"An exceptionally strong case for the use of emotion in advertising. Well-written and well-documented." - Al Ries, author of War in the Boardroom
Recommended by CEO Refresher!
See an excerpt on the American Educational Foundation website!
Dan Hill and About Face mentioned in "For Brands, A Mind is a Terrible Thing to Waste" on Fox Business
If there was one underappreciated book that everyone working in a role that touches advertising should read, this would be it. Read morePublished 3 months ago by Rohit Bhargava, bestselling author of Likeonomics
It is exactly what I was looking for, about emotional advertising and mostly why us humans prefer such human touch above objects alone.Published 18 months ago by Raul Razo
Very complete, This book give you the tool to work in a new way for advertising, My mind regenerate agaiinPublished 23 months ago by Jesus
Well, as it says "The Secrets of....", this book will reveal how businesses have done their advertising and succeeded as well as how some other businesses have done it and... Read morePublished on January 23, 2013 by Samir FRLJAK
this book is a must for anyone who wants to advertise a product or service. To learn how to connect with your future and current customers so that they will always gravitate... Read morePublished on October 22, 2012 by Colin Myles
ABOUT FACE: THE SECRETS OF EMOTIONALLY EFFECTIVE ADVERTISING reveals new keys to success, covering how modern ads can target emotions using data from eye tracking and facial coding... Read morePublished on January 16, 2011 by Midwest Book Review
Dan is a world class expert on facial decoding because he understands better than anyone in advertising or marketing the meaning of our primal responses. Read morePublished on December 3, 2010 by Dr. Christophe Morin