Robert X. Cringely manages to capture the contradictions and everyday insanity of computer industry empire building, while at the same time chipping away sardonically at the PR campaigns that have built up some very common businesspeople into the household gods of geekdom. Despite some chuckles at the expense of all things nerdy, white, and male in the computer industry, Cringely somehow manages to balance the humor with a genuine appreciation of both the technical and strategic accomplishments of these industry luminaries. Whether you're a hard-boiled Silicon Valley marketing exec fishing for an IPO or just a plain old reader with an interest in business history and anecdotal storytelling, there's something to enjoy here.
From Publishers Weekly
Rich in relevant, entertaining digressions, this breezy but informative history recounts how gifted, maverick "nerds," "hippies" and entrepreneurs like Apple's Steve Wozniak and Steve Jobs invented and developed microprocessors and operating systems into today's volatile, ego-driven, highly competitive personal computer industry, in which ever-changing technical standards propel the market. Info World columnist Cringley charges that the astronomical sales of PCs ($70-billion worldwide in 1990) "both created the longest continuous peacetime economic expansion in U.S. history and ended it." While current dominance by IBM spurs competitors to further research and networking, the author predicts that by the year 2000 single chips will render today's PCs obsolete and that of American technology only software will survive.
Copyright 1991 Reed Business Information, Inc.
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