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About Face: Reviving the Rules of Typography (Hardcover)

by David Jury (Author) "Classifying type serves to clarify the often subtle differences between typefaces, and helps to explain why such changes occurred..." (more)
Key Phrases: standard word space, lining numerals, turned comma, New York, Times New Roman, Edward Johnston (more...)
3.5 out of 5 stars See all reviews (2 customer reviews)


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Editorial Reviews

Book Description
The computer has made some typographic rules obsolete while others, previously known only to typesetters, have also been forgotten. Despite this, typography remains a fundamental element of graphic design. About Face presents and explains the typography basics required by all graphic designers, from the names of the different parts of characters, typeface styles and their function, to type measurement, typeface families, and type manipulation on the computer. It also looks at typography at work and features a wealth of applied examples by leading designers from around the world, who use, and considerably extend, the rules to create effective, communicative design. --This text refers to an out of print or unavailable edition of this title.

About the Author
David Jury is editor of TypoGraphic, and Head of Graphic Design at Colchester Institute in the UK. He holds awards of excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers, and ICOGRADA. He is author of the RotoVision book Letterpress. He lives and works in Essex, UK. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Hardcover: 160 pages
  • Publisher: Rockport Publishers (September 2002)
  • Language: English
  • ISBN-10: 2880466776
  • ISBN-13: 978-2880466770
  • Product Dimensions: 10.6 x 9.4 x 1.1 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 3.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.com Sales Rank: #846,386 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Also Available in: Paperback  |  All Editions