This digital document is an article from Household & Personal Products Industry, published by Rodman Publishing on May 1, 2008. The length of the article is 3308 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details
Title: About face: anti-aging, natural products lead the thriving skin care category.(Cover story)(Company overview)
Author: Melissa Meisel
Publication: Household & Personal Products Industry (Magazine/Journal)
Date: May 1, 2008
Publisher: Rodman Publishing
Volume: 45 Issue: 5 Page: 81(5)
Article Type: Cover story, Company overview
Distributed by Gale, a part of Cengage Learning
Excerpt. © Reprinted by permission. All rights reserved.
[ILLUSTRATION OMITTED]
MANDARIN BLOSSOM NOSE STRIPS? An SPF-infused facial cleanser? A customizable self-tanning cream? The skin care market is bombarded with products that make promises, but at the end of the day, they either entice the consumer or are just another moisturizer or face wash. Today's shoppers are savvier than ever, and when they find a skin care product that not only delivers on its claims but also entices the senses in an entirely novel way, marketers have something that really stands out on the store shelf.
