Most helpful critical review
93 of 97 people found the following review helpful
An okay attempt to enhance your creativity
on October 6, 2011
Creativity comes and goes; you can't force it. Todd Henry attempts to show how to enhance your creativity. While there were some interesting points in this book, I was not particularly inspired.
The good points for me:
**Ideas how to maintain a creative rhythm. It's perfectly normal to not be in creative mode all of the time. Recognize the down times and make the most of them.
**The concept of focus. Todd suggests that you group like tasks together so you can maintain rhythm and focus. Try not to constantly check your email while trying to do something else. You end up half concentrating on each task.
**Tips on how to manage your energy. Okay, this is common sense, but it's helpful to have it repeated. I'm most definitely a morning person, so that's when I should be doing my tough tasks that require lots of thinking.
**Suggestion to aside time to just think. This is very hard to do in our overly-scheduled, 24/7 connected world, but it will pay off. Start with just one hour a week.
**Learn how to identify and cut your time sinks. Recognize that surfing the Internet is not productive. Sure it may relax you, but it is a big time sink.
What missed the mark for me:
**The book seemed to ramble. Todd goes from defining creativity and its components, to talking about team work, to giving some concrete steps on how to set up your Big 3, those most important loops in your life.
**I'm still not sure how all the chapters fit together. They seem piecemeal.
This book is best enjoyed if you skim and see if a few of Todd's suggestions resonate with you.