The 100 Absolutely Unbreakable Laws of Business Success (Audio) [Abridged, Audiobook] [Audio Cassette]

Brian Tracy (Author)

Book Description

Publication Date: January 15, 2000

An audio guide to business success, featuring the 100 unbreakable laws to attracting and keeping better employees and customers, producing and selling better products and services, controlling costs, and increasing profits. A straightforward guide to business.

Editorial Reviews

Amazon.com Review

The scrappy spirit of Horatio Alger is alive and well in success guru Brian Tracy. He may not be a household name yet like his colleagues Warren Bennis and Anthony Robbins, but (his publisher tells us) he still lectures hundreds of thousands annually on personal and professional development, including top cats at IBM and Arthur Andersen. This, his latest of some 10 books (including the "bestseller" Maximum Achievement), is exactly what its title suggests--100 maxims and MOs everyone must learn and live by to make it big, broken down into the laws of Life, Success, Business, Leadership, Money, Selling, Negotiating, and Time Management. Each law is followed up by anecdotes and quotes through history, plus bulleted points on "How You Can Apply This Law Immediately," which provide welcome structure and practicality.

In fact, Tracy's 100 laws are so cheerily practical, such an astoundingly uncomplicated affirmation of good old American bootstrap self-determinism, they recall the days when Alger's fictional bootblacks and newsboys finally made it big through pluck, elbow grease, and wide-grinning high hopes alone. (And, consciously or not, Tracy does seem to reside in a boys' world: among the countless men of means he cites here--from Emerson, Twain, and Lincoln to Henry Ford, Sam Walton, and, uh, Jesus Christ--this reviewer counted a whopping two women.) At times, Tracy's laws read like a Rotarian's shameless plug for capitalism ("The free market is the most efficient way for millions of people to have their needs met at the lowest possible cost"), an expression of Nietzschean contempt ("People are poor because they have not yet decided to become rich"), or, in a few instances, the kind of declaration that sets survivors of totalitarian regimes all a-tremble ("Power gravitates to the person who can use it most effectively to get the desired results"--yikes!).

That said, Tracy's pronouncements are more than usually correct; an unfailing boost to the indecisive, underconfident, or fatalistic soul ("You are completely responsible for everything you are and for everything you become and achieve"); and even occasionally astute, especially in matters of sales ("Top money-earners in sales are viewed as consultants, helpers, counselors, and advisors to their customers, not as salespeople"), where he had his own humble beginnings. You won't find anything especially new in Tracy's 100 Absolutely Unbreakable Laws, so think of it as all the best advice for improvement of your self, career, and business you'll ever read or hear, packed into one turbocharged go-getter's almanac. At the book's start, Tracy promises us that just by writing down 10 of our goals in the first-person present tense ("I actually AM too rich and too thin!"), eight will have come true in a year's time. I ask you: Did even your own mother ever have that much faith in you? --Timothy Murphy --This text refers to an out of print or unavailable edition of this title.

Review

"Brian Tracy's book of Laws has something for everyone who wants to be a success in any walk of life. " -- H. Norman Schwarzkopf, General, U.S. Army, Retired

"Eloquently - yet practically - written, [this book] should be required reading for every entrepreneur, manager, and leader!" -- Scott McKain, Vice Chairman, Durham Capital Corporation

"If you're in a hurry, you must read this bottom-line, get-to-the-point, give-me-the-answer-NOW success guide." -- Patricia Fripp, author of Get What You Want

"One of the country's leading authorities on the development of human potential and personal effectiveness..." -- The Business Journal

"The best book you'll ever read on success. Absolutely packed with useful information...Apply it for extraordinary achievement!" -- Nido R. Qubein, Chairman, Creative Services, Inc.

