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Achieving Excellence in Stakeholder Management [Hardcover]

Joachim Scharioth (Editor), Margit Huber (Editor)


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Book Description

April 10, 2003
The term ‘stakeholder management’ describes the policy towards all interest groups that have a stake in a company. Here, companies using a Stakeholder Management tool give their first-hand account of how this tool enables them to successfully measure, monitor and manage their stakeholders' performance. The experience of these companies highlights how across different sectors and countries strong customer relationships, committed employees and successful relationships with suppliers can be created to stay at the forefront of today’s global economy. Company contributions are complemented by expert articles about current business topics such as Performance Measurement, Balanced Scorecard and Data Mining methodologies.

Product Details

  • Hardcover: 172 pages
  • Publisher: Springer; 1 edition (April 10, 2003)
  • Language: English
  • ISBN-10: 3540002553
  • ISBN-13: 978-3540002550
  • Product Dimensions: 9.5 x 6.4 x 0.6 inches
  • Shipping Weight: 12.8 ounces
  • Amazon Best Sellers Rank: #3,379,654 in Books (See Top 100 in Books)

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Inside This Book (learn more)
First Sentence:
Anyone who works in the Italian market of car-related products and services cannot fail to have noticed that, alongside the evolution in the forms of competition, deep changes have been taking place for some years in the marketing and selling strategies of the more dynamic operators. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
quality management procedure, branch survey, quality assessment system, test purchases, item bundle, specialist retailers, mystery shopping, auditing firms, hidden opportunities, link variables, leaving customers, market resistance, soft facts, stated importance
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Data Matching, Vaillant Excellence, Poulenc Agro, Knowledge Discovery, Potential Savers, Hamburger Sparkasse
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