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Achieving Success Through Social Capital: Tapping the Hidden Resources in Your Personal and Business Networks (J-B-UMBS Series) [Kindle Edition]

Wayne E. Baker
3.7 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

A Book in the University of Michigan Business School Series You can build it. You can use it. You'll prosper if you do. Discover a step-by-step program for tapping the hidden resources in your business, professional, and personal networks: your social capital. Here, an expert on building connections shows how building rich social capital produces higher pay, faster promotions, better jobs, breakthrough ideas, new business opportunities, and profitable companies.You'll learn how to develop your own social capital and use it to attain your personal and professional goals and, in the process, enhance your own health and emotional well-being.

Product Details

  • File Size: 2753 KB
  • Print Length: 256 pages
  • Publisher: Jossey-Bass; 1 edition (December 10, 2007)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #180,425 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.7 out of 5 stars
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26 of 28 people found the following review helpful
5.0 out of 5 stars "Potential" Means "You Ain't Done It Yet" September 12, 2000
This volume is one in the University of Michigan Business School Management Series. As Baker explains in the Executive Summary, "This book guides you through the process of evaluating, building, and using social capital." With precision and eloquence, Baker focuses on HOW to take full advantage of what he calls "hidden resources" in both personal and business networks. For example, in ideas, leads, business opportunities, financial capital, power and influence, emotional support, even goodwill, trust, and cooperation. Social capital consists of who you know, who knows you, and shared opportunities for you and them to derive mutual benefit. "The goal of building social capital as an organizational competence is the same as building it as an individual competence -- to increase the ability to achieve goals, fulfill missions, and make positive contributions to the world." Throughout the book's five chapters, Baker answers questions such as these:
* What is social capital?
* Why can it be so important to you?
* How to measure and evaluate your social capital?
* What are the most effective strategies for building entrepreneurial networks? (Baker suggests 30.)
* How to derive greatest benefit from your own social capital?
* How to build social capital as a competence within your organization?
If you seek answers to questions such as these, this book is "must reading."
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20 of 25 people found the following review helpful
5.0 out of 5 stars Finding out what we don't know, we don't know. August 12, 2000
Format:Hardcover|Verified Purchase
For over fifty years, I have tied my shoes the same way. Then last month while getting a shoeshine, the shoeshiner told me that I didn't have to double them in order to keep my shoelaces tied. He told me that if I tied my laces by looping the lace under, rather than over the loop, I would tie a "square knot" that would hold. Every sailor knows how to tie a square knot but it took fifty years for this knowledge to get to me.
Just like tying your shoes correctly, there are many principles in life that we don't know, we don't know. For example, we have all heard the sayings, "It's not what you know but who you know that achieves success" and "Do unto others as you would have them do unto you" but most of us still believe in the myth of individualism. We embrace this myth and go about our lives believing that it is solely up to us to achieve success---without depending on the help of others to get what we want. Yet, as hard as we try, we can't seem to get it done alone.
This new book explains that it's not just what you know (but that plus who you know) that determines your success in life. The book proves that the myth of individualism keeps us from using our personal and business networks to gain the resources we need to excel in life.
Through reading Dr. Baker's new book (based upon principles like the "small-world principle" and the "law of reciprocity"), I found out about things I didn't know existed and how to use them to improve my life. This new book could be as important to my personal development as the social and time management principles I learned about when reading Dr. Stephen Covey's "Seven Habits of Highly Effective People" several years ago.
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8 of 10 people found the following review helpful
1.0 out of 5 stars OK...But...A ***LOT*** of FLUFF! August 7, 2006
Not a bad book. It had some interesting the title suggests... A LOT OF FLUFF!!!

It's not bad for the price (I URGE you to get a cheap USED copy)... but the same author has a MUCH stronger book called "Networking Smart". Very Good!

I gave this one star for the content... what was there, anyway.
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3 of 4 people found the following review helpful
5.0 out of 5 stars The real scoop on "networking" March 14, 2004
Format:Hardcover|Verified Purchase
There are numerous books on "networking," with titles like "how to work a room." The theme is to get lots of names of people that you can call when you want to sell them something.
Wayne Baker is a respected researcher of social networks. This book gives a step-by-step method of analyzing one's own social networks and through them, learning more about oneself. These social networks are not groups of people that you socialize with, but rather the core people that make up your life, your family, your co-workers and others.
Having diverse social networks is a good indicator of many metrics of success and happiness. People with diverse social networks make more money, get promoted faster, ... they even get fewer colds. But how diverse is your social network? How can you improve it? This book shows how to figure it out and teaches about social networks while doing it.
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Format:Paperback|Verified Purchase
Love this book. Was used as my textbook for a Social Capital class in graduate school. Really practical info in an easy-to-follow format. Perfect for anyone who wants to systematically assess and strengthen their networks. Also provides great background on the benefits of improving social capital.
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More About the Author

Dr. Wayne Baker is Chair of the Management & Organizations area at the University of Michigan Ross School Of Business, Robert P. Thome Professor of Business Administration, and Professor of Management & Organizations. He is also Professor of Sociology at the University of Michigan and Faculty Associate at the Institute for Social Research. Dr. Baker has published over sixty academic articles and five books, including America's Crisis of Values: Reality and Perception (Princeton University Press). He blogs five days a week at, an online experiment in civil dialog. Prior to joining the Michigan faculty, he was on the faculty at the University of Chicago business school. He earned his Ph.D. in sociology from Northwestern University and was a post-doctoral research fellow at Harvard University. Dr. Baker resides in Ann Arbor, Michigan.

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