Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits [Paperback]

Gregg Lederman (Author)

Book Description

Publication Date: June 6, 2007

Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image while reaching business results; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.

Product Details

• Paperback: 225 pages
• Publisher: B@W Press (June 6, 2007)
• Language: English
• ISBN-10: 0979587506
• ISBN-13: 978-0979587504
• Product Dimensions: 5.7 x 8.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (30 customer reviews)
• Amazon Best Sellers Rank: #307,211 in Books (See Top 100 in Books)

Editorial Reviews

Review

Gregg Lederman's book, Achieve Brand Integrity, has been named the 2008 Axiom Gold Medal winner for best business book in HR and Employee Training. Sponsored by Inc. Magazine, Independent Publishers and the Jenkins Group, the Axiom Business Book Awards are designed to bring increased recognition to the very best business books of the year and their creators. Authors from around the globe submitted 400 business titles that were published in 2007 for judging in 25 different categories. ''The goal of the Axiom Awards is to celebrate the innovative aspects of books that make us think, see, and work differently every day,'' said Jim Barnes, awards director, Jenkins Group. ''The judges knew when they evaluated Achieve Brand Integrity that it was a very unique book.'' --Press Release, April 9, 2008 - Holly Barrett, Editorial Contact, Brand Integrity Inc.

Achieve Brand Integrity has been awarded the 2008 Independent Publishers' Silver Medal for best business book. The distinction adds to author Gregg Lederman's recent win of the 2008 Axiom Gold Medal for best business book in HR and Training. The Independent Publisher Book Awards reward those who exhibit the courage, innovation, and creativity to bring about change in the world of publishing. Sponsored by the Jenkins Group, Inc.---one of the world's premiere suppliers of custom book publishing---the contest attracted 3,175 entries that were judged in 65 different categories. --Press Release, July 8, 2008 - Holly Barrett, Editorial Contact, Brand Integrity Inc.

About the Author

Gregg Lederman is the founder of Brand Integrity Inc., a leading provider of business strategy and employee performance systems. Clients work with Gregg and Brand Integrity to define and execute performance-based strategies that drive culture transformation through brand alignment initiatives and updated leadership practices. Brand Integrity has worked with many of today's leading companies including Wegmans Food Markets, Inc., Hallmark Cards, Inc., Erickson Retirement Communities, PAETEC Communications, Duke Energy, Frito-Lay, American Red Cross and many more. Gregg delivers keynote and interactive presentations at companies and at industry conferences across the country where he is consistently rated among the very best speakers by the audiences he addresses. He also teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochester's William E. Simon Graduate School of Business Administration.

Product Details

• Paperback: 225 pages
• Publisher: B@W Press (June 6, 2007)
• Language: English
• ISBN-10: 0979587506
• ISBN-13: 978-0979587504
• Product Dimensions: 5.7 x 8.6 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (30 customer reviews)
• Amazon Best Sellers Rank: #307,211 in Books (See Top 100 in Books)

More About the Author

Gregg Lederman is an author, speaker, and CEO whose message of Managing the Experience is transforming company cultures across the U.S.

Gregg has made it his personal mission to help companies engage their workforce to deliver a branded experience that engages customers and drives sales and profits. His work along with the work of the team at his company, Brand Integrity, has helped many of today's leading companies such as: Wegmans Food Markets, Chobani, AAA, Erickson Living and Excellus to create work environments where employees can become more motivated and committed to delivering the " experience: that makes them different. That makes them better than the competition. More than 50% of Brand Integrity's clients are recognized as best places to work.

Gregg's valuable insights are documented in his two-time award-winning book, Achieve Brand Integrity, which offers practical and inspirational advice for everyone who has a stake in orchestrating strategy development and change in their company. He also shares his knowledge as a regular business columnist for the Rochester Business Journal, and as a professor teaching MBA students at the University of Rochester's William E. Simon Graduate School of Business Administration.

As an internationally-known professional speaker, Gregg delivers dynamic and interactive keynotes and educational programs to associations, conferences, and corporate and university environments. Participants consistently rate Gregg among the very best of speakers.


To learn more about Gregg's speaking programs, visit www.gregglederman.com.

Most Helpful Customer Reviews

4 of 4 people found the following review helpful

5.0 out of 5 stars Clarity and common sense.... July 26, 2007

By Lara B.

Format:Paperback

I am an attorney in practice since 1994. To say that I have been less than impressed over the years with any sort of MBA/"corporate speak" would be a grave understatement. I did (and still do) find much of it to be unintelligible talk for the sake of talking. And that's saying something coming from a litigator. Certainly, the concept of "branding" was not familiar to me, nor has it been necessary to my practice (government, large firm) over the years. However, I am now, gladly, in a small firm in private practice. Desiring to build my business and "stand out" among the many lawyers out there, I came upon the book "Achieve Brand Integrity". At first skeptical, my doubt was instantly assuaged in the first several pages. This book is less "corporate-speak" and more "common-speak". It breaks down the process of branding into 10 understandable, sensible truths. It targets the leaders of an organization and impresses upon them the importance of: setting the example; really looking within and examining the entities' core beliefs; being willing to accept that what we all thought was the way to "stand out" was in reality having the opposite effect. But most importantly, this book makes sense. It's well-written, cogently presented, even funny in places. It is readily apparent that this author is passionate about his subject matter. He knows it intimately and shares it brilliantly. If it helped me implement new strategies in the context of a law practice, I can only imagine how it could transform a company, large or small. Fantastic.