"These 100 laws contain the timeless wisdom of business learned throughout the ages..." -- Peter Lowe, President, Peter Lowe International

Tracy's book of Laws has something for everyone who wants to be a success in any walk of life... -- H. Norman Schwarzkopf, General, U.S. Army, Retired --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Audio Cassette
• Publisher: Berrett-Koehler Publishers; 1st edition (January 15, 2000)
• Language: English
• ISBN-10: 157675121X
• ISBN-13: 978-1576751213
• Product Dimensions: 6.9 x 4.4 x 1.4 inches
• Shipping Weight: 8.8 ounces
• Average Customer Review: 4.6 out of 5 stars  See all reviews (27 customer reviews)
• Amazon Best Sellers Rank: #193,645 in Books (See Top 100 in Books)
  • #1 in Books > Books on Cassette > Business > Careers & Business Life
  • #2 in Books > Books on Cassette > Business > Management
  • #3 in Books > Books on Cassette > Business > General

More About the Author

Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. A dynamic and inspiring speaker, he addresses thousands of people each year on the subjects of personal and professional development, including the executives and staff of such firms as IBM, Arthur Andersen, McDonnell Douglas, and The Million Dollar Round Table. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, real estate development, distribution, and management consulting. Tracy is the author of thirteen previous books including the bestselling book Maximum Achievement. He is also the author/narrator of numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.

Customer Reviews

Most Helpful Customer Reviews

50 of 51 people found the following review helpful:

5.0 out of 5 stars The best business ideas in one book, July 10, 2004

By A Customer

This review is from: The 100 Absolutely Unbreakable Laws of Business Success (Paperback)

The bookis like a digest of business ideas. What Brian Tracy has done is he has taken the best business ideas over the last 25 years or so up to the present time, broken them down and then conveys tot he reader the best way to apply them.

Brian covers a lot. He is no nonsense, all business. Brian has successfully turned around many businesses besides creating several million dollar companies of his own. This man walks the walk and talks the talk. He has done it and he has something...a lot of things worthwhile in this great book.

If you are in business or want to be, this book is must reading.

63 of 67 people found the following review helpful:

5.0 out of 5 stars Powerful--it exploded my business, July 11, 2004

By A Customer

This review is from: The 100 Absolutely Unbreakable Laws of Business Success (Paperback)

The 100 Absolutely Unbreakable Laws of Business Success is 300 pages and 8 chapters of powerpacked information that will help any business.

The 100 Absolutely Unbreakable Laws of Business Success will show you how to:

* Attract and Keep better people

* Produce and sell more and better products/services

* Control costs more intelligently

* Expand and grow more predictably

* Increase your profits, and much more.

The fourth law in chapter 60 was very beneficial to me. The ideas in this book exploded my business. Nobody does it better than Brian Tracy.

65 of 72 people found the following review helpful:

4.0 out of 5 stars 100+ Business Classics in One Book, June 7, 2000

By 

Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews
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This review is from: The 100 Absolutely Unbreakable Laws of Business Succes (Hardcover)

This is a great book for someone who doesn't have time or want to read a lot about how to have more business success. It will probably be most appealing to people in their 20s who are trying to make some sense out of how to get ahead, but don't have much education or experience on the subject. Tracy has taken one or more ideas (usually without attribution) from almost every good business book in the last 20 years, and turned them into a list of 100 ideas.

Now a 100 ideas sounds like a lot. You should know that Tracy often breaks them into subsets, so the total is really somewhere between 300 and 400 ideas. You'll really feel loaded down before he's done sharing with you.

They are all about positive thinking, exchanging value for value, and being persistent. Ben Franklin would approve of the emphasis on improvement. For example, the first set of laws are about Life -- and they read pretty much like a modern version of Think and Grow Rich.

Two things bothered me about the book. One was the lack of attribution (except for a list of books at the end). For example, Tracy says that the purpose of a business is to create a customer -- perhaps Peter Drucker's single most famous quote, but you look in vain for quotation marks or a reference to Drucker. The book that Drucker said it in (Management) is not cited in the bibliography.

The second thing that bothers me is that in some places Tracy is a little behind the curve. In the Dell-like Internet world, products and service can be customized for each person and that will be the wave of the future. Tracy still talks about segmenting customers rather than individualizing for each customer.

So you might ask, why should I read this book? Frankly, it's because you probably won't read all of those books in his bibliography. This way, you'll at least get Tracy's take on what all of this means. One of the nice things about his work is he gives you directions for how to begin applying each principle.

My final quibble is that there is an appendix with pages of services and products that Tracy sells. I don't think such advertisements belong in a business book that someone has paid for. Skip the appendix.

May you find a few principles here that cure your stalled thinking about what you need to be doingin your life to be a bigger business success! That would turn this book into a stallbuster for you!