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Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing Paperback – July 18, 2011


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Product Details

  • Paperback: 286 pages
  • Publisher: CreateSpace Independent Publishing Platform (July 18, 2011)
  • Language: English
  • ISBN-10: 1456479997
  • ISBN-13: 978-1456479992
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #1,060,367 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

About the Author

Arnie Kuenn

Arnie Kuenn is the founder and president of Vertical Measures, a Phoenix-based online marketing firm. The company provides strategic, search, social and content marketing services to clients all around the world. Vertical Measures has a unique approach, resulting in higher levels of qualified site visitors and greater sales conversion rates for its clients, which range from major ecommerce websites to universities, fortune 500 companies and SEO agencies.

Kuenn has held executive positions in the new technologies and marketing industry for more than 20 years. In 1993, he successfully launched a technology and distance education company, which grew to more than 90 employees in five states. In 1999, he founded MediaChoice, an Internet start up which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). Arnie is a frequent speaker at conferences such as PubCon, SMX Advanced, AMA Phoenix, Online Marketing Summit, Social Media AZ, ASU Cronkite School of Journalism and many online webinars. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.

When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or taking trips to Prescott, AZ, which you'll learn more about in his book, Accelerate!

Customer Reviews

4.8 out of 5 stars
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I found the book very helpful and relevant.
Bill Decker
I, for one, hope we do get new editions on a fairly regular basis, because this a great resource and one I know I will be referring to for quite some time.
Mr Michael D Falconer
As Arnie puts it, in the Internet age, we are all publishers and successful businesses have to act like one.
Stoney deGeyter

Most Helpful Customer Reviews

4 of 5 people found the following review helpful By Jon Wuebben on February 28, 2012
Format: Paperback
Arnie Kuenn wrote a classic with "Accelerate". This book delivers BIG in every regard: it covers all the important aspects of content marketing, its interesting to read and its full of great real world examples of companies, large and small, that are putting content to work for their brands. As a fellow colleague in the content marketing industry, I have known Arnie for a few years now and every time he speaks, I listen. In fact, I find myself shaking my head in agreement every time I read something authored by him, watch a video produced by him or see him speak live. I have tremendous respect for the great things his company, Vertical Measures, is doing for companies everywhere; helping them to create compelling content and connect more effectively with their target market.

In Accelerate, Arnie touches on dozens of key strategies and tactics that any company can employ to power their content marketing efforts. I'd like to highlight a few that I thought were especially great.

On page 28, he shows the difference between a great product page, in this case a shoe purchase page from Zappos, and a bad product page. In this one example, in a very clear visual, you can see how great content makes a huge impact.

On page 48, he discusses "anyone know" Twitter searches, which I thought was a cool tool for finding quick, timely and relevant information on anything. Great stuff.

On page 80, he talks about the SEOMoz.org Keyword Difficulty Tool, which is something every company out there should know about and use. Its examples like this (and a few dozen more) that make the book so worthwhile.

Finally, on page 88, he shows us the example of FixYourDLP.com, which is one of the best examples of successful content marketing I have seen in a while.
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Format: Paperback
This book provides a lot of great tips for content marketing. Interesting topics include keyword research, the development of engaging content, content optimization, content distribution, etc. However, for advanced web marketing skills, such as SEO, Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is a good SEO book for cross-reference when building your business website. It teaches you how to implement on-page, off-page and server-side optimization to boost up the SEO competency of your website. For example, it teaches the readers about how to implement tactical link building to become the center of an authoritative hub and deploy facet navigation and page segmentation. It also shows the readers how to avoid duplicate content, the tactics to deploy 301 redirect, and the SEO practices of exception handling and the adoption of custom 404 error page to increase visitor retention rate, and how to increase content / code ratio as well as the programming techniques to boost the web performance. The benefits won't just stop here. It also presents plenty of tips for email marketing. It teaches you how to increase open rate, subscribe rate, CTR and conversion rate by tweaking critical email elements. Also, the book lists out on the most important metrics to watch for in your email campaign and how to interpret these metrics and optimize the email elements accordingly In addition, it demonstrates the tips for the experiment design for your email campaign for further improvement on the critical email elements.Read more ›
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6 of 9 people found the following review helpful By Jeffrey S. Walters on July 27, 2011
Format: Paperback
Finally a book that spells out HOW to successfully invest in search and social marketing to get the most out of one's content, products and services. I feel I'm a pretty sophisticated digital marketer, but I learned some really useful lessons on these newest forms of marketing and how to invest in content generation to attract customers to brands. What's really nice about Accelerate! is it gives you the ability to select from search and social media strategies that fit the time and budget that you have available. In other words, one can implement just a few, high impact recommendations, or go through a complete overhaul of one's digital marketing approach with this book as a guide. An easy read and ready reference. Read it while I head off to produce more content to build my brand...
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4 of 6 people found the following review helpful By David Wallace on July 27, 2011
Format: Paperback
Content marketing has become a necessary step in marketing and promoting any online business (or online business presence). As a publisher who owns several web sites, I know this to be true. And while it's easy enough to "publish" content online, creating and marketing "quality content" is an entirely different story.

This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.

I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.
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Most Recent Customer Reviews


More About the Author

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through content marketing. Arnie is a frequent speaker and co-author of Content Marketing Works. Arnie is also an instructor for the Online Marketing Institute and the Content Marketing Institute.

Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. In 1993 he successfully launched a technology and distance education company. The company grew to more than 90 employees in five different states.

In 1999, he founded MediaChoice, an Internet startup which received a patent for its personalization technology. The firm's clients included CBS, NBC, ABC, Fox and many major movie and music studios. The business was sold to Nielsen Media in 2004. The company conducted extensive Internet marketing which led to the formation of Vertical Measures in 2005.

Mr. Kuenn served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA). In 2014, Arnie was honored as the Interactive Person of the Year in Arizona.

When Arnie isn't running a business or traveling around the country, he's a husband and father of two grown children. He spends his free time hiking in the mountain preserve near his home or researching how to spend the majority of his time on the water.

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Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing
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