Accelerated Book Marketing - the fastest way to get your books to your readers [Perfect Paperback]

EJ Thornton (Author)

Book Description

Publication Date: January 15, 2009

If your readers don't know who you are and your readers don't know the title of your book yet... How are they going to find your book and know that your book is the answer to their problems?

Publishers have been trying their best to answer this book marketing question since the dawn of the printing press. How do you put your books in front of potential customers when they aren't looking specifically for you to begin with?

Most authors don't start out with a fan base and most have not done their homework to enter the process of book marketing with a big splash - and with the advent of the digital press, more and more authors are reaching the retail book market before they've had time to develop a reasonable book marketing plan...

Relax! There is a great, proven, simple method that expert booksellers have been using since the beginning of book stores - this book marketing strategy is called Associative Marketing. If you put this method to work for you, it will boost your sales significantly.

It's not a matter of getting them to notice you and your book by creating name recognition - that comes later. It's about putting your book where your customers are already searching for books answers, and everyone wins...

So, what is the secret formula to get your customers to find you?
Associative Marketing

Advanced Book Marketing will teach you many ways to use the concept of Associative Marketing to help you advance your book sales tremendously!

Table of Contents
Advanced Book Marketing
A Publisher's Secret to Selling More Books
Introduction: Lessons Learned from a Literary Agent
The Premise of Advanced Book Marketing
Publishing Isn't the Objective (getting your book read is...)
Basic Book Marketing
Ask Several People to Review Your Book
Getting the Endorsement
Beginning to Create Word of Mouth Sales
Figure out what they're saying
Since Books Have Been Sold in Bookstores
Identify the Shelves
The Reverse Search Engine
Angel On Board's Path
Name Your Books VERY Deliberately
Season the Web NOW
Solar Position Algorithms
Promise them Something Great
Did You Create a Press Kit Yet?
The Easiest Way To Write An Effective Author Bio
Case Study: About EJ Thornton
The Interview Questions
Case Study: Angel On Board's Interview Questions
Now You Have a Great Set of Tools
It's Your Website, Can you win the Internet Trifecta?
Why Blogs Work
Why Blogs Don t Work
Other Tools on the Internet
Caution: Don't Bait & Switch
Get Your Book Listed with an Online BookSeller
Sell Books Just To Sell Books
Recommend other People s Books
Case Study: Daedalus Rising
Fully Acknowledge All Of Your Sources
Make a List of Your Author Experience
Case Study: Boomer Book Series
Tap into the Tools of the Mega Online Booksellers
What Your Amazon Rank says About Your Book
Loverage
Taking Referrals A Step Farther
Keep Everything
Give it Away
Perceived Value
What Happens When a Book is Priced Wrong
Stand Behind Your Merchandise
Know What They re Really Asking
Putting It All Together
Case Study: The Law of Attraction Made Simple
How To Use Categories
How To Use Classifications
How To Use The Synopsis
How To Use The Bio
How To Use The Interview Questions
About EJ Thornton

Editorial Reviews

Review

Advanced Book Marketing is an exciting way to think about marketing books. This Associative Marketing analysis makes so much sense. Why isn't this taught more often?

I know I must do the basic book marketing right along side using these Advanced Book Marketing techniques. Adding a set of publisher's tools to my book publicity tool box certainly helps to sell more books - many more books!

Whether this is your first book or your twenty-first book, these techniques will increase your book sales. --Colorado Free University Student

Advanced Book Marketing is an exciting way to think about marketing books. This Associative Marketing analysis makes so much sense. Why isn't this taught more often?

I know I must do the basic book marketing right along side using these Advanced Book Marketing techniques. Adding a set of publisher's tools to my book publicity tool box certainly helps to sell more books - many more books! --Sparkle Phillips, best-selling author of Finding Your Fortune

Freshest way to look at book marketing that has hit the industry in years... Take a good long hard look at what you're doing and this book will tell you why it isn't working (or isn't working as well as you'd like), then it will tell you a new way to get your books in front of your customers, easily and effectively. --Colorado Free University Student

About the Author

EJ is a problem solver. She was a mathematician, computer programmer and system s analyst for 20 years after college, until her life took a left turn and she had to write about it.

Once she wrote a book (Angel On Board), she found there were precious few resources for a first time author, so instead of pitching to publishing companies, she created the publishing company of her dreams. Her publishing company was designed to keep the author s best interests at heart. It also was designed to educate and empower them. Using her background as a problem solver and systems creator, she applied her unique skill set to create marketing solutions for herself and for other authors in her publishing company. She created new tools and adopted existing tools that put her books out where people can find them whether or not they know the name of the book or the author.

She teaches this and applies these methods to the books she publishes, her students books and now, with the release of this book - all book(s). Much more than theory or principles, she shares the real world application of these tools by providing examples and statistics.

