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This guide, written for both the beginner and the seasoned library staffer, offers ways to market effectively. Author Dempsey (a librarian and marketing consultant) covers basics such as doing assessments, using demographics and expert wisdom, getting buy-in, understanding the marketing cycle, and making the library’s Web site an effective marketing tool. Three appendixes provide reprints of articles originally published in the Marketing Library Services newsletter, which Dempsey edits. Numerous useful examples and checklists help illustrate the concepts discussed in the text. This practical guide should help the reader improve or initiate effective marketing for libraries. An accompanying Web site is at www.LibrariesAreEssential.com. --Patricia Hogan
This is a very informative book that allows you to see what a librarian does beyond their job description aptly.Published on October 17, 2012 by Fulton County Public Library
I do research about "Library Marketing". This book shows well the concepts and practical ideas of "Library Marketing". Read morePublished on June 7, 2011 by Book Seagull