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4.3 out of 5 stars3
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on January 6, 2007
This is one of the best book about ideation on the market. And as an ideation specialist in Switzerland I have a collection with about 100 books on innovation and creativity in three lanquages.

Why give only three stars? Because you can still have over 80% of the same content (both tables of contents are quite identical) for only 4 USD (as per 6th January 2007) if you buy by Amazon the used book "Brain Boosters for Business Advantage" from the same author and edited in 1994.
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on November 8, 2014
Lots of great group activities to motivate and create thinking!
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on January 4, 2015
Great!
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