Customer Reviews

Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits

5 star:		(32)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I am an attorney in practice since 1994. To say that I have been less than impressed over the years with any sort of MBA/"corporate speak" would be a grave understatement. I did (and still do) find much of it to be unintelligible talk for the sake of talking. And that's saying something coming from a litigator. Certainly, the concept of "branding" was not familiar to me, nor has it been necessary to my practice (government, large firm) over the years. However, I am now, gladly, in a small firm in private practice. Desiring to build my business and "stand out" among the many lawyers out there, I came upon the book "Achieve Brand Integrity". At first skeptical, my doubt was instantly assuaged in the first several pages. This book is less "corporate-speak" and more "common-speak". It breaks down the process of branding into 10 understandable, sensible truths. It targets the leaders of an organization and impresses upon them the importance of: setting the example; really looking within and examining the entities' core beliefs; being willing to accept that what we all thought was the way to "stand out" was in reality having the opposite effect. But most importantly, this book makes sense. It's well-written, cogently presented, even funny in places. It is readily apparent that this author is passionate about his subject matter. He knows it intimately and shares it brilliantly. If it helped me implement new strategies in the context of a law practice, I can only imagine how it could transform a company, large or small. Fantastic.

Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits is a must-read for anyone interested in the long-term success of their company. Working as a marketing communications manager for a 100-person service firm, I found myself getting charged up as I flipped through, page by page, the who's, why's & how's of an effective brand strategy. As the author poignantly and oftentimes playfully points out, a brand strategy is useless if it's not implemented. That's why starting with Truth 7, I found myself nodding emphatically with all of his key points. Lederman offers frank but fair assessments of the situation many companies find themselves in. I was particularly impressed by section 7.2 (The Good, the Bad, and the Ugly). His discussion of poor performers and leadership tendencies to ignore them is as candid and refreshing as the advice he offers on how to deal with them.
Best of all is Lederman's entertaining writing style. From section titles (like Truth 9, Most Companies Suck at Capturing Successes and Recognizing People) to lines like, "Honestly, I'm not the guy who spits in the punch bowl at the company party, trying to ruin the fun for everyone else," this book felt less dogmatic and more like good commonsense.
The layout is noteworthy, as well. From the bright section breaks to the supporting illustrations (a favorite: "Consistency is King"), a level of charm and interest was achieved that other similar business books simply don't have.
In conclusion, Achieve Brand Integrity is an important read that will force leaders to rethink not only what's possible for their company, but what's absolutely necessary to ensure long-term success.

Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him.

Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I really wish I had this resource to refer to 15 years ago. I make it a common practice to give this book to every new employee that I hire.

Very quick read. I appreciated the writing style, and the quick "easy to swallow" outline layout of the book. As a CEO of a Customer Service oriented company, I found the whole concept behind the Brand Experience quite fascinating. Plain and simple...Branding is not just a logo and some marketing materials...it is what your entire company breathes and sleeps, and most importantly how they are perceived by the public. Wonderful book.

Achieving Brand Integrity and the process it outlines are well worth your time and attention. Gregg Lederman has done his homework and the process he outlines is artful in its ability to take complex and common business problems and provide a common-sense solution. The concept that your brand is controlled by the experiences your customers are having - much more than the marketing messages your customers are seeing - just makes good sense. Additionally, Gregg does a great job of clearly laying out how to take control of these experiences and the specific employee behaviors that are influencing them. This book goes well beyond the theoretical realm of most business books and gives the reader access to specific actions they can take to increase profits, increase employee productivity and increase customer loyalty. Read it.

Gregg Lederman turns upside down the notion that Branding is some buzz word made up by a bunch of Madison Avenue Advertising Executives figuring out how to con the masses into buying more stuff.

In his book, "Achieve Brand Integrity" Lederman unapologetically and some what irreverently gives you the "Ten Truths About Profitable Branding". His style of writing and communication is like the guy is sitting right next to you having a little reality therapy with you. An example of his approach is in Truth # 7 "Employees are NOT Your Greatest Asset" I really chuckled over this because I have been in business for the past 25 years and heard over and over again how my "Employees are my greatest Asset". Lederman makes the point if the employees are doing the wrong thing than it's impossible for them to be my greatest asset. But getting employees to do the right thing means removing the obstacles or barriers that impede them from doing their job and that in turn will make them my greatest asset.

This wonderful book is well laid out and well thought through. Every page contains a reminder of each one of his `Truths About Profitable Branding". Some of the style reminds me of the "Computer For Dummies" series, but alas I actually found these cartoons relevant to the material.

"Achieve Brand Integrity" will awaken the minds of the folks in the boardroom to the employee's who are dropping fries. In Truth # 6 Lederman says "Behaviors and experiences make the invisible visible." Lederman has made the invisible visible. "Achieve Brand Integrity" is a great read and a book that you will turn to long after you read it the first time.

A book of solid concepts and a useful framework for employing them. Written in a friendly and knowledgable style, it makes you feel like you are sitting in on a graduate seminar. You can feel him talking to you.

That said, there is a bit of redundancy in the chapters (perhaps serving to "review what we discussed last week in class")and a little editing could go a long way to streamlining the prose without losing the message.

Overall, I found the book entertaining and useful, and as a marketing consultant, I can use the framework to deliver better on my company's brand promise as well as help my clients with theirs.

A quick, friendly, and useful read.

The Achieve Brand Integrity book is an amazing process and is presented in an in your face style that you cannot ignore. Gregg outlines in a clear manner the ten truths that you must follow to build a successful brand. These truths at worst make you think and will most likely make you reconsider how you are approaching branding, culture building and the definition of a successful business. If you combine this book with Verne Harnish's book: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm you have two of the most powerful books on building a successful business. Take the Values part of Rockefeller habits and integrate the ideas of concepts and definition of beliefs and behaviors from this book and you have an incredible combination.

Branding your business has never made so much sense as it does in "Achieve Brand Integrity." With 10 clearly defined Truths, Gregg Lederman paints a vivid picture as to how businesses should grow their brand and promote business excellence by enhancing employee performance. He also packs many great examples that truly complement the main idea of his book.

It is written with a unique writing style--it's almost like the author is standing in the room describing the process! It's a welcome change compared to most business books which drone on and leave you feeling like you just did homework.

The website downloads also provide great supplementary tools that are must reads if you plan on getting the full experience.

In just a short lazy Sunday afternoon, you will be excited and encouraged to change the way you run your business. This is a must read for any business leader wanting to enhance their business.

Having had the pleasure of working with Gregg when his Company, Brand Integrity was in the infancy stages, reading his book was like meeting "His Baby" all grown up.

It is a must read for Business Leaders who want to take their Company beyond the ordinary to the level of true greatness other companies only think they have achieved.