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Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing Paperback – July 18, 2011
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About the Author
About the Author
Arnie Kuenn is the founder and president of Vertical Measures, a Phoenix-based online marketing firm. The company provides strategic, search, social and content marketing services to clients all around the world. Vertical Measures has a unique approach, resulting in higher levels of qualified site visitors and greater sales conversion rates for its clients, which range from major ecommerce websites to universities, fortune 500 companies and SEO agencies.
Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet start up which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!
More About the Author
Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states.
In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.
Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.
When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or researching how to spend the majority of his time on the water.
Top Customer Reviews
In Accelerate, Arnie touches on dozens of key strategies and tactics that any company can employ to power their content marketing efforts. I'd like to highlight a few that I thought were especially great.
On page 28, he shows the difference between a great product page, in this case a shoe purchase page from Zappos, and a bad product page. In this one example, in a very clear visual, you can see how great content makes a huge impact.
On page 48, he discusses "anyone know" Twitter searches, which I thought was a cool tool for finding quick, timely and relevant information on anything. Great stuff.
On page 80, he talks about the SEOMoz.org Keyword Difficulty Tool, which is something every company out there should know about and use. Its examples like this (and a few dozen more) that make the book so worthwhile.
Finally, on page 88, he shows us the example of FixYourDLP.com, which is one of the best examples of successful content marketing I have seen in a while.Read more ›
This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.
I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.
The book provides rich, relevant details without belaboring the point. The examples provide real-world proof that effective content marketing can have a dramatic and game changing effect on a business...if executed properly.
And when you need a refresher - each chapter provides a "Conclusion"! Love that.
Quiet simply, Accelerate is a blueprint for successfully using 21st century tools for small business online marketing. Written by Arnie Kuenn, the president of Vertical Measures in Phoenix, and a co-founder of the Arizona Interactive Marketing Association; Mr. Kuenn certainly knows his stuff. In fact, it is one of the few criticism of the book that I have, is that it gets a little dense at times, particularly early on. The Search Engine Optimization (SEO) section while being very detailed gets to be a little much and will require a couple of readings for sll but the most experienced of reders. However, the style does settle down, and it would be a mistake to give up on the book as and what you are left with in the end is, a user friendly handbook for search, social media, and content marketing.
The book covers all the major players as you might expect; Facebook, Twitter, LinkedIn and Google; but is also covers a lot of the less mainstream sites. Accelerate! plucks a number online tools out from the magic geek SEO toolbox to help with almost every aspect of the radical overhaul of your marketing strategy that will undoubtedly unfold once you have finished the book. I myself, am already looking carefully at how I put posts together for my site and have joined a number of social bookmarking sites directly because of this book.
A self published book, also available in a Kindle edition, I was initially concerned about the physical binding on Accelerate! I've had problems in the past with the spines of self published books cracking and then loosing pages after a single reading.Read more ›
Most Recent Customer Reviews
It is not that I hate this book. But, the truth is that we are in 2015 and it was published in 2011. Read morePublished 13 months ago by Marktion Line
Excellent book, very recommended, has everything someone starting or wanting to perfect several topics of internet marketing needs.Published 16 months ago by Amazon Customer
This is the book to read before implementing any digital marketing campaign. Accelerate is like hiring Arnie Kuenn to personally map out your online strategy, yet at a fraction of... Read morePublished on February 3, 2014 by Raleigh Pilgrim
I was in a seminar that Arnie Kuenn was giving and was impressed with this knowledge of marketing and how to get your message across. Read morePublished on November 28, 2013 by Swell Gal Mary
You can’t go wrong with food topics or educational pursuits which will increase your social status, give you higher self-esteem, and enable you to possibly advance in your career. Read morePublished on November 14, 2013 by Kindle Customer
This is a great book for new and veteran SEO's. It is also helpful for business owners who need an education on what Internet Marketing is all about.Published on May 4, 2013 by Cameljok
The information in this book gave me a strong understanding of the importance and value of social media marketing. Read morePublished on February 16, 2013 by Lynzi Wildheart
Arnie Kuenn's book about content marketing is like a step-by-step manual of what to do and why. He gets down to the nitty gritty to understand search engine results and processes... Read morePublished on August 8, 2012 by Dana Lookadoo
Arnie has put together a nice book that pulls in the various facets ad nuances of publishing in a search and social landscape. Read morePublished on April 14, 2012 by R. Garner