A Winner in 2012 Small Business Book Awards by Small Business Trends
The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.
The companies that are succeeding right now are the ones creating content that engages their customers and brings in the business.
That's where this book comes in. Many marketing books present themselves like the consultant who comes in and says, "Here's the strategy you need, but I don't implement. I don't actually do it. That's for you to figure out." But if you're going to be successful, you need to understand how to create and promote compelling content that brings in the customers - not just that you need to.
Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is.
Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy.
Accelerate! will:
* Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results
* Give 16 examples of content you can create for your business
* Review real case studies from both small and large businesses that are doing it right
* Highlight the best and most used tools in the industry, most of which are free!
* Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi.
"Content marketing is about providing information of value to the customer.
The business that provides that information will win." Get started with Accelerate! today.
From the Back Cover
"Content marketing isn't necessarily hard, but it can be complicated. And that's why this book is so indispensable. Prepare to be amazed."
"If you own a website, you're a publisher."
Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that's already happening.
Interruption marketing is a thing of the past. We can no longer only talk to our audience. We must join the conversation that's already happening.
The world of marketing has been radically changing in the last couple of years to a new kind of marketing. Businesses that have been spending their marketing budgets on print, TV, banner ads, and even PPC are realizing that there is a better way. A better way to attract leads, to nurture those leads, to lower your cost per sale and to speed up the buying process. That way is content marketing.
The companies that are succeeding right now are the ones creating content that engages their customers and brings in the business.
That's where this book comes in. Many marketing books present themselves like the consultant who comes in and says, "Here's the strategy you need, but I don't implement. I don't actually do it. That's for you to figure out." But if you're going to be successful, you need to understand how to create and promote compelling content that brings in the customers - not just that you need to.
Accelerate! provides the reader with a comprehensive understanding of what it takes to execute a successful content marketing strategy, no matter how big or small your organization is.
Any one of the chapters in this book could be books unto themselves, but rather than write a multi-volume encyclopedia on the subject, Arnie has created a portable field guide for your marketing strategy.
Accelerate! will:
* Guide you through the 8 steps to a successful content marketing plan from developing a strategy to measuring results
* Give 16 examples of content you can create for your business
* Review real case studies from both small and large businesses that are doing it right
* Highlight the best and most used tools in the industry, most of which are free!
* Showcase contributions from 13 other industry experts including; Jay Baer, Rand Fishkin and Joe Pulizzi.
"Content marketing is about providing information of value to the customer.
The business that provides that information will win." Get started with Accelerate! today.
From the Back Cover
"Content marketing isn't necessarily hard, but it can be complicated. And that's why this book is so indispensable. Prepare to be amazed."
- Jay Baer, Co-Author of The NOW Revolution.
"Kuenn's innovative and sound strategies for content marketing and development shine brightly in Accelerate!, an outstanding and thoroughly fascinating example of today's best practices for building a successful online business."
"Kuenn's innovative and sound strategies for content marketing and development shine brightly in Accelerate!, an outstanding and thoroughly fascinating example of today's best practices for building a successful online business."
- Brett Tabke, CEO, WebmasterWorld Inc.
"In an era where everyone can have a voice, if they choose to, Kuenn provides a practical guide on how to leverage your voice to its full advantage. It's a must for marketers who have to learn how to transform themselves into producers of valuable and relevant content."
"In an era where everyone can have a voice, if they choose to, Kuenn provides a practical guide on how to leverage your voice to its full advantage. It's a must for marketers who have to learn how to transform themselves into producers of valuable and relevant content."
- Gord Hotchkiss, Senior Vice President, Mediative
"I found Accelerate! a breath of fresh air in the whirlwind of online marketing books that have come out recently. Accelerate! provides good solid logic and assists the reader in understanding the magic behind the curtain of Internet marketing."
"I found Accelerate! a breath of fresh air in the whirlwind of online marketing books that have come out recently. Accelerate! provides good solid logic and assists the reader in understanding the magic behind the curtain of Internet marketing."
- Lon Safko, author of The Social Media Bible
Editorial Reviews
About the Author
About the Author
Arnie Kuenn
Arnie Kuenn is the founder and president of Vertical Measures, a Phoenix-based online marketing firm. The company provides strategic, search, social and content marketing services to clients all around the world. Vertical Measures has a unique approach, resulting in higher levels of qualified site visitors and greater sales conversion rates for its clients, which range from major ecommerce websites to universities, fortune 500 companies and SEO agencies.
Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet start up which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!
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Customer Reviews
Most Helpful Customer Reviews
6 of 7 people found the following review helpful
Format:Paperback
Finally a book that spells out HOW to successfully invest in search and social marketing to get the most out of one's content, products and services. I feel I'm a pretty sophisticated digital marketer, but I learned some really useful lessons on these newest forms of marketing and how to invest in content generation to attract customers to brands. What's really nice about Accelerate! is it gives you the ability to select from search and social media strategies that fit the time and budget that you have available. In other words, one can implement just a few, high impact recommendations, or go through a complete overhaul of one's digital marketing approach with this book as a guide. An easy read and ready reference. Read it while I head off to produce more content to build my brand...