4 of 4 people found the following review helpful

5.0 out of 5 stars A Must Read for Business Leaders July 19, 2007

By M. Bord

Format:Paperback

Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits is a must-read for anyone interested in the long-term success of their company. Working as a marketing communications manager for a 100-person service firm, I found myself getting charged up as I flipped through, page by page, the who's, why's & how's of an effective brand strategy. As the author poignantly and oftentimes playfully points out, a brand strategy is useless if it's not implemented. That's why starting with Truth 7, I found myself nodding emphatically with all of his key points. Lederman offers frank but fair assessments of the situation many companies find themselves in. I was particularly impressed by section 7.2 (The Good, the Bad, and the Ugly). His discussion of poor performers and leadership tendencies to ignore them is as candid and refreshing as the advice he offers on how to deal with them.
Best of all is Lederman's entertaining writing style. From section titles (like Truth 9, Most Companies Suck at Capturing Successes and Recognizing People) to lines like, "Honestly, I'm not the guy who spits in the punch bowl at the company party, trying to ruin the fun for everyone else," this book felt less dogmatic and more like good commonsense.
The layout is noteworthy, as well. From the bright section breaks to the supporting illustrations (a favorite: "Consistency is King"), a level of charm and interest was achieved that other similar business books simply don't have.
In conclusion, Achieve Brand Integrity is an important read that will force leaders to rethink not only what's possible for their company, but what's absolutely necessary to ensure long-term success.

3 of 3 people found the following review helpful

5.0 out of 5 stars Incredible book!!! Only wish I had it sooner.. December 7, 2007

By Jeffrey Shaver

Format:Paperback

Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him.

Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I really wish I had this resource to refer to 15 years ago. I make it a common practice to give this book to every new employee that I hire.

3 of 3 people found the following review helpful

4.0 out of 5 stars Strong Concepts December 3, 2007

By M. Cox

Format:Paperback

A book of solid concepts and a useful framework for employing them. Written in a friendly and knowledgable style, it makes you feel like you are sitting in on a graduate seminar. You can feel him talking to you.

That said, there is a bit of redundancy in the chapters (perhaps serving to "review what we discussed last week in class")and a little editing could go a long way to streamlining the prose without losing the message.

Overall, I found the book entertaining and useful, and as a marketing consultant, I can use the framework to deliver better on my company's brand promise as well as help my clients with theirs.

A quick, friendly, and useful read.

3 of 3 people found the following review helpful

5.0 out of 5 stars Must Read for any Business Leaders.... September 12, 2007

By HouseDigital, LLC

Format:Paperback

Very quick read. I appreciated the writing style, and the quick "easy to swallow" outline layout of the book. As a CEO of a Customer Service oriented company, I found the whole concept behind the Brand Experience quite fascinating. Plain and simple...Branding is not just a logo and some marketing materials...it is what your entire company breathes and sleeps, and most importantly how they are perceived by the public. Wonderful book.

3 of 3 people found the following review helpful

5.0 out of 5 stars Lederman unapologetically and some what irreverently gives you the "Ten Truths About Profitable Branding". July 2, 2007

By Christopher Hennelly

Format:Paperback

Gregg Lederman turns upside down the notion that Branding is some buzz word made up by a bunch of Madison Avenue Advertising Executives figuring out how to con the masses into buying more stuff.

In his book, "Achieve Brand Integrity" Lederman unapologetically and some what irreverently gives you the "Ten Truths About Profitable Branding". His style of writing and communication is like the guy is sitting right next to you having a little reality therapy with you. An example of his approach is in Truth # 7 "Employees are NOT Your Greatest Asset" I really chuckled over this because I have been in business for the past 25 years and heard over and over again how my "Employees are my greatest Asset". Lederman makes the point if the employees are doing the wrong thing than it's impossible for them to be my greatest asset. But getting employees to do the right thing means removing the obstacles or barriers that impede them from doing their job and that in turn will make them my greatest asset.

This wonderful book is well laid out and well thought through. Every page contains a reminder of each one of his `Truths About Profitable Branding". Some of the style reminds me of the "Computer For Dummies" series, but alas I actually found these cartoons relevant to the material.

"Achieve Brand Integrity" will awaken the minds of the folks in the boardroom to the employee's who are dropping fries. In Truth # 6 Lederman says "Behaviors and experiences make the invisible visible." Lederman has made the invisible visible. "Achieve Brand Integrity" is a great read and a book that you will turn to long after you read it the first time.