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0 of 3 people found the following review helpful:
5.0 out of 5 stars Great Book!, October 7, 2007
This review is from: Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) (Hardcover)
This book is a world reference. It's an essential reading for everyone involved with business, specially Marketing Professionals.

Murillo Boccia
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM) by consultant. Peter J. Rosenwald (Hardcover - August 13, 2004)
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