From the Back Cover
"Alas, I wish this book had existed when I began designing for the Web. It's some consolation to know that Above the Fold will become an essential part of Web design curricula for years to come. It's a must-read / must-have book for anyone studying Web design."
Chairman, Type Directors Club
Professor, Parsons School of Design
"Above the Fold is one of the few Web design books that goes past just the display of a Web site and dives into the entire process of unlocking the strategy to create a successful digital product."
User Experience Director, Razorfish
"Brian presents a rather well-rounded picture of the Web design process--from design and usability, to aspects of marketing and analysis--providing the reader with clear insights they can take away and apply. Nicely done."
Principal, Chief Creative Officer, Beeby, Clark and Meyler
"Brian clearly articulates the symbiotic connection between
the Web designer, client and end user. Above the Fold is one
of the best books I've seen that treats the creative process as a vital asset necessary for business success."
Creative Director, NBC Universal
"A great idea will never take off if it's not presented clearly. Above the Fold has the secret sauce to get your ideas the
success they deserve."
Crispin, Porter + Bogusky
About the Author
Brian Miller is the owner and design director at the Brian Miller Design Group, a small design firm in Norwalk, CT that specializes in branding for the Web and print. Brian's client list includes GE, NBC Universal, SportsMD, Rockstar Games, 2K Games, GigMasters and Nat Nast. Brian is a lecturer at the Shintaro Akatsu School of Design, board member for the Type Directors Club and author of Above the Fold. Brian's work has been published in the Print Magazine Regional Design Annual, GD USA and The New York Festivals in addition to receiving numerous industry awards. Brian has a Masters degree from Pratt Institute in design management and a BFA in graphic design from the Hartford Art School. He lives in South Norwalk, Connecticut with his wife Bridgette, daughter Sarah and dog Shick.