Customer Reviews

The 100 Absolutely Unbreakable Laws of Business Success

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The bookis like a digest of business ideas. What Brian Tracy has done is he has taken the best business ideas over the last 25 years or so up to the present time, broken them down and then conveys tot he reader the best way to apply them.

Brian covers a lot. He is no nonsense, all business. Brian has successfully turned around many businesses besides creating several million dollar companies of his own. This man walks the walk and talks the talk. He has done it and he has something...a lot of things worthwhile in this great book.

If you are in business or want to be, this book is must reading.

The 100 Absolutely Unbreakable Laws of Business Success is 300 pages and 8 chapters of powerpacked information that will help any business.

The 100 Absolutely Unbreakable Laws of Business Success will show you how to:

* Attract and Keep better people

* Produce and sell more and better products/services

* Control costs more intelligently

* Expand and grow more predictably

* Increase your profits, and much more.

The fourth law in chapter 60 was very beneficial to me. The ideas in this book exploded my business. Nobody does it better than Brian Tracy.

This is a great book for someone who doesn't have time or want to read a lot about how to have more business success. It will probably be most appealing to people in their 20s who are trying to make some sense out of how to get ahead, but don't have much education or experience on the subject. Tracy has taken one or more ideas (usually without attribution) from almost every good business book in the last 20 years, and turned them into a list of 100 ideas.

Now a 100 ideas sounds like a lot. You should know that Tracy often breaks them into subsets, so the total is really somewhere between 300 and 400 ideas. You'll really feel loaded down before he's done sharing with you.

They are all about positive thinking, exchanging value for value, and being persistent. Ben Franklin would approve of the emphasis on improvement. For example, the first set of laws are about Life -- and they read pretty much like a modern version of Think and Grow Rich.

Two things bothered me about the book. One was the lack of attribution (except for a list of books at the end). For example, Tracy says that the purpose of a business is to create a customer -- perhaps Peter Drucker's single most famous quote, but you look in vain for quotation marks or a reference to Drucker. The book that Drucker said it in (Management) is not cited in the bibliography.

The second thing that bothers me is that in some places Tracy is a little behind the curve. In the Dell-like Internet world, products and service can be customized for each person and that will be the wave of the future. Tracy still talks about segmenting customers rather than individualizing for each customer.

So you might ask, why should I read this book? Frankly, it's because you probably won't read all of those books in his bibliography. This way, you'll at least get Tracy's take on what all of this means. One of the nice things about his work is he gives you directions for how to begin applying each principle.

My final quibble is that there is an appendix with pages of services and products that Tracy sells. I don't think such advertisements belong in a business book that someone has paid for. Skip the appendix.

May you find a few principles here that cure your stalled thinking about what you need to be doingin your life to be a bigger business success! That would turn this book into a stallbuster for you!

This book is an extraordinary synthesis of everything Tracy has studied and spoken about for nearly thirty years. No, it's not "new" because what Tracy is doing here is nothing less than summing up his life's work, and that work has been to uncover the timeless laws of success, the unchanging rules that have been followed by successful women and men throughout history. You won't find the latest fads here, the newest buzz words, or cutesy-pie metaphors or fables. No mice looking for cheese, just an incredible amount of good solid practical advice, well organized and well presented. Personally, I'm always surprised at how uncommon common sense often is, how easily we can forget these truths. Tracy has performed a wonderful service by compiling so many invaluable lessons into one eminently readable volume.

The title is somewhat misleading. In fact, all of the 100 "laws of business success" which Tracy identifies are broken every day. That's precisely his point: Success awaits those who understand them and follow them; failure awaits those who do not. "The purpose of this book is to share with you a system of proven principles, or `laws,' that have been discovered and rediscovered, practiced and implemented, by the most successful business people everywhere, in every kind of organization, large and small, throughout the history of business enterprise. The practice of these laws will give you the winning edge." Tracy organizes his material as follows:

Chapter One: -- The [5] Laws of Life (e.g. Cause and Effect)

Chapter Two -- The [14] Laws of Success (e.g. Forced Efficiency)

Chapter Three -- The [14] Laws of Business (e.g. Critical Success Factors)

Chapter Four -- The [12] Laws of Leadership (e.g. Empathy)

Chapter Five -- The [13] Laws of Money (e.g. Accelerating Acceleration)

Chapter Six -- The [15] Laws of Selling (e.g. Positioning)

Chapter Seven -- The [14] Laws of Negotiating (e.g. Win-Win or No Deal)

Chapter Eight -- The [13] Laws of Time Management (e.g. Sequentiality)

Tracy discusses each of these 100 "Laws" and also includes several "corollaries." My guess is that many of the Laws (if not most of them) are already familiar to you. In that event, they have value as reminders. What I found most valuable is Tracy's grouping of them in subject-specific clusters (e.g. The Laws of Negotiating after The Laws of Selling); also, his use of sequences, from one Chapter to another, from one Law to another. Personally, I view the Laws as Guidelines which can help to inform and then direct appropriate decisions in all manner of situations. Also, as I think Tracy would agree, they will be effective if (huge "if") sustained by a firm commitment throughout the given enterprise by everyone involved. As one old adage suggests, "If you don't care where you're going, any road will get you there." It has a corollary: "If you don't care what happens, anything you do (or don't do) won't make any difference anyway."

