About Face: Reviving the Rules of Typography [ILLUSTRATED] (Hardcover)

~ David Jury (Author) "Classifying type serves to clarify the often subtle differences between typefaces, and helps to explain why such changes occurred..." (more)
Key Phrases: standard word space, lining numerals, turned comma, New York, Times New Roman, Edward Johnston (more...)

Editorial Reviews

Product Description

The basic rules of typography are introduced within the context of current electronic information technology, which has made some rules obsolete. However, typography remains a fundamental element of graphic design, and the basics required by all graphic designers are presented here.

About the Author

David Jury is editor of TypoGraphic, and Head of Graphic Design at Colchester Institute in the UK. He holds awards of excellence for his typographic work from the New York Type Club, the International Society of Typographic Designers, and ICOGRADA. He is author of the RotoVision book Letterpress. He lives and works in Essex, UK. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 160 pages
• Publisher: Rockport Publishers; illustrated edition edition (September 2002)
• Language: English
• ISBN-10: 2880466776
• ISBN-13: 978-2880466770
• Product Dimensions: 10.6 x 9.4 x 1.1 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #1,371,703 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

4.0 out of 5 stars Beautifully presented with many historical examples, October 27, 2003

By	William I. Johnston (Watertown, MA USA) - See all my reviews (REAL NAME)

In an era when many books about typography principles focus on the ins and outs of specific computer programs, here is a beautiful book for beginners that focuses on principles, theory, and examples.

Not as densely written as Bringhurst's classic "Elements" book, this book nonetheless has the advantage of being more quickly scannable, and it features many spreads that present actual book designs at full size or nearly so, giving a very tactile look to the book.

Other concepts about leading, word spacing, letterforms, and so on are presented with large visual displays specifically constructed by the author.

I would recommend this book for beginning graphic design students or for libraries interested in visual arts literacy.

0 of 8 people found the following review helpful:

3.0 out of 5 stars okay, March 3, 2006

By	Heather "Heather" (Minneapolis, MN United States) - See all my reviews

This review is from: About Face: Reviving The Rules Of Typography (Paperback)

This book isn't really what I was hoping for. It talks more about the history of type and letter form. I was hoping for more ways to play with type and ideas for how to do it.