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Act Now!: How I Turn Ideas into Million-Dollar Products Paperback – August 3, 2009


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Product Details

  • Paperback: 276 pages
  • Publisher: HCI; 1 edition (August 3, 2009)
  • Language: English
  • ISBN-10: 0757307566
  • ISBN-13: 978-0757307560
  • Product Dimensions: 5.5 x 0.7 x 8.5 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #349,973 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Kevin Harrington, CEO of TVGoods.com LLC, and cofounder of OmniReliant Holdings, Inc., is widely acknowledged as the pioneer and principal architect of the "infomercial" industry. This year, 2009, marks the twenty-fifth anniversary of Harrington's production of the industry's first infomercial, with more than 500 product launches resulting in sales of over $4 billion worldwide; twenty of these products reached individual sales of over $100 million, creating dozens of millionaires. In 1991, Harrington's first company, Quantum International, which began in the mid-1980s, merged with National Media and grew into a multinational corporation with $500 million in annual sales and distribution in more than 100 countries. 

Additional entrepreneurial startups included ventures with HSN, Inc. (HSN Direct) and Reliant International; the latter was sold to the Koo banking family of Taiwan in 2006. That same year, Harrington cofounded TVGoods.com and Omni Reliant Holdings, Inc., raising over $17 million in equity investment capital from a New York hedge fund. The firm recently purchased the controlling stake in Tampa Bay's premiere production facility, OmniComm Studios, which houses a 33,000 square foot state-of-the-art film studio and Harrington's offices on 5.4 acres in Clearwater, Florida.

In addition, Harrington's philanthropy has established two important global networking associations; the Entrepreneur's Organization (E.O.) and the Electronic Retailing Association (ERA).  To learn more about Kevin, visit him at www.KevinHarrington.TV.

 



William L. Simon has been a professional writer for the past thirty years. His dozens of books include three bestsellers and translations into some twenty foreign editions. Simon's personal visibility has been enhanced by high-profile writing assignments such as the award-winning television documentary Setting Sail with Walter Cronkite, which Bill wrote and produced, the TBS "Smithsonian World" one-hour episode, From Information to Wisdom, and Block by Block, narrated by James Earl Jones. He has also written articles for various newspapers including cover stories for The Washington Post and USA Today. Simon's writing has won many national and international awards.

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Customer Reviews

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Kim Lantz on June 13, 2011
Format: Paperback
I just finished this book and really liked it. I had never heard of Kevin until about a year ago, but liked him on Shark Tank, so I got the book to see what he had to say. There is a lot more to him than what you see on Shark Tank and I was amazed. The stories behind how so many of the informercials you have seen over the years are in this book as well as information for those who would like to have a product sold by infomercials.

This is a great mindset book that shows the successful attitude that really helps to propel a business forward. Kevin has succeeded, been on the verge of failure, and succeeded again A FEW TIMES! That is a characteristic that I feel will help other entrepreneurs, like myself.

If you are into marketing or business for yourself, this is a good book to read.
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1 of 1 people found the following review helpful By William B. on August 29, 2013
Format: Paperback Verified Purchase
Act now is one the best books I've ever read for several reasons, its Kevin's real life experience, its honest because it explains unbelievable successes, and failures and throughout the failures Kevin never quit, he kept the glass half full and because of his successes he always had a vision and a strategic plan to always end up on top of the world. Kevin Harrington is webster definition of a true entrepreneur!
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1 of 1 people found the following review helpful By COMom on June 19, 2012
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This book is mainly the author patting himself on the back constantly for his many achievements. I found it very boring, very little useful information, and a lot of hot air. Not worth the read.
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By Duane Harris on September 8, 2009
Format: Paperback Verified Purchase
I thought this book was direct to the point and it really help explain the informerical madness of the early 90's and how Kevin harness an untapped market and took it to the next level. He comes off as a low spoken investor on the hit show Shark Tank but he really is an expert when it comes to promoting your ideas/products and converting it into obscene amount of $$$$

This book was good but it felt rushed at some time and other part it feel lacking.

I wish he have add another part on how to get a product to sell on tv. But I see you're going to have to break it down yourself.
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Format: Paperback
It's fascinating to see how people achieve their goals, and from their experiences learn what you can to fulfill your own. The book is easy to read and almost as fast paced as Mr. Harrington. It teaches a good lesson on never giving up, having clear goals, and seeing beyond what everyone else is doing while being true to yourself and your happiness.
If you're an inventor he's still in the business of investing in companies and also marketing products. If you're a fan of Shark Tank you'll get a good background story.
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Written by 'the Informercial King; Kevin Harrington, this book is fascinating if you're into infomercials, and or entrepreneurship involving direct response and media. The book is about 2/3 great with biographical info, historical info, and operational info, and tells a great story. The only reason it wasn't 5 stars was due to it being a bit (only slightly a bit) repetitive and mainly because it was too slow thru about a third of the book, compared to the awesomeness of the rest. I'd absolutely recommend this IF you're interested in direct-response media, infomercials, etc...it's a must-read due to its historical, ground-breaking significance. Kevin is/was a pioneer (if not THE Pioneer) in the industry.
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