has some excellent techniques he is applying to ASP.NET, but you will need to spend some serious time to grasp his concepts. He seems to be an excellent programmer, but not a teacher for those trying to grasp ASP.NET.

4 of 6 people found the following review helpful:

5.0 out of 5 stars The Best from Wrox in Years, March 4, 2003

By 

"japanfirst" (Yokohama-shi, Kohoku-ku Japan) - See all my reviews

This review is from: ASP.NET E-Commerce Programming: Problem - Design - Solution (Paperback)

Hoffman jumps quickly through this book and you will need to read his other books to see what he leaves out. Security, discussions, community aspects are bare but the best thing about this book is the application of a CMP (Container Mapping Persistence) - a tool from the Java world that was until now impossible to build under MS technologies. Now that we have that I cant wait until it becomes standard. I've already begun to port all our applications to this. It is that good.