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The Accidental Library Marketer Paperback – July 7, 2009

6 customer reviews

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The Accidental Library Marketer + Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian + Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
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Editorial Reviews

From Booklist

This guide, written for both the beginner and the seasoned library staffer, offers ways to market effectively. Author Dempsey (a librarian and marketing consultant) covers basics such as doing assessments, using demographics and expert wisdom, getting buy-in, understanding the marketing cycle, and making the library’s Web site an effective marketing tool. Three appendixes provide reprints of articles originally published in the Marketing Library Services newsletter, which Dempsey edits. Numerous useful examples and checklists help illustrate the concepts discussed in the text. This practical guide should help the reader improve or initiate effective marketing for libraries. An accompanying Web site is at www.LibrariesAreEssential.com. --Patricia Hogan

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Product Details

  • Paperback: 256 pages
  • Publisher: Information Today, Inc.; 1 edition (July 7, 2009)
  • Language: English
  • ISBN-10: 1573873683
  • ISBN-13: 978-1573873680
  • Product Dimensions: 8.9 x 5.9 x 0.7 inches
  • Shipping Weight: 15.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #715,016 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By JAG on January 18, 2011
Format: Paperback
Kathy Dempsey provides a clean and concise road map to help review where you were, determine where you are now, and plan for where you want to be. This is a practical and descriptive guide offering librarians success in the marketing maze. If you follow her tips, you will graduate from accidental marketer to professional and proactive marketer.
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1 of 1 people found the following review helpful By K.S. on January 6, 2011
Format: Paperback
Whether you are a librarian or not, you will find tools you can use to market your organization or business. You should see all the post-it tabs I have in the book! In my opinion, she rates up with those more well known in the marketing field and don't be surprised if she joins their ranks soon.

What do you need to know? How to gather data, how to use your site, how to get buy-in from staff and fellow employees, how to create surveys? Her book covers this and a whole lot more. The price of the book is a steal.

We had Kathy at our State conference this year and she was outstanding. If you get a chance to have her as one of your speakers, do so. Consider having her for half a day or more, and not just a session or two. She knows how to convey her message in a personable way without pushing one into "information overload".

Hoosier Librarian
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Format: Paperback Verified Purchase
This book was written with the best of intentions, but it's really not what I was hoping for. I work at a small rural library and we have trouble getting patrons through the door for programs (except for Summer Reading), so I wanted a brief education in library marketing, and maybe some new ideas about how/where to promote our services. I have an MLS, but we never talked about marketing over the course of that education, so I thought reading something like this would help. The whole "Accidental" series has been recommended to me before, so I assumed it would be good, and help us with out promotion problem.

I say "promotion" now, rather than "marketing." They talk about that in the book a lot. Actually, that's most of what the book is. They reiterate it multiple times per chapter. I get the feeling the author was really annoyed that most librarians say "marketing" when they mean "promoting," so about half of this book is her venting about how much that annoys her, why it's wrong, why librarians think that, and what actual marketing entails. At first, this is useful. After the first few times, though, it gets tedious and just makes her look like she wrote the book mostly as a justification for her annoyance.

Apart from that, the book would probably be at least somewhat useful for a medium or large public library, but we're a two-library district serving two villages of about 900 (highly technophobic) people each, so our marketing would be quite a bit different from city or suburban libraries. I was hoping there would be more of a range in the book, but unfortunately, most of it won't help me much. That's not necessarily the author's fault, but it would have been nice to have some advice for different sizes of libraries.

I did learn some general things through the book, so I'm for sure not saying it was a waste of my time or money to read. But I do wish I had maybe borrowed it from someone before buying it.
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