AbuLLard's ABC's of Branding [Paperback]

Jane Cameron (Author), Jean Wilcox (Author), Gary Kopervas (Author), Don Hanes (Author)

Book Description

Publication Date: September 2003

AbuLLard's ABC's of Branding: 26 Concepts that Capture the Essence of Good Brand Management is a memorable and humorous approach to describing the fundamentals of good brand management. For each letter of the alphabet there is a brief description of why the concept is important and a cartoon that captures the essence of the concept in a humorous and memorable way. The letters are also annotated with: Cow Tips, things that can sneak up on you and upset your brand strategy if you're not paying attention; and Sheep Shots, comments from another point of view. Most business books about branding are too thick and analytical for most people, especially if branding isn't their primary interest. This approach demystifies the process of good branding by reducing it to concepts that are illustrated in a humorous, slightly irreverent way. People in other disciplines -- such as finance, operations, and technology -- really appreciate the humorous approach. More importantly, they get the message.

Editorial Reviews

About the Author

Jane Cameron and Jean Wilcox, co-founders of CattLeLogos Brand Management Systems, a company that enables small companies to build good branding practices into their corporate DNA, spent many years in Corporate America. They have worked as executives in both technology and marketing organizations, and have experienced painful branding processes. They developed the CattLeLogos Methodology(TM), which takes most of the pain out of the typical brand creation, development, maintenance, and transition process. Gary Kopervas, a nationally syndicated cartoonist, has an agency background and has worked on many campaigns. He, too, understands the importance of brand management. He is currently CEO of Thinkwholebrands, a brand management and creative thinking consultancy. Don Hanes, a former member of a special ops search and rescue team, is a technical illustrator, web-publisher, and multimedia expert. He created the docents AbuLLard, HayLoise, and G. BuLLoba who are featured in the book. AbuLLard is the spokescow for CattLeLogos Brand Management Systems. As a wise bovine, he is an expert on the branding process. Much of his wisdom is captured in the book.

Product Details

• Paperback: 58 pages
• Publisher: CattLeLogos Brand Management Systesm (September 2003)
• ISBN-10: 0974561207
• ISBN-13: 978-0974561202
• Product Dimensions: 7.8 x 7.8 x 0.2 inches
• Shipping Weight: 4 ounces
• Amazon Best Sellers Rank: #2,673,693 in Books (See Top 100 in Books)