Sport has long been considered an important factor in the tourism industry. A number of international sport events have borne this out. In addition to these organised mega-events, sport activities are sought by substantial number of international travellers. The World Tourism Organization (UNWTO) and the International Olympic Committee (IOC) prepared this study on the level and characteristics of the sport activities engaged in during holidays abroad. Germany, the Netherlands and France were chosen for this study. These countries ranked among the leaders in terms of international tourism expenditure in 1999. Even though this study does not cover all the major generating markets, we are sure that it gives a clear picture of the importance of sport activities in tourism, and it makes many suggestions. For the purpose of the study, we divided the total trips into Holidays with more or less Sport Activities and Holidays without Sport Activities. Except in the case of French tourists, holidays more or less entailing sport activities account for more than half of the total trips, confirming our belief of the importance of sport. Holidays with sport activities were then divided into Sport-Oriented Holidays in which the sport is the main focus of the trip, and Less Sport-Oriented Holidays in which sport is practised but has less significance. We looked into each category in more detail to find out what types of sport are favoured by holiday makers.This study also deals with many practical aspects, e.g.: length of stay, expenditure, seasonal demand, booking patterns, accommodation, and consumer profiles such as gender, age, social status, and area of residence.
