Customer Reviews

Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing

5 star:		(15)
4 star:		(2)
3 star:		(0)
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Finally a book that spells out HOW to successfully invest in search and social marketing to get the most out of one's content, products and services. I feel I'm a pretty sophisticated digital marketer, but I learned some really useful lessons on these newest forms of marketing and how to invest in content generation to attract customers to brands. What's really nice about Accelerate! is it gives you the ability to select from search and social media strategies that fit the time and budget that you have available. In other words, one can implement just a few, high impact recommendations, or go through a complete overhaul of one's digital marketing approach with this book as a guide. An easy read and ready reference. Read it while I head off to produce more content to build my brand...

Content marketing has become a necessary step in marketing and promoting any online business (or online business presence). As a publisher who owns several web sites, I know this to be true. And while it's easy enough to "publish" content online, creating and marketing "quality content" is an entirely different story.

This book teaches publishers and marketers how to actually do it... successfully and from one of the best in the business. Arnie doesn't simply provide "head knowledge" but shares strategy from his own success as a content marketer.

I thought I was a pretty decent content marketer but learned so many new things after reading this helpful and resourceful guide. In fact, Accelerate! will be a book that I refer to again and again. I highly recommend it to anyone that is involved in online marketing.

Ideas and theories are nice but without execution - they're worthless. It's so nice to see a book that explains specifically how to execute and lays it out in a step by step, easy to understand process. Mr. Kuenn takes a holistic view of social media, search, and content marketing and explains how to approach each while having them build off of each other. Brilliant!

The book provides rich, relevant details without belaboring the point. The examples provide real-world proof that effective content marketing can have a dramatic and game changing effect on a business...if executed properly.

And when you need a refresher - each chapter provides a "Conclusion"! Love that.

Arnie, has nailed it by compiling all the great content advice in one place in an easy to follow very structured approach. The depth of knowledge is very well presented and with the current focus on content for SEO this book is a must read.
Fionn Downhill
CEO
Elixir Interactive

Accelerate! is compelling and honest thru and thru. Its one of those books you can pass along to clients, colleagues, friends, family or anyone who wonders why creating content for the web is so vital. However, it doesn't just help explain why compelling content is important, but how to create it time and time again. It gave me the confidence to go ahead and get started creating content for my business website and provided some basic rules to help ensure that my content is engaging as well as actually gets found online. I also found the examples and case studies very helpful to understand how I can tell my own unique story online. I recommend this book for anyone who has a business with a website, regardless of what industry and no matter what level of experience you have. There is something in Accelerate! for everyone.

We are all looking for a competitive advantage and content marketing along with social media marketing are two areas where those advantages can be found. Arnie Kuenn gives you what you need: the facts and how tos to get it done. I appreciated the level of detail that this book offers and the advice/suggestions as well. This is a book that I will truly keep as a reference and will use to improve my content marketing approach. It's all here from the high level approach to the detail...well done!

I LOVE this book. Probably the best thing about it is the organization. It starts with search and helping you understand that people are searching, how they search, what they're searching for and builds an analytic and business bottom line reason to read the rest of the book. Arnie hits so much stuff in these pages that I would say to a small business owner, "Read this and you'll get the web, how it works, how content drives business on the web and how you can become someone who uses the web that way." There are sections on sites that help you with reputation, building your brand, driving traffic, etc., then there's a big chunk of the book that focuses on content marketing, what it is, why you need it and how you can do it. Plus there are examples of great content elements you can get ideas from. Seriously, I read a lot of digital marketing books, but this is one of my favorites. Well done and serves that audience that needs to know very well.

I found the book very helpful and relevant. The author clearly and simply brings the combination of these important aspects of doing business in today's marketplace together in a way that are applicable and actionable.

I will recommend this book to several friends and business associates that I know would enjoy and utilize the authors insights.

I was so impressed by this book that I asked for and recently interviewed Arnie Kuenn! (I read a lot of books related to Internet marketing too!) The interview was a ball and the book absolutely delivers! In his introduction Arnie says: "my book aims to give you a comprehensive understanding of what it takes to execute a successful content marketing strategy...". Accelerate! does just that. The book is well written, very timely and should be a guide for all businesses. Arnie successfully takes the mystery out of what has become a situation where many businesses just don't know where to start. I definitely recommend this book!

My company, Pole Position Marketing (shameless plug), uses the tag line "Velocitize Your Web Marketing". So you know that when I saw the title of Arnie Kuenn's book, Accelerate!, I had to read it. Well, that and (full disclosure) he asked me to write a chapter introduction. (He also mentions me on page 147, but that's neither here nor there.)

Arnie is a good friend, but a lot of people I know write books and not all of them are good books. Arnie's isn't just good, it's great! Accelerate! takes you through the ins and outs of online marketing from primarily a content development perspective and how it influences search, social and link building efforts.

If there is one chapter that really stood out (and no, it's not the one I wrote an introduction to!) it was Chapter 7: Sixteen Examples of Content for Your Business. No where else will you find a more complete list of ready-to implement content strategy options that will help you build a better website, reach your audience, and engage with your customers.

But that's just one chapter, the rest of the book is chock full of suggestions, ideas, strategies and ways to implement a successful online marketing plan for your business. As Arnie puts it, in the Internet age, we are all publishers and successful businesses have to act like one. Accelerate! will show you how.