Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.
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Editorial Reviews
Review
Russell R. Coyner Executive Director, BIFMA International Having used Planned Innovation in a variety of businesses of all different sizes, and under several conditions, I find it applies and is successful wherever there is a serious management commitment. The results are dramatic. -- Review
About the Author
Frank R. Bacon, Jr., is a professor of marketing at Michigan State University. The originator of the Planned Innovation process, he has assisted many foreign and domestic companies in the development of market-oriented plans and new products for commercial, industrial, military, and aerospace markets. He lives in East Lansing, Michigan.
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20 of 24 people found the following review helpful:
4.0 out of 5 stars
A practical set of rules for a new project manager,
By
This review is from: Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services (Hardcover)
This is a book that I wish I had 10 years ago when I was starting out managing major business development projects - the checklist model is sound and works to cut away risks.It has an engineering bias but can be refocused to business development - but this requires some existing experience of project management to secure the maximum benefit. If there is a negative, the book is a little thin - both in size and in business examples. It is worth a place in a serious project manager type of business role.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
The message of this book is simple: High rates of success in new product innovation are possible for any firm, of any size, in any country in the world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
opportunity selection criteria, nonphysical functional, successful new product innovation, competitive opening, scientific reasoning process, multifunctional involvement, initial assessment phase, new product development activities, unmet market need, opportunity analyst, emotive value, new product development activity, confirmation phase, new product activities, new product opportunities, quantitative confirmation, sales orientation, new product opportunity, external trends, general capabilities, requirements phase, gymnastics equipment, new product development process, production orientation, opportunity analysis Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lear Siegler, Donnelly Corporation, Levi Strauss, The Dow Chemical Company, Denver Product New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
The message of this book is simple: High rates of success in new product innovation are possible for any firm, of any size, in any country in the world. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
opportunity selection criteria, nonphysical functional, successful new product innovation, competitive opening, scientific reasoning process, multifunctional involvement, initial assessment phase, new product development activities, unmet market need, opportunity analyst, emotive value, new product development activity, confirmation phase, new product activities, new product opportunities, quantitative confirmation, sales orientation, new product opportunity, external trends, general capabilities, requirements phase, gymnastics equipment, new product development process, production orientation, opportunity analysis Key Phrases - Capitalized Phrases (CAPs): (learn more)
Lear Siegler, Donnelly Corporation, Levi Strauss, The Dow Chemical Company, Denver Product New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 7
books:
See all 7 books this book cites
2
books
cite this book:
- Planned Innovation by Frank R., Jr. Bacon on 4 pages
- Foresight and Understanding: An Inquiry into the Aims of Science by Stephen Edelston Toulmin in Back Matter
- Basic Marketing (The Irwin series in marketing) by E. Jerome McCarthy in Back Matter
- Basic Marketing by William D. Perreault in Back Matter
- North America (Countries: Faces and Places) by Bob Temple on page 2
See all 7 books this book cites
- The Consultant's Scorecard: Tracking Results and Bottom-Line Impact of Consulting Projects by Jack Phillips on page 229
- Business Policy and Strategy: An Action Guide, Sixth Edition by WIlliam H. Tomlinson on page 128
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