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Accounting for the Numberphobic: A Survival Guide for Small Business Owners Paperback – September 3, 2014

4.9 out of 5 stars 68 customer reviews

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Editorial Reviews

Review

Insightly Best Small Business Books of 2014



“….highly recommend the book to any small business owner, and it’s a great resource for any accountant who’s trying to explain accounting and financial statements to a non-accountant.” --Strategic Finance



"My copy is battered and torn, marked with post-its and scribbles....This should be a must read for every single business owner." --Stephanie Burns/Chic CEO for Forbes

Book Description

Why do so many business owners dread looking at the numbers? They make excuses…They don’t have time…That’s what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are—and they need to take control.

As a small-business owner, financial statements are your most important tools—and if you don’t know how to read them and understand their implications, you cannot possibly steer your business successfully. Accounting for the Numberphobic demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business—and impacts your decisions. You will discover:

How your Net Income Statement is the key to growing your profits • How to identify the break-even point that means your business is self-sustaining • Real-world advice on measuring and increasing cash flow • What the Balance Sheet reveals about your company’s worth • And more

Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.

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Product Details

  • Paperback: 272 pages
  • Publisher: AMACOM (September 3, 2014)
  • Language: English
  • ISBN-10: 0814434320
  • ISBN-13: 978-0814434321
  • Product Dimensions: 6.1 x 0.7 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (68 customer reviews)
  • Amazon Best Sellers Rank: #37,898 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
First a qualifier, I have only gone through the first 3 chapters, but that is because I have already read them multiple times! I have purchased the Audible version and Kindle version.

The author Dawn Fotopulos breaks down the financial statements of business into recognizable everyday language of an automobile dashboard. One of the greatest strengths of The United States today is our entrepreneurial spirit. Combined with the unprecidented lower barriers of entry that allow competition, this is the Era of the Startup. Spiderman’s Uncle said, “With great power comes great responsibility.” This is very true with the leverage and capital this Startup Movement has created.

As Entrepreneurs we are building jets (Launching Companies), carrying cargo (product) & passengers (customers/employees), blasting into the stratosphere for the entire world to see on Facebook, Twitter, etc. And for me personally, having just enough information and understanding to be extremely dangerous. The simple and proper perspective Dawn brings, I believe is training me for understanding to be an effective operator as a business leader. This is done without trying to turn me into a bookkeeper, accountant, or CPA.

My personal story and history has been, I believe, a typical one for the entrepreneurial personalities out there. Excellent product and people person. Natural salesman. Passionate with a vision, having the ability to communicate the destination. All these qualities people would celebrate as a leader. The great danger for startups and entrepreneurs is this. We are taking this long journey into the wilderness without the knowledge of how to read our basic instruments. Fear takes over and discouragement is encountered by well meaning colleagues who are naturally “Number Guys/Gals”.
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Format: Paperback Verified Purchase
I wished I knew about this book when I started my computer repair business. Even though I've been in business for 12 years, I still learned a great deal.

It was a great read. The book addresses many of the universal concerns solopreneurs and small businesses owners have when starting or maintaining a business. Many of these solutions, the author provides, are very easy to implement and are very practical.

The author truly explains all the accounting in lay terms. In other words, you do not have to have a business degree to understand the book. More importantly, she shows you how to do the math for yourself.

Below are just a sampling of questions she answers in the book:

1. Am I charging enough for my products/services?
2. How do I keep a good cash flow going, especially when I have to invoice my customers?
3. Am I making an enough profit on a given product/service to cover my expenses?
4. Am I making a profit on a given customer to cover my expenses?

As a reminder, she shows you how to do the math on the above questions. This is important for any business, because you, as the business owner, can make informed decisions about the services, products and customers your business works with.

The only downside to the book is not having the same amount of information for service based businesses as product based businesses. Nevertheless, there is still a great deal of information that is applicable to both types of businesses.
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Format: Kindle Edition Verified Purchase
A must read for anyone considering an MBA degree, taking an accounting class, or graduating from high school, college, or a graduate degree. Having always struggled with accounting and finance through undergrad and my MBA I never felt like I would be able to understand the numbers of my business (or anyone else's for that matter!). After every finance and accounting class I took, I felt defeated and only marginally more knowledgeable. It was clear to me that everyone needs to be able to understand the fundamentals of their finances - in life and in business - but that I might never feel confident about how to calculate or understand mine. Having read Accounting for the Numberphobic I feel like a new businessperson! I've never felt more comfortable watching Shark Tank and discussing an entrepreneurs financial situation, asked such insightful questions, nor been able to explain an accounting concept better. What I've learned is that it's not that I'm Numberphobic, it's that I never understood the numbers that were in front of me... until now! Thank you, Dawn!
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Brilliant in its simplicity and depth. Kudos to Dawn Fotopulos who has taken one of the most painfully difficult and dreaded subjects for small business owners (probably on a par with law--which is my area), and made it easy to grasp and implement. In fact, while reading the book, I couldn't wait to get to my office to start reviewing my own financial records and make sure I understood the story they were telling me! Who knew I'd be eager to calculate things like gross margin? This is not a book that belongs on the shelf of every small business owner in the United States--it belongs at their right hand ... dog-eared, highlighted, scribbled on, devoured, and regularly consulted like a trusted friend.
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This title gives you the impression that if you are NOT numberphobic - this is not for you. NOT TRUE!! I love numbers and finance, and still found it to be extremely valuable in making seemingly complex ideas easy. I have also used this book to help my entrepreneur friends get their arms around some solid concepts in planning for their business. I would highly recommend this for all business owners!
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