The Accidental Library Marketer [Paperback]

Kathy Dempsey (Author)

Book Description

Publication Date: July 7, 2009

The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

Editorial Reviews

From Booklist

This guide, written for both the beginner and the seasoned library staffer, offers ways to market effectively. Author Dempsey (a librarian and marketing consultant) covers basics such as doing assessments, using demographics and expert wisdom, getting buy-in, understanding the marketing cycle, and making the library’s Web site an effective marketing tool. Three appendixes provide reprints of articles originally published in the Marketing Library Services newsletter, which Dempsey edits. Numerous useful examples and checklists help illustrate the concepts discussed in the text. This practical guide should help the reader improve or initiate effective marketing for libraries. An accompanying Web site is at www.LibrariesAreEssential.com. --Patricia Hogan

Product Details

• Paperback: 256 pages
• Publisher: Information Today, Inc.; 1 edition (July 7, 2009)
• Language: English
• ISBN-10: 1573873683
• ISBN-13: 978-1573873680
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #230,102 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars The Accidental Library Marketer, June 7, 2011

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Book Seagull - See all my reviews

Amazon Verified Purchase

This review is from: The Accidental Library Marketer (Paperback)

I do research about "Library Marketing". This book shows well the concepts and practical ideas of "Library Marketing". I think every librarian, researcher, and professor in Library Science needs to read this book. As the author says, the class of "Library Marketing" is needed at Library and Information School. This book can be read easily. The author writes like narration with simple and easy expressions. Library is a treasure from ansient world. It keeps growing. And librarians can know how to make the libraries better, central in community, core in any organization with this book.

5.0 out of 5 stars Go from Accidental to Professional Library Marketer, January 18, 2011

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JAG - See all my reviews

This review is from: The Accidental Library Marketer (Paperback)

Kathy Dempsey provides a clean and concise road map to help review where you were, determine where you are now, and plan for where you want to be. This is a practical and descriptive guide offering librarians success in the marketing maze. If you follow her tips, you will graduate from accidental marketer to professional and proactive marketer.

5.0 out of 5 stars Not only for librarians, January 6, 2011

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K.S. - See all my reviews

This review is from: The Accidental Library Marketer (Paperback)

Whether you are a librarian or not, you will find tools you can use to market your organization or business. You should see all the post-it tabs I have in the book! In my opinion, she rates up with those more well known in the marketing field and don't be surprised if she joins their ranks soon.

What do you need to know? How to gather data, how to use your site, how to get buy-in from staff and fellow employees, how to create surveys? Her book covers this and a whole lot more. The price of the book is a steal.

We had Kathy at our State conference this year and she was outstanding. If you get a chance to have her as one of your speakers, do so. Consider having her for half a day or more, and not just a session or two. She knows how to convey her message in a personable way without pushing one into "information overload".

Hoosier Librarian