Achieving Excellence in Fund Raising (Jossey-Bass Nonprofit Sector) [Hardcover]

Henry A. Rosso (Author)

Book Description

Publication Date: November 15, 1991 | ISBN-10: 1555423876 | ISBN-13: 978-1555423872 | Edition: 1st

Rosso's essential guide for every successful fund raiser--covering the key elements of fund raising and explaining the profession's major principles, concepts, and techniques.

Editorial Reviews

From the Inside Flap

A comprehensive, authoritative volume written by and under the direction of Hank Rosso, one of America's most distinguished fund raising professionals, this book provides a detailed guide to successful fund raising, explaining the professions major principles, concepts, and techniques. The authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. Achieving Excellence in Fundraising provides a conceptual foundation for the fund raising profession, , thoroughly examining its principles, strategies, and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities. In twenty-three original chapters, fund raising professionals and faculty of the Fund Raising School bring to life the principles and techniques of the fund raising profession. Resources including gift range charts, special solicitation tips and readiness tests will help the student of fund raising convert abstract concepts into workable tools for effective find raising.

From the Back Cover

This book is a guide to the key elements of successful fund raising, explaining the profession's major principles, concepts, and techniques.

See all Editorial Reviews

Product Details

• Hardcover: 352 pages
• Publisher: Jossey-Bass; 1st edition (November 15, 1991)
• Language: English
• ISBN-10: 1555423876
• ISBN-13: 978-1555423872
• Product Dimensions: 10.1 x 6.9 x 1 inches
• Shipping Weight: 1.8 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #790,156 in Books (See Top 100 in Books)
  • #76 in Books > Business & Investing > Small Business & Entrepreneurship > Raising Capital

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Customer Reviews

Most Helpful Customer Reviews

23 of 24 people found the following review helpful:

4.0 out of 5 stars Very good. Inspiring and practical guide for set up., May 25, 1999

By A Customer

This review is from: Achieving Excellence in Fund Raising (Jossey-Bass Nonprofit Sector) (Hardcover)

Rosso and Associates have created a book to inspire those who find themselves in a relatively undefined fundraising position. The book provides a conceptual framework from which to view fundraising as, aside from the mission, the most vital aspect of a not-for-profit organisation. You can approach this book from an absolute beginner level or from an experienced fundraising background looking for a little inspiration and back-up. The book is, understandably, quite grounded in American law and culture so its direct application to other countries is limited.

16 of 21 people found the following review helpful:

5.0 out of 5 stars A must read for everyone involved in fund raising, September 24, 1999

By A Customer

This review is from: Achieving Excellence in Fund Raising (Jossey-Bass Nonprofit Sector) (Hardcover)

The late Henry Rosso, one of fund raising's all time great teachers and practitioners, gets to the heart and soul of fund raising as he clearly presents the basic techniques. His love for philanthropy and his respect and admiration for donors is infectious.