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The Accidental Library Marketer Paperback – July 7, 2009


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The Accidental Library Marketer + Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian + Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
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Product Details

  • Paperback: 256 pages
  • Publisher: Information Today, Inc.; 1 edition (July 7, 2009)
  • Language: English
  • ISBN-10: 1573873683
  • ISBN-13: 978-1573873680
  • Product Dimensions: 0.8 x 6 x 9 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #359,776 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

This guide, written for both the beginner and the seasoned library staffer, offers ways to market effectively. Author Dempsey (a librarian and marketing consultant) covers basics such as doing assessments, using demographics and expert wisdom, getting buy-in, understanding the marketing cycle, and making the library’s Web site an effective marketing tool. Three appendixes provide reprints of articles originally published in the Marketing Library Services newsletter, which Dempsey edits. Numerous useful examples and checklists help illustrate the concepts discussed in the text. This practical guide should help the reader improve or initiate effective marketing for libraries. An accompanying Web site is at www.LibrariesAreEssential.com. --Patricia Hogan

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2 of 2 people found the following review helpful By JAG on January 18, 2011
Format: Paperback
Kathy Dempsey provides a clean and concise road map to help review where you were, determine where you are now, and plan for where you want to be. This is a practical and descriptive guide offering librarians success in the marketing maze. If you follow her tips, you will graduate from accidental marketer to professional and proactive marketer.
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1 of 1 people found the following review helpful By K.S. on January 6, 2011
Format: Paperback
Whether you are a librarian or not, you will find tools you can use to market your organization or business. You should see all the post-it tabs I have in the book! In my opinion, she rates up with those more well known in the marketing field and don't be surprised if she joins their ranks soon.

What do you need to know? How to gather data, how to use your site, how to get buy-in from staff and fellow employees, how to create surveys? Her book covers this and a whole lot more. The price of the book is a steal.

We had Kathy at our State conference this year and she was outstanding. If you get a chance to have her as one of your speakers, do so. Consider having her for half a day or more, and not just a session or two. She knows how to convey her message in a personable way without pushing one into "information overload".

Hoosier Librarian
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2 of 3 people found the following review helpful By Book Seagull on June 7, 2011
Format: Paperback Verified Purchase
I do research about "Library Marketing". This book shows well the concepts and practical ideas of "Library Marketing". I think every librarian, researcher, and professor in Library Science needs to read this book. As the author says, the class of "Library Marketing" is needed at Library and Information School. This book can be read easily. The author writes like narration with simple and easy expressions. Library is a treasure from ansient world. It keeps growing. And librarians can know how to make the libraries better, central in community, core in any organization with this book.
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2 of 3 people found the following review helpful By Midwest Book Review on September 13, 2009
Format: Paperback
Avoid common pitfalls that marketing amateurs encounter when tailoring programs to advocate library services using an A-Z guide by the longtime editor of the Marketing Library Services newsletter. Real-world examples of strategies and the pros and cons of different approaches and ideas combine with checklists and expert advice in a fine how-to resource for library marketing recommended for any library sciences collection.
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0 of 1 people found the following review helpful By Fulton County Public Library on October 17, 2012
Format: Kindle Edition Verified Purchase
This is a very informative book that allows you to see what a librarian does beyond their job description aptly.
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