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Abz Paperback – July 1, 2003


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Product Details

  • Paperback: 224 pages
  • Publisher: Chronicle Books (July 2003)
  • Language: English
  • ISBN-10: 0811839818
  • ISBN-13: 978-0811839815
  • Product Dimensions: 11.6 x 8.1 x 0.9 inches
  • Shipping Weight: 2.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #458,210 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Typeface demo sheets, eye charts and logos come together to create a lush, idiosyncratic catalogue of visual ephemera as chosen by Rothenstein, a designer, and Gooding, an art critic and curator. They present forgotten modernist lettering, from Italian Futurist and Russian Constructivist graphics to Czech Karel Teige's 1926 "living poem" (of typeface combined with illustrative photography of a dancer); "The Antifascist Schoolbook," a rebellious, late 1930s graphic text against Spain's General Franco; and advertisements for everything from tea to caviar. Each large page is striking in its muted, silkscreened colors, and the book itself is beautiful, with rounded corners, yellow edges and green splotchy endpapers. Very little text intervenes, with only small introductions to the five chapters. Gooding suggests in his introduction, "There is indeed something quite magical about the look of the alphabet: it has to do with its infinite capacity to change shape and style, to express purpose and suggest mood, to be formal and informal, elegant and ugly, classical and romantic, delicate and robust." Rescued from among thousands, the alphabets here provide us with the subtitle's "More," and bear out that infinitude beautifully.
Copyright 2003 Reed Business Information, Inc.

About the Author

Julian Rothenstein is a great gatherer and arranger of aged, amusing, bizarre, and beatiful art and artifacts. Proprietor of Redstone Press of London, he has unleashed many wonderfully weird books, calendars, and notecards on the world at large.

Mel Gooding is an art critic, writer, and curator who has contributed extensively to magazines and newspapers.

Customer Reviews

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Most Helpful Customer Reviews

10 of 10 people found the following review helpful By Sacha on August 20, 2003
Format: Paperback
This is not a book on modern typography, or on modern ad campaigns; it is a wonderful review on the use of typography through the first 50 years of the 20th century.
Best of all is that the book itself has a beautiful design and concept, as if it were a book from that era: rounded corners, washed away colours... Therefore, in brief, it is more a book to look at, admire, and enjoy, than a book to work with and get ideas from on a usual basis, as it would happen with other kinds of publications. Me, as a lover of typography, strongly recommend it.
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Format: Paperback Verified Purchase
This is an amazing resource for typeface design and lettering for a rather cool and specific era and feel. A great book to flip through and inspire.

Note: this does not come with typefaces on a disc - it is only a reference. You can also scan the pages in and place each letter individually, but this is not a book of typefaces you can readily use.
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By thomas groff on July 28, 2014
Format: Paperback
excellent, professional transaction
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