Customer Reviews

The Accountable Organization: Reclaiming Integrity, Restoring Trust

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The Accountable Organization is an excellent piece of work which should be required reading for Marketing/Sales executives in virtually all types of business. The author, John Marchica, provides an accurate and comprehensive compilation of the most important values that any firm should bring to the market place, inclusive of integrity, commitment and accountability.

I particularly enjoyed the consistent utilization of key business models to emphasize the value an organization can demonstrate to its customers (external) as well as its own employees (internal). Chapter #10 which depicts the Southwest Airlines model was most enlightening.

Mr. Marchica has developed an "easy to read" style which moves smoothly and rapidly from chapter to chapter. Also, he has employed a unique summarization at the conclusion of each chapter which gives the reader the opportunity to quickly review the essence of the message.

I was impressed by the fact that the author referenced perhaps the finest behavioralist of our time in Chris Argyris to demonstrate the value and commitment that truly motivated employees can bring to the organization.

My only recommendation for improvement would have been to provide even more specific business examples and models of current organizations which have been highly successful as well as those which have failed to measure up to expectations.

Once again, in summary, this is a "common sense" book which is superb reading for all levels of sales/marketing management!

The Author offers a cerebral, but pragmatic approach to defining and applying concepts like "integrity" and "trust" (too often just rhetoric) in the modern business enterprise. His views on risk and trust completely changed my approach to marketing. Well thought out, insightful, academic, but with very practical applications. A must read not just for executives, but for everyone in your entire enterprise

The Accountable Organization is a timely book by John Marchica. It speaks to the heart of what has given corporate America a black eye. The value however is not just pointing out the problems that we are all seeing resulting from corporate leaders making self serving decisions. Rather, the book provides valuable insights into what any company of any size needs to do to be accountable to all its constituents, customers, shareholders, investors, employees and suppliers. Moreover, the result is not just being a good corporate citizen but the result is a very successful company. Success that works for all constituents. The Accountable Organization is a must read if you want to take your company to a higher level.

The Accountable Organization: Reclaiming Integrity, Restoring Trust by John Marchica (CEO of FWI, a medical information services firm and one of America's fastest growing companies) offers insightful analysis and solid advice, enhanced with personal testimony and an informed expertise with respect to the vital connections between corporate integrity, accountability, and trust that is essential to success in today's post-Enron business culture. Offering readers a practical and actionable guidance on how to identify a company's values and purposes, then integrating those values and purposes into a strategic plan to serve as a focused "roadmap" for execution, The Accountable Organization should be considered rquired reading for all supervisory and management level employees of national and international corporations -- an on the mandatory reading list of every MBA candidate in the country!

The author shows how developing a corporate culture of trust and integrity will return profits by building raving fans - not only with his customers, but also with his employees. In this day and age where these factors are sometimes taken for granted, it is refreshing to have an example that we may follow.

This book gives practical examples in which we can model our own organizations. The positive ideas gained from this book are a must for all leaders and individuals in the workplace.

As a consultant, I have had the opportunity to work with John and his company FWI, and I can offer the perspective of someone who has seen him put into action the principles he writes about in this book.

Mr. Marchica lays out how it's important to conduct business with accountability, integrity and trust, but he's just as quick to point out that you still must take risks and be creative. The scandals and the slow economy are turning too many companies into wallflowers afraid to dance.

I'm using this book in my organization and I recommend it to anybody that wants to make a difference in theirs. You can easily apply these ideas to any level within a company. The positive results will spread the idea to all levels.

I really enjoyed the way the author presented accountability, integrity, trust, and mission in a book that made sense. Not only that but the author defined each of these concepts in a realistic and business-practical way. Of all the trash I have seen from authors trying to bring a soft touch to the corporate scene, Marchica really nails it by speaking the truth AND giving us some guidelines for becoming the Accountable organizations we CAN be and SHOULD be. I wish someone had stood up like this long ago to show that accountability and integrity are right and necessary; not just for the sake of morals but because it's smart business. Every college student should read this. Every employee and leader should be train in these ideas.