Jan Tschichold (1902-1974) is considered by many to be the most influential typographer of the twentieth century. A leading voice of the modernist movement, Tschichold oversaw the redesign of the Penguin and Pelican paperbacks in the late 1940s and devised for them a standardized set of typographic rules. The classical type designs of his late career qualify him as perhaps the first typographic postmodernist. Active Literature, an in-depth study of Jan Tschichold's modernist period, is based on extensive archival research that uncovered a wealth of new photographs of his design work. Author Christopher Burke presents a full portrait of the designer's career and puts into context Tschichold's own account of his life and work.
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About the Author
Christopher Burke is a type designer, typographer, and the author of Paul Renner: The Art of Typography.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars
in the crucible of modernism,
By £+ (atlanta) - See all my reviews
This review is from: Active Literature: Jan Tschichold and New Typography (Hardcover)
Honestly I did not expect a book about Jan Tschichold to be fascinating--but I was wrong! Burke fills in the details that connect the man, the work, and the history: just how his name change played into his imprisonment as a "cultural bolshevik;" who Tschichold saw as his audience; how his correspondence with exponents of the "new typography" made him influential; how the terms of his residency in Switzerland apparently affected his rhetoric about design; and far more. Full of wisdom for designers today, plus many previously-unseen works by Tschichold and his peers. I have a much better grasp of the whole modern movement, thanks to this readable and insightful history.
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Inside This Book
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First Sentence:
Johannes Tzschichhold was born in Leipzig on 2 April 1902. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
elementare typographie, typographische monatsblätter, swiss typography, new typographers, elemental typography, standardized letterhead, stencil typeface, sanserif type, historical typefaces, classical typography, typographic work, trial casting, modern typography, active literature, text typography, stehen wir heute, stencil letters, gothic typeface, text typeface, typographic design, binding design, new typefaces Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Typography, Letter Tschichold, Typographische Gestaltung, Typographische Mitteilungen, Eine Stunde Druckgestaltung, Gill Sans, Edith Tschichold, Paul Renner, Third Reich, Lund Humphries, Benno Schwabe, Basel Gewerbemuseum, Insel Verlag, First World War, Letter Moholy-Nagy, Kurt Schwitters, Commercial Art, Piet Zwart, Büchergilde Gutenberg, Imre Reiner, Békés Archive, National Socialists, Typografische Entwurfstechnik, Die Form, Joost Schmidt Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Johannes Tzschichhold was born in Leipzig on 2 April 1902. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
elementare typographie, typographische monatsblätter, swiss typography, new typographers, elemental typography, standardized letterhead, stencil typeface, sanserif type, historical typefaces, classical typography, typographic work, trial casting, modern typography, active literature, text typography, stehen wir heute, stencil letters, gothic typeface, text typeface, typographic design, binding design, new typefaces Key Phrases - Capitalized Phrases (CAPs): (learn more)
New Typography, Letter Tschichold, Typographische Gestaltung, Typographische Mitteilungen, Eine Stunde Druckgestaltung, Gill Sans, Edith Tschichold, Paul Renner, Third Reich, Lund Humphries, Benno Schwabe, Basel Gewerbemuseum, Insel Verlag, First World War, Letter Moholy-Nagy, Kurt Schwitters, Commercial Art, Piet Zwart, Büchergilde Gutenberg, Imre Reiner, Békés Archive, National Socialists, Typografische Entwurfstechnik, Die Form, Joost Schmidt Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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