Gavin Griffiths was a fairly straight-laced, newlywed shipping executive when he bought a magazine called The Erotic Review for #1 - not just one copy, the whole business! Little did he know it would soon become the darling of the chattering classes, and a case study in heroic failure. More in the tradition of Tony Young (How to Lose Friends & Alienate People) than Felix Dennis (How to be Rich), in this highly entertaining memoir readers discover just why only one in ten new businesses make it, and what happens to the other nine.
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Editorial Reviews
Review
"Hilarious, Heart-warming foray into porn." (Scarlet, October)
"...excellent book for business beginners...written in a fresh, breezy style" (Erotic Review, September)
"With its saucy matter, colourful cast and cheeky tone, it's easy to forget that his is a business book. What makes it genuinely interesting is that it's a business book all about failure." (Daily Mail, September 26, 2008)
"Honest and amusing...inspiring in a refreshingly personal way...This book is perfect for anyone starting up a business" (Start Your Business, October, 2008)
"...the tale of [a] shipping nagnate who brought The Erotic Review...and ammusinglt failed to make a living out of it." (The Independent, October 10, 2008)
From the Back Cover
"My name is Gavin Griffiths, and for over a year I was a pornographer…"
So begins the uniquely entertaining account of the author’s business experiences as a co-owner of The Erotic Review.
An established favourite with men of a certain age, The Erotic Review was a saucy magazine with a circulation of 30,000 at its peak. But the magazine was running at a loss. In the wake of the dot-com boom, Gavin Griffiths was enticed by legendary editor, Rowan Pelling, to go into business. They bought the magazine and its debts for £1.
This compelling account of Gavin’s entrepreneurial adventure is both amusing and informative. He was a newcomer to both publishing and the world of erotica, but he wanted to succeed. A fast learning curve followed, embracing a colourful cast of characters, exotic products, and the emotional and practical highs and lows of running a business.
The Accidental Pornographer is a personal journey that offers such insight into the perils and pitfalls of buying and running a business. It is not a success story – but is a tale of commercial realities, and it contains valuable lessons for every entrepreneur. From the legal requirements of starting a company, to the hidden perils of advertising and marketing, cash-flow woes and personnel matters, and the looming reality of debt and insolvency, Gavin Griffiths tells it as it really is. He also provides some amusing insights into the world of glamour magazines along the way.
"…It was a year that money could not have bought. I learnt more about business, people and myself than in all the years that preceded it."
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