3 of 3 people found the following review helpful
By Jon Wuebben
Format:Paperback
Arnie Kuenn wrote a classic with "Accelerate". This book delivers BIG in every regard: it covers all the important aspects of content marketing, its interesting to read and its full of great real world examples of companies, large and small, that are putting content to work for their brands. As a fellow colleague in the content marketing industry, I have known Arnie for a few years now and every time he speaks, I listen. In fact, I find myself shaking my head in agreement every time I read something authored by him, watch a video produced by him or see him speak live. I have tremendous respect for the great things his company, Vertical Measures, is doing for companies everywhere; helping them to create compelling content and connect more effectively with their target market.
In Accelerate, Arnie touches on dozens of key strategies and tactics that any company can employ to power their content marketing efforts. I'd like to highlight a few that I thought were especially great.
On page 28, he shows the difference between a great product page, in this case a shoe purchase page from Zappos, and a bad product page. In this one example, in a very clear visual, you can see how great content makes a huge impact.
On page 48, he discusses "anyone know" Twitter searches, which I thought was a cool tool for finding quick, timely and relevant information on anything. Great stuff.
On page 80, he talks about the SEOMoz.org Keyword Difficulty Tool, which is something every company out there should know about and use. Its examples like this (and a few dozen more) that make the book so worthwhile.
Finally, on page 88, he shows us the example of FixYourDLP.com, which is one of the best examples of successful content marketing I have seen in a while.... Read more ›
In Accelerate, Arnie touches on dozens of key strategies and tactics that any company can employ to power their content marketing efforts. I'd like to highlight a few that I thought were especially great.
On page 28, he shows the difference between a great product page, in this case a shoe purchase page from Zappos, and a bad product page. In this one example, in a very clear visual, you can see how great content makes a huge impact.
On page 48, he discusses "anyone know" Twitter searches, which I thought was a cool tool for finding quick, timely and relevant information on anything. Great stuff.
On page 80, he talks about the SEOMoz.org Keyword Difficulty Tool, which is something every company out there should know about and use. Its examples like this (and a few dozen more) that make the book so worthwhile.
Finally, on page 88, he shows us the example of FixYourDLP.com, which is one of the best examples of successful content marketing I have seen in a while.... Read more ›
4 of 5 people found the following review helpful
By Chris Bird
Format:Paperback
Ideas and theories are nice but without execution - they're worthless. It's so nice to see a book that explains specifically how to execute and lays it out in a step by step, easy to understand process. Mr. Kuenn takes a holistic view of social media, search, and content marketing and explains how to approach each while having them build off of each other. Brilliant!
The book provides rich, relevant details without belaboring the point. The examples provide real-world proof that effective content marketing can have a dramatic and game changing effect on a business...if executed properly.
And when you need a refresher - each chapter provides a "Conclusion"! Love that.
The book provides rich, relevant details without belaboring the point. The examples provide real-world proof that effective content marketing can have a dramatic and game changing effect on a business...if executed properly.
And when you need a refresher - each chapter provides a "Conclusion"! Love that.
4 of 5 people found the following review helpful
5.0 out of 5 stars
A Wonderful Guide on Content Marketing That Even the Novide Marketer Can Grasp!
July 27, 2011
Format:Paperback
Content marketing has become a necessary step in marketing and promoting any online business (or online business presence). As a publisher who owns several web sites, I know this to be true. And while it's easy enough to "publish" content online, creating and marketing "quality content" is an entirely different story.
This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.
I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.
This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.
I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.
1 of 1 people found the following review helpful
By Faust
Format:Kindle Edition
I have read a dozen or so books on content marketing in the last 6 months or so. THIS is the one that I keep coming back to. Kuenn provides incredible breadth and depth on the topic with his own content. Despite having read this thoroughly three times now, I continue to pick out gold nuggets of insight every time I pick it up. With his straight-forward language, Kuenn makes some complex topics very accessible. It's a great read! For anyone looking for a how-go guide for marketing in the digital world, I recommend this book without reservation.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
With possibly the longest subtitle ever: "Move your business forward through the convergence of search, social & content marketing," Accelerate! cannot be accused of false advertising.
Quiet simply, Accelerate is a blueprint for successfully using 21st century tools for small business online marketing. Written by Arnie Kuenn, the president of Vertical Measures in Phoenix, and a co-founder of the Arizona Interactive Marketing Association; Mr. Kuenn certainly knows his stuff. In fact, it is one of the few criticism of the book that I have, is that it gets a little dense at times, particularly early on. The Search Engine Optimization (SEO) section while being very detailed gets to be a little much and will require a couple of readings for sll but the most experienced of reders. However, the style does settle down, and it would be a mistake to give up on the book as and what you are left with in the end is, a user friendly handbook for search, social media, and content marketing.
