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Ad Sales: Winning Secrets of the Magazine Pros (Vol. 1) [Hardcover]

Helen Berman (Author)

5.0 out of 5 stars See all reviews (3 customer reviews) |

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Product Details

Hardcover: 448 pages
Publisher: Berman Publishing Company; Volume 1 edition (January 1, 1997)
Language: English
ISBN-10: 0964971615
ISBN-13: 978-0964971615
Product Dimensions: 11.1 x 8.5 x 1.3 inches
Shipping Weight: 3.4 pounds

Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)

Amazon Best Sellers Rank: #723,085 in Books (See Top 100 in Books)

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5.0 out of 5 stars (3 customer reviews)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Informative, enjoyable....makes sales for the beginner accessible, October 24, 2008

P. Bever "Kim Phillips, Brand New Ad Girl!" (Knoxville, TN) - See all my reviews
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This review is from: Ad Sales: Winning Secrets of the Magazine Pros (Vol. 1) (Hardcover)

This book has impressed me since the first sentence. It explains everything in laymen's terms for the beginner (which I am), gives you insight into marketing to provide you with background information from the advertisers' point of view, and breaks everything down so that it's understandable and exciting. I would recommend this book HIGHLY!

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Helan prepares you for WAR when playing with the Big Boys (in this Multi-Billion Dallor Advertising World) & not the lil 'ones, June 15, 2009

KE1 "UNKNOWN" (NEW YORK) - See all my reviews

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This review is from: Ad Sales: Winning Secrets of the Magazine Pros (Vol. 1) (Hardcover)

I love her so much I ENVY Her; She knows what she's talking about a Seasoned Vet.

Helen also proves one of my greatest points in life through out this series. "Your work is cut out for you. So don't waste time on unnecessary people, thoughts and actions:They will side swipe you in the end when you least expect it -FOCUS is the key" I even brought Volume 2(you' will need it as it goes hand in hand with volume 1) directly from her website www.helanberman.com
*It would be an honor to meet and sit under her. It would mean so much to me to Go on a copule of Sales Presentations with her as a Protege'

I'm now "Bermanized"

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1 of 1 people found the following review helpful:

5.0 out of 5 stars A great wonderful tool for ones who start in Ad Sales!, January 24, 2009

Algimantas Puidokas "Algis Puidokas Kim Publi... - See all my reviews
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This review is from: Ad Sales: Winning Secrets of the Magazine Pros (Vol. 1) (Hardcover)

Great Book! It's a must read book for every young publisher! It's a real-world approach.

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Inside This Book (learn more)

First Sentence:
If you're not yet certain that advertising sales in the magazine publishing field is right for you, don't worry. Read the first page

Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
most rate cards, bonus circulation, circulation rate base, bleed bottom, qualified circulation, sand statement, demographic editions, subscriber studies, postcard decks, presentation worksheet, consumer titles, strategic questioning, say your client, circulation statement, frequency discount, media kit, ancillary products, paid circulation, generating awareness, readership studies, audit bureau, marketplace sections, advertising agency executive, sales story, most advertisers

Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Los Angeles, The Criterion, Audit Bureau of Circulations, Single Copy Sales, Better Homes, Total Subscriptions Sold, Des Moines, The Bobbin, United States, American Business Press, Helen Berman, Apparel Industry Magazine, Better By Design, Data Service, Odyssey Group, Standard Rate, Travel Planning Guide, Cahners Advertising Research Reports, Fitness World, North Carolina, Sports Illustrated, Advertising Rate Base, New Hampshire, New Jersey

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Books on Related Topics | Concordance | Text Stats

Citations (learn more)

This book cites 3 books:

Value-Added Selling Techniques by Tom Reily on page 310
Dictionary of Advertising (Business S.) by Laurance Urdang on page 228
Abraham Lincoln (The Great Americans Series) by Jean F. Blashfield on page 297

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Advertising and Promotion by Michael A. Belch

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Contemporary Advertising by William F. Arens

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The Magazine From Cover to Cover by Sammye Johnson

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