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About the Author
Arnie Kuenn is the founder and president of Vertical Measures, a Phoenix-based online marketing firm. The company provides strategic, search, social and content marketing services to clients all around the world. Vertical Measures has a unique approach, resulting in higher levels of qualified site visitors and greater sales conversion rates for its clients, which range from major ecommerce websites to universities, fortune 500 companies and SEO agencies.
Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet start up which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!
I found the book very helpful and relevant.
I, for one, hope we do get new editions on a fairly regular basis, because this a great resource and one I know I will be referring to for quite some time.
As Arnie puts it, in the Internet age, we are all publishers and successful businesses have to act like one.
It is not that I hate this book. But, the truth is that we are in 2015 and it was published in 2011. Read morePublished 1 month ago by Marid
Excellent book, very recommended, has everything someone starting or wanting to perfect several topics of internet marketing needs.Published 4 months ago by Amazon Customer
This is the book to read before implementing any digital marketing campaign. Accelerate is like hiring Arnie Kuenn to personally map out your online strategy, yet at a fraction of... Read morePublished 13 months ago by Raleigh Pilgrim
I was in a seminar that Arnie Kuenn was giving and was impressed with this knowledge of marketing and how to get your message across. Read morePublished 15 months ago by Swell Gal Mary
You can’t go wrong with food topics or educational pursuits which will increase your social status, give you higher self-esteem, and enable you to possibly advance in your career. Read morePublished 15 months ago by Kindle Customer
This is a great book for new and veteran SEO's. It is also helpful for business owners who need an education on what Internet Marketing is all about.Published 22 months ago by Cameljok
The information in this book gave me a strong understanding of the importance and value of social media marketing. Read morePublished on February 16, 2013 by Lynzi Wildheart
I have read a dozen or so books on content marketing in the last 6 months or so. THIS is the one that I keep coming back to. Read morePublished on February 11, 2013 by Faust
Arnie Kuenn's book about content marketing is like a step-by-step manual of what to do and why. He gets down to the nitty gritty to understand search engine results and processes... Read morePublished on August 8, 2012 by Dana Lookadoo