Performance = Ability x Activation (
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It is the business mantra of the highly competitive, rapidly changing '90s: you must manage yourself more efficiently, proactively and flexibly to achieve corporate success. Edmund J. Freedberg is a performance management consultant and he knows that truly "empowering" people means giving them the training and support they need to effectively self-manage. For a job to be done, the necessary potential and ability must be in place, and that potential has to be converted into performance. The "activation" of that potential is the prime responsibility of the self-manager.
In a clear and practical manner, based on proven strategies, Activation develops the critical performance equation.
