Qty:1
  • List Price: $34.95
  • Save: $9.15 (26%)
FREE Shipping on orders over $35.
Only 4 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
FREE Shipping on orders over $35.
Used: Good | Details
Sold by giggil
Condition: Used: Good
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Absolut Book: The Absolut Vodka Advertising Story Paperback – October 15, 1996


See all 4 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback
"Please retry"
$25.80
$5.40 $0.01

Frequently Bought Together

Absolut Book: The Absolut Vodka Advertising Story + Absolut Sequel.: The Absolut Advertising Story Continues
Price for both: $37.80

Buy the selected items together

NO_CONTENT_IN_FEATURE

Shop the New Digital Design Bookstore
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now

Product Details

  • Paperback: 274 pages
  • Publisher: Journey Editions; 1st edition (October 15, 1996)
  • Language: English
  • ISBN-10: 1885203292
  • ISBN-13: 978-1885203298
  • Product Dimensions: 11.6 x 8.9 x 0.7 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (45 customer reviews)
  • Amazon Best Sellers Rank: #816,371 in Books (See Top 100 in Books)

Editorial Reviews

From Library Journal

Is it possible to create a worthwhile book about the Absolut Vodka's advertising campaign? Absolutely. TBWA/Chiat Day executive Lewis tells the story of the ad campaign that increased the sale of Absolut Vodka by 14,900% over 15 years. For ad junkies who want all the details, Lewis includes almost 500 Absolut ads along with commentary on how each ad was created and chosen. For example, "Absolut Clarity," which has a magnifying glass over the words "Country of Sweden," was used to emphasize that unlike most imported vodkas Absolut was not made in Russia. This book will have the greatest appeal among those who appreciate the creativity behind the pieces such as "Absolut D.C.," featuring an Absolut bottle wrapped in red tape. A warning: Lewis notes, "Librarians have to guard their magazines from being de-Absoluted." If your library has this problem, buying a book with 500 ads might be a risk. Still, this is highly recommended for libraries with an interest in advertising and marketing.?Emily Engel Moore, "Library Journal"
Copyright 1996 Reed Business Information, Inc.

From Booklist

It's an Absolut-ly unabashed commercial salute to one brand of vodka that has almost single-handedly defined the shape of creative magazine advertising for many years. New York City adman Lewis not only recounts the beginnings of the campaign and the U.S. launch but also documents the story of the long-term business relationship between client and agency. This 15-year saga of bottle as hero shows, first, relatively conservative ads (Absolut joy, Absolut anticipation, Absolut generosity), then segues to the by-now-expected, break-through-the-clutter commercial: the 1987 musical "holiday song" chip, a plastic record, and a packet of flower seeds. Best are the captions and some of the behind-the-scenes footage and prose, such as the fact that wheat was used to attract pigeons to Piazza San Marco to form the shape of a bottle of--what else? Absolut Venice, of course. Barbara Jacobs --This text refers to an out of print or unavailable edition of this title.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

This book is about the Absolut Vodka advertising campaign.
"intentaccess"
The pictures are vivid and the book contains some interesting stories about the Absolut ad campaign.
Eric M. Schmidt
This is a good coffee table book and a nice gift for the person that likes vodka and to read.
Bjorn Viberg

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By "intentaccess" on June 19, 2003
Format: Paperback
This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
17 of 21 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on November 13, 2000
Format: Paperback
Much as I hate to admit it, editors add more value than authors often appreciate. This book is a good example of missed potential for good editing.
The book contains almost 500 Absolut ads, and some of the rejects. What I did not realize until I looked at this book was how much bad Absolut advertising has appeared. Clearly, this volume would have been greatly improved by eliminating about 450 of the images in it. There is also a lot of text about how the ads are created, with a lot of pats on the back for the importers and agency involved. But there is relatively little about the creative process, and what works and what doesn't.
If you want to learn more interesting details about Absolut, I suggest that you acquire the newer book, Absolut, the History of the Bottle, instead.
Absolut advertising is all built around the formula of the word "Absolut" followed by some other word or words intending to say "Absolute X." While the lines are almost always good, the execution of how well the images fit with the text often leaves something or a lot to be desired. In other cases, the visuals are just plain ugly.
As the text suggests here, the idea was that "Absolut would be a product that could laugh at itself." That position is missed when the image is either almost irrelevant or unattractive. It just makes Absolut seem like it is a reflection of bad taste.
The mood for the ads was supposed to be light to " . . . add a dollop of humor so the 'We're the best' claim wouldn't be quite so boring or prententious." Well, you'll have to judge for yourself, but the ads seemed to have badly strayed from that standard.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By A Customer on January 23, 1999
Format: Paperback
This is book is absolutley fabulous (no pun intended). I've been tearing these ads out of magazines for years now and have them all over my walls. Who knew so many others were doing the same? The book is filled with almost 500 of the ads explaining how most of them were shot or created. It is a definite must for Absolut fans!!!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Izzy on June 13, 2001
Format: Paperback
Wow! After reading this, I was raving to my friends about this creative book. I've never read anything like it! Richard W. Lewis has written an Absolut awsome story about the making of this company. After the first couple pages of reading, I couldn't stop myself! So I give this book a five star rating for it's creative, informative, and easy to understand literature. I'm also giving it five stars for it's vast collection of Absolut Vodka advertisements. Clearly, this book is not only a book that teaches you things, but is really fun to read!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Eric M. Schmidt on November 21, 2000
Format: Paperback
There are Absolut ads in this book that you may never have seen before. This book is filled with the visually appealing ads from one of the greatest magazine ad campaigns in American history. Coffee table books are supposed to spark conversation, and this one will accomplish that easily. The pictures are vivid and the book contains some interesting stories about the Absolut ad campaign. There are even reject ads in this book. A great idea and well worth the price.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
13 of 17 people found the following review helpful By A Customer on August 13, 1999
Format: Paperback
I have been collecting the Absolut ads for years now and I am just crazy about this book. It is a fabulous advertising book about the history of the company and of the ad campaign. If you love the Absolut ads, you'll love this book!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Marcy L. Thompson VINE VOICE on August 29, 2000
Format: Paperback Verified Purchase
This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began. The real strength of the book is the collection of images. In some cases, looking at an entire campaign all together takes something away from the individual ads. This is not the case for these advertisements -- taken together, they are even cooler than they were in their original magazine contexts.
I just hope they will do a second volume when there are enough new ads to justify it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By "skapunkbluesjazzrock" on July 13, 2000
Format: Paperback
This is one of those excellent books that you keep out on a table in your house and flip through everytime that you are near it. This book collects about 500 different advertisements that the Absolut Vodka company has used to promote their product in magazines. Most of the ads featured are very creative and all of them very well done. To top that of the book has inside information on the making and history of their advertising campaign. This really is an excellant book for the coffee table.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?