The book covers all the major players as you might expect; Facebook, Twitter, LinkedIn and Google; but is also covers a lot of the less mainstream sites. Accelerate! plucks a number online tools out from the magic geek SEO toolbox to help with almost every aspect of the radical overhaul of your marketing strategy that will undoubtedly unfold once you have finished the book. I myself, am already looking carefully at how I put posts together for my site and have joined a number of social bookmarking sites directly because of this book.
A self published book, also available in a Kindle edition, I was initially concerned about the physical binding on Accelerate! I've had problems in the past with the spines of self published books cracking and then loosing pages after a single reading.... Read more ›
Quiet simply, Accelerate is a blueprint for successfully using 21st century tools for small business online marketing. Written by Arnie Kuenn, the president of Vertical Measures in Phoenix, and a co-founder of the Arizona Interactive Marketing Association; Mr. Kuenn certainly knows his stuff. In fact, it is one of the few criticism of the book that I have, is that it gets a little dense at times, particularly early on. The Search Engine Optimization (SEO) section while being very detailed gets to be a little much and will require a couple of readings for sll but the most experienced of reders. However, the style does settle down, and it would be a mistake to give up on the book as and what you are left with in the end is, a user friendly handbook for search, social media, and content marketing.
The book covers all the major players as you might expect; Facebook, Twitter, LinkedIn and Google; but is also covers a lot of the less mainstream sites. Accelerate! plucks a number online tools out from the magic geek SEO toolbox to help with almost every aspect of the radical overhaul of your marketing strategy that will undoubtedly unfold once you have finished the book. I myself, am already looking carefully at how I put posts together for my site and have joined a number of social bookmarking sites directly because of this book.
A self published book, also available in a Kindle edition, I was initially concerned about the physical binding on Accelerate! I've had problems in the past with the spines of self published books cracking and then loosing pages after a single reading.... Read more ›
Most Recent Customer Reviews
5.0 out of 5 stars
Great book for SEO's
This is a great book for new and veteran SEO's. It is also helpful for business owners who need an education on what Internet Marketing is all about.
Published 1 month ago by Cameljok
5.0 out of 5 stars
Brilliant map of social media marketing maze!
The information in this book gave me a strong understanding of the importance and value of social media marketing. Read more
Published 4 months ago by Lynzi Wildheart
5.0 out of 5 stars
Stories Fuel Understanding of Content Marketing
Arnie Kuenn's book about content marketing is like a step-by-step manual of what to do and why. He gets down to the nitty gritty to understand search engine results and processes... Read more
Published 10 months ago by Dana Lookadoo
5.0 out of 5 stars
Nice guide to content marketing, search, and social
Arnie has put together a nice book that pulls in the various facets ad nuances of publishing in a search and social landscape. Read more
Published 14 months ago by R. Garner
5.0 out of 5 stars
Amazingness In A Paperback Book
Simply put, this book is amazing! Arnie is dead on when it comes to marketing your business through search and social. Read more
Published 14 months ago by Greg Shuey
5.0 out of 5 stars
Accelerate! (This book deserves more than 1 exclamation point in the...
I was so impressed by this book that I asked for and recently interviewed Arnie Kuenn! (I read a lot of books related to Internet marketing too! Read more
Published 17 months ago by Eddie Bluff
5.0 out of 5 stars
Strategies You Can Start Using Today!
My company, Pole Position Marketing (shameless plug), uses the tag line "Velocitize Your Web Marketing". So you know that when I saw the title of Arnie Kuenn's book, Accelerate! Read more
Published 17 months ago by Stoney deGeyter
5.0 out of 5 stars
A Clear View of Effective Social & Search Marketing
Arnie Kuenn does a wonderful job of taking you through the process of navigating ones way through the hurdles of combining search and social marketing through developing high... Read more
Published 17 months ago by Alan K'necht
5.0 out of 5 stars
The Secret Sauce of Internet Marketing
I thought I knew a lot about Internet Marketing. After spending years in this field, I thought I'd picked up all the tricks, tips and methods of moving my sites up in the search... Read more
Published 18 months ago by Mike Huber
5.0 out of 5 stars
I LOVE this book
I LOVE this book. Probably the best thing about it is the organization. It starts with search and helping you understand that people are searching, how they search, what they're... Read more
Published 21 months ago by Jason G. Falls
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More About the Author
Arnie Kuenn is the founder and president of Vertical Measures, a Phoenix-based online marketing firm. The company provides strategic, search, social and content marketing services to clients all around the world. Vertical Measures has a unique approach, resulting in higher levels of qualified site visitors and greater sales conversion rates for its clients, which range from major ecommerce websites to universities, fortune 500 companies and SEO agencies.
Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!
Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!
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