The basic rules of typography are introduced within the context of current electronic information technology, which has made some rules obsolete. However, typography remains a fundamental element of graphic design, and the basics required by all graphic designers are presented here.
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Book Description
Editorial Reviews
About the Author
David Jury is editor of TypoGraphic, and Head of Graphic Design at Colchester Institute in the UK. He holds awards of excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers, and ICOGRADA. He is author of the RotoVision book Letterpress. He lives and works in Essex, UK.
--This text refers to an out of print or unavailable edition of this title.
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18 of 18 people found the following review helpful
Format:Hardcover
In an era when many books about typography principles focus on the ins and outs of specific computer programs, here is a beautiful book for beginners that focuses on principles, theory, and examples.
Not as densely written as Bringhurst's classic "Elements" book, this book nonetheless has the advantage of being more quickly scannable, and it features many spreads that present actual book designs at full size or nearly so, giving a very tactile look to the book.
Other concepts about leading, word spacing, letterforms, and so on are presented with large visual displays specifically constructed by the author.
I would recommend this book for beginning graphic design students or for libraries interested in visual arts literacy.
1 of 15 people found the following review helpful
By Heather
Format:Paperback
This book isn't really what I was hoping for. It talks more about the history of type and letter form. I was hoping for more ways to play with type and ideas for how to do it.
Citations (learn more)
This book cites 29
books:
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6
books
cite this book:
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- First Principles of Typography (Authors' and Printers' Guides) by Stanley Morison on page 93, page 148, and Back Matter
- Language and Typography by Cal Swann on page 139, Back Matter (1), and Back Matter (2)
- Bases for Effective Reading by Miles A. Tinker on page 67, Back Matter (1), and Back Matter (2)
- The Mathematical Theory of Communication by Claude E Shannon on page 139, and Back Matter
- The Typographic Scene by Walter Tracy on page 64, and Back Matter
See all 29 books this book cites
- Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton in Back Matter (1), and Back Matter (2)
- Getting it Right with Type: The Dos and Don'ts of Typography by Victoria Squire in Back Matter (1), and Back Matter (2)
- Anarchie der Zeichen: Grafik-Design von den Achtzigern bis heute (German Edition) by Rick Poynor in Back Matter (1), and Back Matter (2)
- Letterpress: New Applications for Traditional Skills by David Jury in Back Matter (1), and Back Matter (2)
- No More Rules: Graphic Design and Postmodernism by Rick Poynor in Back Matter (1), and Back Matter (2)
See all 6 books citing this book
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