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Acting Out: Your Personal Coach to a Money-Making Career in Television Commercials

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Industry Insight - "Acting Out"
By Holdon Log, LLC

If you are looking to work as a successful actor in commercials, or perhaps you already are and are in need of a brush up, we'd like to point you in the direction of Acting Out written by Stuart Stone, CCDA (Commercial Casting Directors Association) and Clio Award winner and Dennis Bailey.

If you haven't had the pleasure of meeting Stuart at an audition or in a class, reading the book he co-authored, Acting Out, will offer you guidance and give you insight on what is expected before, during and after a successful audition. More importantly, as mentioned on Stuart's Web site (www.CommercialActing.Info) is how to "turn callbacks into bookings."

Several of us at Holdon Log (from all different backgrounds and at various stages in our commercial acting pursuits) recently read Acting Out and we agree that more Industry mysteries had been revealed, explained better and reinforced while turning the pages of this easy-to-read guide book complete with cleverly depicted moments that happen in real commercial casting sessions.

SOME HIGHLIGHTS

Before Meeting A Prospective Commercial Agent:

"When you get an appointment with an agent you should call and confirm the night before, for a morning appointment, and the morning of, for an afternoon appointment. This effort will show them you are responsible. Many actors forget the business part of the equation; your professionalism will set you apart from the actor wannabees. Dress like you would on a general commercial call-with a leaning towards upscale casual. Avoid perfumes or colognes. Bring an up-to-date picture and resume with you. If you have a demo reel of your commercials, bring that as well. Arrive twenty minutes early to secure a parking space and find the office. Do not be late. And call if you have any problem keeping your appointment. The agent is taking time from his or her busy schedule to meet with you. DO NOT keep them waiting."




While Preparing For Your Photo Shoot & What To Look For While Selecting Your Headshots:

"The most important thing to remember is this: You want your picture to look like you do when you walk into any given audition. We can't stress that enough, so we're going to repeat it. You want your picture to look like you do when you walk into any given audition at any time. Not how you'd like to look after a visit to the plastic surgeon, not how your mother tells you how you look when she pinches your cheek, but how you really look."


During The Commercial Audition:

"It is imperative that you establish a beginning, middle and an end to your actions. This is a hard and fast rule in approaching any type of audition. You are, in a sense, performing a complete, short scene for the camera."



"While working, whether alone or with a partner, do not memorize the lines. Fully familiarize yourself, stick an operative phrase or two in your head, but do not commit the pages to memory. Unlike a theatrical audition where you have leeway to rehearse and memorize, the time you have with commercial copy is minimal. Most actors try to impress the casting director by having the dialogue memorized but they end up trying to remember the copy and are not able to act at all. They end up leaving the acting out, which is 50% of the work. Once in the audition room there will be a cue card with the copy clearly printed in bold magic marker situated on and easel next to the camera. Use it. If you memorize the copy, it's almost impossible to use the cue cards to help you out if you forget memorized lines. Instead, develop the skill of cue card reading."


During The Callback:

"No matter how many people are crowded into the room, focus your attention on the director. He or she is in charge this time around."

"It is generally important to wear the same clothes and hairstyle you did on the original call. (Click Here To View An ActorTrack Software Tip) "



When You've Worked The Job You've Booked...Before You Go:

"Then before you climb into your car, circle the set and thank everyone. Everyone. Not only is it just good manners-personal and professional-it is good business. Human nature being what it is, people like to work with actors they know are talented and personable...Kindness and integrity-as well as talent-are remembered."

[...]

This is a must read for anyone trying to break in. Stuart has had years of experience and it shows. With starting out as an actor and now in charge of casting, he knows the ins and outs. Definitely recommend!

This book is short and to the point. Sometimes when people write these kind of books, they elabroate forever. Not this one. There's not a lot of wordy explanations. I appreciate that. Info very precise with good advice and techniques pertaining specifically to commercials. Stone not only deals with the audition process, he helps you avoid making mistakes and falling for scams as well as showing how to market yourself.
I have not seen a more detailed or informative book on the subject.

I am a working actor in hollywood, but the insight and information I got from this book was amazing. He really knows what he is talking about and provides one of the best resorces for actors trying to book commercials. I am not able to take his acting class, but I would imagine this is the next best thing and gave me what I needed from a book on acting.

Stuart Stone is by far the foremost authority on all things commercial. From all vantage points, this man sees it all. This book is essential for any new actor. It should be prescribed to anyone thinking of playing the commercial game.

Stuart Stone and Dennis Bailey have it down! I use "ACTING OUT" as a handbook for reminders right before auditioning. It keeps the callbacks and bookings coming.

When a few friends and I decided to explore commercial acting, we needed a roadmap. This book is it! There are a lot of acting books out there, but Stuart's stands out by explaining the process of breaking into commercials from the ground up without talking down to his reader. Concise, highly readable, and, most importantly, backed by Stuart's knowledge as both a working actor and casting director, this book teaches you how to be a professional and hit the ground running in a very competitive business.

Stuart Stone and Dennis Bailey have written a frank and sometimes humorous "how to" on a subject that is so often ignored by young and old alike in the arts: unless you pay attention to the business of your craft, it will always be your expensive hobby. It was obviously written by people who know and care.

I am an acting coach in Los Angeles and I insist all of my students interested in developing commercial careers read this book. It is the first step to take and all of the information is right here. It is written in an easy to understand manner. I believe actors in all parts of the country will find this book a help in getting a commercial career underway in their local markets. Yeah, and thank you Stuart for this inside information from a working, successful casting director. You take the mystery out of developing and making money in a commercial career!

I read Stuart's book and became so motivated to get out and start making things happen for myself with reagards to my acting career. He give excellant advice on what to do and how to do it. Anyone reading this book, will not want to put it down. It truly is the best book ever!