Are you too busy to read dozens of business books? Using this one volume can help you obtain most of the benefit from the top books of the last two decades.

This book will probably be most appealing to people in their 20s who are trying to make some sense out of how to get ahead, but don't have much education or experience on the subject.

Now a 100 ideas sounds like a lot. You should know that Tracy often breaks them into subsets, so the total is really somewhere between 300 and 400 ideas. You'll really feel loaded down before he's done sharing with you.

They are all about positive thinking, exchanging value for value, and being persistent. Ben Franklin would approve of the emphasis on improvement. For example, the first set of laws are about Life -- and they read pretty much like a modern version of Think and Grow Rich.

Two things bothered me about the book. One was the lack of attribution (except for a list of books at the end). For example, Tracy says that the purpose of a business is to create a customer -- perhaps Peter Drucker's single most famous quote, but you look in vain for quotation marks or a reference to Drucker. The book that Drucker said it in (Management) is not cited in the bibliography.

The second thing that bothers me is that in some places Tracy is a little behind the curve. In the Dell-like Internet world, products and service can be customized for each person and that will be the wave of the future. Tracy still talks about segmenting customers rather than individualizing products and customers for each different customer.

So you might ask, why should I read this book? Frankly, it's because you probably won't read all of those books in his bibliography. This way, you'll at least get Tracy's take on what all of this means. One of the nice things about his work is he gives you directions for how to begin applying each principle.

My final quibble is that there is an appendix with pages of services and products that Tracy sells. I don't think such advertisements belong in a business book that someone has paid for. Skip the appendix.

After you have finished reviewing the lists here, I suggest that you think about how you can turn these ideas into good habits. One useful approach would be to create your own outlines to apply the 100 items to classes of actions and decisions that you make all of the time. For example, if you are in sales, how should you use these ideas for getting prospects? After you have that outline, you can develop some measures to tell you whether you are following the outline or not. When it becomes automatic to do so, keep measuring and make another outline. In the case of sales, you might look next at identifying what the customer's needs are. And then keep going.

Become a living model of best practices!

Brian Tracy's latest is more than a book--it's a bible of personal success secrets. Tracy is different from other successful business folk, as he rose from humble beginnings--he was at one time a homeless high school dropout. He has gone on to achieve great success in real estate, sales, and now motivational speaking. The Book includes lessons that Brian has used himself and that have helped him to become the success that he is now. The writing is as clear and straightforward, as in Brian's speeches and the lessons in this book are ones that anyone can use, no matter where they are in life now.

It is a conglomeration of mutliple business strategies and tips all rolled into one easy-to-read book. If you only bought one book on achieving business success, this would be the one to get. It's got everything in it you'll ever need.

For the last four years I have read all of the self-help, business, financial, and psychology books I've come across. Brian Tracy's tape set; The Psychology of Success was the first audio experience I had with this genre of material. From that time on, I've read, or listened to almost all of Mr. Tracy's material. While I can't say that this is a better book than Maximum Achievement, it is every bit as good. Brian Tracy may not use material which he can totally call his own, he portrays it in a way which relates more to us in our time than his predecessors. I loved this book. You will too! Some day I hope to meet him and thank him personally for how much his motivational materials have changed my life.

I first read this book several years ago and find that I keep picking it up. The laws are short and easy to read. So, if I want to focus on, say, optimism, then I read those few pages and think about it for awhile. Any book that I pick up so frequently and appreciate so much appreciates at least this brief review. Good work, Mr. Tracy!

Maybe I won't go so far as to say this is the best business book I've ever read, but I completely filled up a spiral notebook with notes. In fact, I had to use about 10 pages of another spiral notebook. I think I took more notes from Brian Tracy's 100 ABSOLUTELY UNBREAKABLE LAWS OF BUSINESS SUCCESS than from any other book I have ever read, and I've read an awful lot of books.

One thing I really want to point out is that this book is not just about business. This book is about life. In fact, the first chapter is about the Laws of Life. It contains five subchapters, but really, all of the other seven chapters and ninety-three sub chapters have to do with both business and life. These laws apply to marriage, school, politics, you name it. For instance, in chapter two we find the Law of Responsibility. You will see that it applies to every aspect of life in some way. The entirety of chapter seven contains fifteen laws of negotiating that will likely save enough on your next vehicle purchase to pay for a copy of this book for every member of your family!

I could go on and on. I just can't think of a part of this book that isn't applicable to every part of life in some way. What I'm saying is, this isn't just a business book! This is a book that will make you a better person, and isn't that really what life is all about?

The book is exceptionally well written. There's not a lot of razzle-dazzle, just cold hard stuff you can use to propel your life to a higher level. I recommend a lot of books, but only a select few make it onto my "must read" list. This is certainly one of those must reads. This book gets my highest recommendation.