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Act Now, Apologize Later [Hardcover]

Adam Werbach (Author)
3.3 out of 5 stars  See all reviews (18 customer reviews)


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Book Description

October 29, 1997
Adam Werbach is the youngest and most visible general in the battle for America's environment. His youthful energy and boundless enthusiasm have mobilized the slumbering Sierra Club, fired the imaginations of the media and fueled a grassroots environmental movement among Gen Xers that most people would have thought impossible.

He began his activist career 15 years ago, when he organized a petition drive at school that called for the dismissal of then Secretary of the Interior James Watt. He was only eight years old. At 13, he founded the Sierra Student Coalition, a student-run adjunct to the Sierra Club that now boasts 30,000 members. Today, he is the youngest president the Sierra Club has ever had.

Act First, Apologize Later  shares Werbach's thoughts on a wide array of subjects in such chapters as Ferns and Cougars: Why We Need Nature; The California Desert Protection Act: The Anatomy of a Victory; Eco-Thugs: Profiles of Members of Congress Who Are in the Pockets of Polluters; and Solutions: Beyond "Band-Aid" Environmentalism. Written with the passion and zeal that has already inspired hundreds of thousands of people, it is an important call to arms in a war America must not lose.


Editorial Reviews

From Library Journal

How many trees died to produce this shallow, disappointing book by the youngest president of the Sierra Club? Somehow, one had expected something more insightful and inspiring from the dynamic 24-year-old Werbach, who revitalized an aging, moribund environmental organization by attracting younger members and media attention. Instead, he has compiled a disorganized mishmash of badly written (and edited) MTV soundbites and Generation X platitudes on the importance of protecting the environment and the evils of Newt Gingrich. While Werbach tries to inspire readers to get involved by citing the actions of individuals who have made a difference, he also uses as examples such "celebrities" as Steven Seagal and Woody Harrelson. One hopes that the bright and talented Werbach eventually acquires the maturity and wisdom of Sierra Club founder John Muir. This book might appeal to high school and college students, but older readers will pass.
-?Wilda Williams, "Library Journal"
Copyright 1997 Reed Business Information, Inc.

Review

"Adam Werbach is proving [that]... Young people do care, they are involved, and they are already making a difference." -- Vice President Al Gore

"His clarion call is bound to recruit a new generation of activists to fight the good fight..." -- Publishers Weekly

Product Details

  • Hardcover: 320 pages
  • Publisher: HarperCollins; 1st edition (October 29, 1997)
  • Language: English
  • ISBN-10: 0060175508
  • ISBN-13: 978-0060175504
  • Product Dimensions: 8.2 x 5.8 x 1.3 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #443,752 in Books (See Top 100 in Books)

More About the Author

Adam Werbach, Global CEO, Saatchi & Saatchi S



Adam Werbach is the author of Strategy for Sustainability, published by Harvard Business Press. Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, Werbach was elected the youngest-ever President of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world's largest sustainability agency, Saatchi & Saatchi S.

As Global CEO of Saatchi & Saatchi S, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Walmart to engage the company's 1.9 million Associates in its sustainability effort, creating the Personal Sustainability Project ("PSP").

Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR, and CNN, and shows ranging from the The O'Reilly Factor to Charlie Rose. He lives in San Francisco's Bernal Heights with his wife Lyn and children Mila, Pearl and Simon.



 

Customer Reviews

18 Reviews
5 star:
 (7)
4 star:
 (2)
3 star:
 (2)
2 star:
 (3)
1 star:
 (4)
 
 
 
 
 
Average Customer Review
3.3 out of 5 stars (18 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful:
4.0 out of 5 stars Interesting, February 19, 1998
By 
Frank (Stockton CA) - See all my reviews
This review is from: Act Now, Apologize Later (Hardcover)
This is an autobio and discussion of the environmental movement and activism by the 24-year-old president of the Sierra Club. Toward the end of the book he includes a meeting he had with a British Columbian Native American group, who criticize the environmental groups out to "save" their forests. The local people say, "It is our turn for environmental development.... You take food from our children's mouths. You're trying to stop us from improving our condition. You are no different from those who tried to kill us with their guns."
Werbach mentions, "I learned an important lesson on the trip. Environmentalists, in a rush to save the natural world, often forget to consider the implications of their actions. Our dedication leads to a self-righteousness that bowls over friends as well as enemies."
Yet his book title, and apparently his philosophy, remains, Act Now, Apologize Later.
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5 of 6 people found the following review helpful:
1.0 out of 5 stars If I could give this book zero stars, I would., January 12, 2002
By A Customer
Besides lacking substance, the book was poorly written. Apparently the author feels that in order to reach young people, he has to write like one. Someone with an Ivy League education should write at a level higher than that of a high school student. He also writes about people who save the world while he himself does nothing. It seems that people do it for him and he takes credit for by writing a book or by signing checks (as Sierra Club president). The book should be titled: "While I sit back watching...".
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5 of 6 people found the following review helpful:
1.0 out of 5 stars Act Now, Think Never, December 15, 2001
By 
Tracy Fitzgerald (Pine Level, NC United States) - See all my reviews
This review is from: Act Now, Apologize Later (Hardcover)
Here is a book that, while explicitly asking readers to think for themselves, implicitly tells them not to think at all, but simply to act.
This review will not complain about Mr Werbach's failing to provide a blueprint for action (as the other one-star reviews do), but will demonstrate the true nature of his musings. Incidentally, the man has no intention of apologizing for anything, as his title suggests...
Since every page of this book is replete with the shallow observations of a man who absolutely refuses to think, I hardly know where to begin. He confesses his profound ignorance of the world on the very first page of the introduction. "Oscar the Grouch, a smelly green whiner who lives in a garbage can has been the star of sesame street for years. Yogi Bear, the smiling optimist who believes there's a picnic basket around every corner, was cancelled. It's not cool to be positive."
Mr Werbach, Yogi Bear started in 1958 (long before Oscar was conceived) and went on to outlive the man who was his voice (Haws Butler). It was not CANCELLED as you were so keen to put it; Hanna Barbera retired him in 1988, and the Cartoon Network still runs him daily. The only reason Oscar has a job can be summed up in 6 words: The National Endowment for the Arts. Lets see how long he would last if Sesame Street had to live by the same rules as Hanna Barbera. It is cool to be positive. It's even cooler to be commercially cool. Yogi paid his own way.
Page 25 reveals the nature of Mr Werbach's epistemology through his recount of boyish mischief:
"Kevin believed experiences were the most effective way to offer lessons. He once convinced a student to touch his nose to an electric fence to see if it would sting. It did. Kevin had told the student, 'It's an electric fence, but if you touch it with your nose, you won't get shocked.' The boy hesitated, his common sense telling him the teacher couldn't be right. He protested, 'The fence is gonna shock me no matter what part of my body touches it.' Testing the mettle of the student, Kevin repeated, "You can touch an electric fence with your nose and you won't be shocked.' The student cautiously touched his nose to the fence and was rewarded with a shock. It sounds deviant, but Kevin wanted the student to use his mind, not blindly follow the words of someone claiming to know the answers."
Now. The only thing more deviant than tricking a child into hurting himself is telling him afterward that he was using his own mind in doing so and not blindly following someones words. I seriously doubt that, if Mr Werbach were sitting on a jury that was to judge a woman who had talked her school-aged son into putting his hand on a red-hot burner as a method of discovering the truth for himself, would vote her innocent of child abuse. The circumstances are different only in degree. The message is the same.
I'll bet Mr Werbach blindly follows the global warming theorists without having done the first bit of empirical research on his own. I guess he's afraid of being shocked.
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