She has been publishing books for more than 10 years and she has been using the internet every step of the way. Her status as an author and her background in programming gave her a distinct advantage over people trying to do the same thing over the same time period. She was born with a great desire to teach. She didn't want to grow up to be a writer, in fact that was the farthest thing from her mind, but she did want to teach. So every opportunity that has ever come along in her life where she could share something she s learned and help someone else, she took and she taught.

She is an author, a book coach, a consultant, an internet guru, a computer nerd, a publisher and a teacher and she uses all of these talents to sell thousands and thousands of books.

Product Details

• Perfect Paperback: 162 pages
• Publisher: Books To Believe In (January 15, 2009)
• Language: English
• ISBN-10: 0982083866
• ISBN-13: 978-0982083864
• Product Dimensions: 8.3 x 5.4 x 0.4 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,693,527 in Books (See Top 100 in Books)

More About the Author

EJ Thornton's first novel Angel On Board started her on career as an author, but what she didn't know at the time is that it also started her career as a publisher.

Frustrated with the publishing options available for a first-time author, EJ set out to create a publishing business that worked for the first-time author's book and all their subsequent books.

Authoring other such titles as Accelerated Book Marketing, Profitable Book Publishing, Revenue Beyond Royalties and How to Write the Feel-Good Book of the Year, EJ teaches other authors how to get their books in print and how to get them sold. The beauty of these books is they are written by a publisher, with a vast array of experience both writing and publishing fiction, non-fiction, children's books, poetry and self-help books.

Other books EJ Thornton has written include, Secrets to Creating Passive Income, its Kindle spin off 7 Easy Ways to Make Everyday a Payday. These books contain practical advice she first implemented for her authors, and expanded to include anyone who wanted to make some extra money to work towards their own Financial Freedom.

Her only children's book is a great hit and it is called, "I Have a Secret, Do I Keep It?"

EJ has co-authored several books with her husband John Clark Craig who is a prolific author in his own right - the most fun and frivolous one of these is Spirit Mound, the first book in a series titled Aliens in American History.

EJ and her publishing company Books To Believe In have published over 250 books, many of which are listed here on Amazon.com and many published directly and exclusively to the Kindle platform - just search on "Books To Believe In" and see some of the great projects her expertise has helped bring to the reading public!

Customer Reviews

Most Helpful Customer Reviews

8 of 8 people found the following review helpful:

5.0 out of 5 stars Great Promotional Resource!, March 26, 2009

By 

Sandra McLeod Humphrey "Children's Author and... (Minnetonka, MN United States) - See all my reviews

Amazon Verified Purchase

This review is from: Accelerated Book Marketing - the fastest way to get your books to your readers (Perfect Paperback)

This is a common sense approach to promoting your book--"putting your book where your customers are already searching for answers." Then Ms. Thornton gives us the tools to do exactly that! I found myself underlining, underlining, underlining--there is so much great (and practical) advice on every page! I recently took a workshop to help us increase our presence on the Web which was five times the cost of this book, and I found the information in this book actually superior to the information I gleaned from the workshop. Highly Recommended!

6 of 6 people found the following review helpful:

5.0 out of 5 stars Book marketing has never made sense to me... until I read this book., August 7, 2010

By 

Sparkle Phillips "author - Finding Your Fortune" (Palo Alto, CA) - See all my reviews

This review is from: Accelerated Book Marketing - the fastest way to get your books to your readers (Perfect Paperback)

I was so glad to receive this book in the mail from one of my other author friends who recommended it. Associative book marketing makes a ton of sense! Sell your books where your customers are looking. Wow - simple to say, simple to grasp and best of all, simple to do. I got this book when it was purple and gold, it has obviously been updated with this new cover. I like it too. Since I'm certain there is new information behind that new cover, I'm gonna have to get the second edition as well. This was a very useful book and I highly recommend it to anyone who has published or is working on publishing a book. It will make a big difference to you and your book's success.

6 of 6 people found the following review helpful:

5.0 out of 5 stars 30 Books Published and this book has taught me a lot!!!, February 14, 2009

By 

Othniel J. Seiden "Otti" (Denver) - See all my reviews
(REAL NAME)   

This review is from: Accelerated Book Marketing - the fastest way to get your books to your readers (Perfect Paperback)

I've had 30 books published over the past 25 years by numerous publishers (see www.boomerbookseries or Amazon.com or Amazon Kindle or Google Othniel Seiden) and with all my experience this book has taught me lots of new tricks of the trade I intend using from now on. I've learned through the years that though my publishers have always promoted my books and me the best promotion comes form my own efforts. This book has given me GREAT new ideas and ammunition to get that job done.
Othniel Seiden