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Acting in Television Commercials for Fun and Profit [Paperback]

Squire Fridell (Author)
4.7 out of 5 stars  See all reviews (6 customer reviews)


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Paperback, March 11, 1987 --  
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Acting in Television Commercials for Fun and Profit, 4th Edition: Fully Updated 4th Edition Acting in Television Commercials for Fun and Profit, 4th Edition: Fully Updated 4th Edition
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Book Description

March 11, 1987
Actors earn more money performing in television commercials than in stage productions and feature films combined.

"Squire Fridell's book is a witty and complete guide. It should be on every actor's shelf right next to Stanislavsky.
--Richard Schickel, film critic, Time magazine

"Acting in Television Commercials is a great way to break into the business, and Squire Fridell's book is fun and informative . . . a must for any aspiring actor."
--Carol Burnett

Acting in television commercials is fun, challenging, and often very lucrative. Squire Fridell offers tips and advice that will give you the edge necessary to break in and keep on working:
How to get started with a winning résumé, a dynamic headshot, and a terrific agent
New audition strategies and performance techniques
Learn to manage "downtime  and build your career even while  you're not working
Practice acting with scripts from real television commercials!


Squire Fridell has appeared in some living room, somewhere in America, selling something to someone on the average of once a day for more than twenty years. His 1,700 television commercials included fifteen years as the Toyota spokesman and six years as television's Ronald McDonald. He has been featured in Newsweek and has been on the cover of TV Guide. In addition to his television, film, and stage credits, he has a master's degree in acting/directing.
--This text refers to an out of print or unavailable edition of this title.

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Editorial Reviews

From the Inside Flap

Actors earn more money performing in television commercials than in stage productions and feature films combined.

"Squire Fridell's book is a witty and complete guide. It should be on every actor's shelf right next to Stanislavsky.
--Richard Schickel, film critic, Time magazine

"Acting in Television Commercials is a great way to break into the business, and Squire Fridell's book is fun and informative . . . a must for any aspiring actor."
--Carol Burnett

Acting in television commercials is fun, challenging, and often very lucrative. Squire Fridell offers tips and advice that will give you the edge necessary to break in and keep on working:
How to get started with a winning résumé, a dynamic headshot, and a terrific agent
New audition strategies and performance techniques
Learn to manage "downtime  and build your career even while  you're not working
Practice acting with scripts from real television commercials!


Squire Fridell has appeared in some living room, somewhere in America, selling something to someone on the average of once a day for more than twenty years. His 1,700 television commercials included fifteen years as the Toyota spokesman and six years as television's Ronald McDonald. He has been featured in Newsweek and has been on the cover of TV Guide. In addition to his television, film, and stage credits, he has a master's degree in acting/directing. --This text refers to an out of print or unavailable edition of this title.

About the Author

Barry Geller is an illustrator and graphic designer who works in animation, advertising, and publishing. He owns and operates Geller Graphics, a design and illustration studio in Santa Cruz, California. --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 213 pages
  • Publisher: Three Rivers Press; Revised edition (March 11, 1987)
  • Language: English
  • ISBN-10: 0517564246
  • ISBN-13: 978-0517564240
  • Product Dimensions: 9.2 x 7 x 0.9 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #4,640,796 in Books (See Top 100 in Books)

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Customer Reviews

6 Reviews
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4 star:    (0)
3 star:
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Average Customer Review
4.7 out of 5 stars (6 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful:
5.0 out of 5 stars An excellent informative easy-to-read book., June 12, 1998
By A Customer
Being a beginner in the commercial acting business I have found this book so simple to read and understand and useful to anyone starting out in this industry. It is full of step-by-step instructions that if you follow will give you a leg up on your competition.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Friendly, Clear & Direct, May 25, 1999
By A Customer
Some "how to" books can become entangled in all of the intracies of the lesson. Squire has "been there" and "done that" and SUCCEEDED. His advise is clear, direct and practical. This book is a valued treasure in my library of books on how to succeed as an actor. You won't be sorry you boght this one.
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4 of 4 people found the following review helpful:
5.0 out of 5 stars Easy, Understandable, and Helpful, June 5, 1998
By A Customer
This book was clear and full of great information, especially for a beginner. It walks you through the beginnings of something that can be quite frightening.
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Inside This Book (learn more)
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First Sentence:
Every actor in commercials, whether already established or just starting, needs photographs. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
spokesperson copy, vignette commercial, commercial acting classes, wardrobe call, commercial audition, audition room, commercial actor, session fee, doubles copy, commercial copy, casting people, casting agencies, casting director, shooting day
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Los Angeles, New York, American Can Company, Alpine Yogurt, Spencer Tracy, Try Brawny, Brawny Paper Towel, Southern California, United States
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