Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits [Paperback]

Gregg Lederman (Author)

Editorial Reviews

Review

Gregg Lederman's book, Achieve Brand Integrity, has been named the 2008 Axiom Gold Medal winner for best business book in HR and Employee Training. Sponsored by Inc. Magazine, Independent Publishers and the Jenkins Group, the Axiom Business Book Awards are designed to bring increased recognition to the very best business books of the year and their creators. Authors from around the globe submitted 400 business titles that were published in 2007 for judging in 25 different categories. ''The goal of the Axiom Awards is to celebrate the innovative aspects of books that make us think, see, and work differently every day,'' said Jim Barnes, awards director, Jenkins Group. ''The judges knew when they evaluated Achieve Brand Integrity that it was a very unique book.'' --Press Release, April 9, 2008 - Holly Barrett, Editorial Contact, Brand Integrity Inc.

Achieve Brand Integrity has been awarded the 2008 Independent Publishers' Silver Medal for best business book. The distinction adds to author Gregg Lederman's recent win of the 2008 Axiom Gold Medal for best business book in HR and Training. The Independent Publisher Book Awards reward those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing. Sponsored by the Jenkins Group, Inc.---one of the world's premiere suppliers of custom book publishing---the contest attracted 3,175 entries that were judged in 65 different categories. --Press Release, July 8, 2008 - Holly Barrett, Editorial Contact, Brand Integrity Inc.

Product Description

Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image while reaching business results; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.

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Product Details

• Paperback: 225 pages
• Publisher: B@W Press (June 6, 2007)
• Language: English
• ISBN-10: 0979587506
• ISBN-13: 978-0979587504
• Product Dimensions: 8.6 x 5.8 x 1 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (33 customer reviews)
• Amazon Bestsellers Rank: #233,780 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Clarity and common sense...., July 26, 2007

By	Lara B. (Pittsford, NY) - See all my reviews

This review is from: Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits (Paperback)

I am an attorney in practice since 1994. To say that I have been less than impressed over the years with any sort of MBA/"corporate speak" would be a grave understatement. I did (and still do) find much of it to be unintelligible talk for the sake of talking. And that's saying something coming from a litigator. Certainly, the concept of "branding" was not familiar to me, nor has it been necessary to my practice (government, large firm) over the years. However, I am now, gladly, in a small firm in private practice. Desiring to build my business and "stand out" among the many lawyers out there, I came upon the book "Achieve Brand Integrity". At first skeptical, my doubt was instantly assuaged in the first several pages. This book is less "corporate-speak" and more "common-speak". It breaks down the process of branding into 10 understandable, sensible truths. It targets the leaders of an organization and impresses upon them the importance of: setting the example; really looking within and examining the entities' core beliefs; being willing to accept that what we all thought was the way to "stand out" was in reality having the opposite effect. But most importantly, this book makes sense. It's well-written, cogently presented, even funny in places. It is readily apparent that this author is passionate about his subject matter. He knows it intimately and shares it brilliantly. If it helped me implement new strategies in the context of a law practice, I can only imagine how it could transform a company, large or small. Fantastic.

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Must Read for Business Leaders, July 19, 2007

By	M. Bord (Rochester, NY United States) - See all my reviews (REAL NAME)

This review is from: Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits (Paperback)

Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits is a must-read for anyone interested in the long-term success of their company. Working as a marketing communications manager for a 100-person service firm, I found myself getting charged up as I flipped through, page by page, the who's, why's & how's of an effective brand strategy. As the author poignantly and oftentimes playfully points out, a brand strategy is useless if it's not implemented. That's why starting with Truth 7, I found myself nodding emphatically with all of his key points. Lederman offers frank but fair assessments of the situation many companies find themselves in. I was particularly impressed by section 7.2 (The Good, the Bad, and the Ugly). His discussion of poor performers and leadership tendencies to ignore them is as candid and refreshing as the advice he offers on how to deal with them.
Best of all is Lederman's entertaining writing style. From section titles (like Truth 9, Most Companies Suck at Capturing Successes and Recognizing People) to lines like, "Honestly, I'm not the guy who spits in the punch bowl at the company party, trying to ruin the fun for everyone else," this book felt less dogmatic and more like good commonsense.
The layout is noteworthy, as well. From the bright section breaks to the supporting illustrations (a favorite: "Consistency is King"), a level of charm and interest was achieved that other similar business books simply don't have.
In conclusion, Achieve Brand Integrity is an important read that will force leaders to rethink not only what's possible for their company, but what's absolutely necessary to ensure long-term success.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Must Read for any Business Leaders...., September 12, 2007

By	HouseDigital, LLC "HouseDigital" (New York) - See all my reviews

This review is from: Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits (Paperback)

Very quick read. I appreciated the writing style, and the quick "easy to swallow" outline layout of the book. As a CEO of a Customer Service oriented company, I found the whole concept behind the Brand Experience quite fascinating. Plain and simple...Branding is not just a logo and some marketing materials...it is what your entire company breathes and sleeps, and most importantly how they are perceived by the public. Wonderful book.