Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today? If youÂ're like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with its CD of 35 Interactive Templates, discover how to concentrate your marketing expenditures for greater profits.
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Book Description
Editorial Reviews
Review
There is no better book when you want to learn the economics of reaching the people who count, as opposed to counting the people you reach.
HeÂ's been there, done that, and got the T-shirt. Now heÂ's written the book and all you have to do is read itÂ…. If youÂ're in businessÂ…and seeking to maximise your share of your customerÂ's wallet, this book is priceless. Buy this book and become accountable.
Â…an excellent foundation for anyone looking for a reliable, practical method of ensuring their marketing dollars are well spentÂ…. very practical, easy to read, and full of helpful examples. A must have for everyoneÂ's marketing library.
Â…a must read for todayÂ's marketer.Â… a truly breakthrough tool that any serious marketer will find of enormous value.
This is math for even the quantitatively challenged. The formulas alone are worth buying the book for.
HeÂ's been there, done that, and got the T-shirt. Now heÂ's written the book and all you have to do is read itÂ…. If youÂ're in businessÂ…and seeking to maximise your share of your customerÂ's wallet, this book is priceless. Buy this book and become accountable.
Â…an excellent foundation for anyone looking for a reliable, practical method of ensuring their marketing dollars are well spentÂ…. very practical, easy to read, and full of helpful examples. A must have for everyoneÂ's marketing library.
Â…a must read for todayÂ's marketer.Â… a truly breakthrough tool that any serious marketer will find of enormous value.
This is math for even the quantitatively challenged. The formulas alone are worth buying the book for.
About the Author
Peter Rosenwald has enjoyed a distinguished international career and is best known as founder of Wunderman Worldwide and Saatchi & Saatchi Direct Worldwide. For both Wunderman and Saatchi, he was responsible for opening offices in Europe, Asia and Latin America. Before founding Consult Partners he was Vice-President Direct Marketing and Executive Committee Member at Grupo Abril, Latin America¿s largest communications company.
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Most Helpful Customer Reviews
0 of 3 people found the following review helpful:
5.0 out of 5 stars
Great Book!,
This review is from: Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) (Hardcover)
This book is a world reference. It's an essential reading for everyone involved with business, specially Marketing Professionals.
Murillo Boccia
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