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AdVenture: An Outsider's Inside View of Getting an Entrepreneur to Market Paperback – May 22, 2013


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Product Details

  • Paperback: 119 pages
  • Publisher: Noyo Press; 1st edition (May 22, 2013)
  • Language: English
  • ISBN-10: 0988522640
  • ISBN-13: 978-0988522640
  • Product Dimensions: 7.6 x 5.2 x 0.5 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #2,045,160 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Moira Vetter didn't get serious about business until the second grade. That's when she started running the register in her father's pharmacy and got a first hand look at the rise and fall of an entrepreneurial venture.

Today she is the founder and CEO of Modo Modo Agency, an award-winning, business-to-business marketing firm that has won over 100 awards in its first 5 years. Modo Modo Agency, Moira's second entrepreneurial venture, won the #2 spot in the Atlanta Business Chronicle's 2010 Fastest Growing Women-Owned Firms ranking. The firm has offices in Atlanta and Los Angeles.

Moira began her professional career 25 years ago on the client side in technology and healthcare before moving to the agency world, working in several well-known national firms. In her career she has helped more than 170 businesses with well over 200 products and services define, launch, grow and even divest of their ventures.

She serves on the Executive Advisory Board and is Past President of the Atlanta Chapter of the America Marketing Association. She sits on the board of the Oxford Center for Entrepreneurs and is a member of the Leadership Atlanta Class of 2013. Moira also serves on the Georgia Department of Education's Marketing Cluster to help develop marketing curriculum for Georgia High School students. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education, was a featured speaker at the Nonprofit Leadership Alliance and is a guest entrepreneurship blogger for Frazier & Deeter. She has appeared on Fox News, CBS Atlanta and CNBC.


More About the Author

Moira Vetter didn't get serious about business until the second grade. That's when she started running the register in her father's pharmacy and got a first hand look at the rise and fall of an entrepreneurial venture.

Today she is the founder and CEO of Modo Modo Agency, an award-winning, business-to-business marketing firm that has won over 100 awards in its first 5 years. Modo Modo Agency, Moira's second entrepreneurial venture, won the #2 spot in the Atlanta Business Chronicle's 2010 Fastest Growing Women-Owned Firms ranking. The firm has offices in Atlanta and Los Angeles.

Moira began her professional career 25 years ago on the client side in technology and healthcare before moving to the agency world, working in several well-known national firms. In her career she has helped more than 170 businesses with well over 200 products and services define, launch, grow and even divest of their ventures.

She serves on the Executive Advisory Board and is Past President of the Atlanta Chapter of the America Marketing Association. She sits on the board of the Oxford Center for Entrepreneurs and is a member of the Leadership Atlanta Class of 2013. Moira also serves on the Georgia Department of Education's Marketing Cluster to help develop marketing curriculum for Georgia High School students. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education, was a featured speaker at the Nonprofit Leadership Alliance and is a guest entrepreneurship blogger for Frazier & Deeter. She has appeared on Fox News, CBS Atlanta and CNBC.

Customer Reviews

4.9 out of 5 stars
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I read it cover to cover in about 3 hours.
Donovan Panone
For those venturing or seeking to partner with entrepreneurs this book is a must read!
Angelica F. White
An easy and entertaining read that is well worth your time!
Sarah Stansberry

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Chuck Ros on August 17, 2013
Format: Paperback Verified Purchase
Ms. Vetter's perspective on entrepreneurs (having supported the business building efforts of hundreds of her entrepreneur clients) gives her a huge amount of insight into what drives entrepreneurs; her subtitle ("An Outsider's Inside View...") is spot-on. A super-easy and engaging read that only a true marketing expert could put together, the combination of her writing style, the book's layout, and the illustrations remind me of "Quick Draw" and seem to soak right in (every now and then I just stare at the illustration on pp 64-65 to inspire me through one of "those days").

I only wish that she had written this book 10 years ago when I was working on my MBA...
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1 of 1 people found the following review helpful By Donovan Panone on June 5, 2013
Format: Paperback
This is a great book for someone who's interested in starting a business and wants to know what it takes. I've been involved with two start ups now and can tell you her advice is spot on.

It's also cleverly laid out in a way that makes it easy to consume. I read it cover to cover in about 3 hours.

I actually liked it so much I blogged about it: http://www.donovanpanone.com/post/51830372389/thinking-of-starting-a-business-go-read-this-book
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1 of 1 people found the following review helpful By Jeff Hilimire on May 28, 2013
Format: Paperback Verified Purchase
For anyone passionate about entrepreneurship, either being the entrepreneur, working for one or introducing an entrepreneurial spirit into their organization, you need this book! Aside from being a brilliantly designed and created book, its full of great advice and quotes that will inspire you to grab ahold of your dreams.

It's also very affordable, so everyone should pick this book up and spend some time with it. And I literally read it in one day - its that good. In fact, I bought several extra copies to pass out to friends.

I rank it right up there with my favorite business books of all time.
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Format: Paperback
I'd recommend this book to anybody that's inspired by entrepreneurs, is one or even has hopes to become one. It's unique presentation and alignment with different phases of bringing an idea to market make it an easy, enjoyable and practical read.
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Format: Paperback
This book is really written for people who work with (and put up with) entrepreneurs. There's no question that company founders can be hard to understand, particularly by those who support them. This author's been on both sides of the fence, so her roadmap to the pitfalls, opportunities and thinking processes common to entrepreneurs comes from first-hand experience. If you're an entrepreneur and want to know how others see you, read this book. If you're an employee or vendor working for/with entrepreneurs, read this book. It's a quick celebration of the joys and drudgery of building a business, and while it won't make the journey easy, it's an accurate snapshot of what to expect.
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Format: Paperback
If big corporations applied some entreprenuial energy into their products, services and markets, as expressed in this book, the face of business would be very different. An easy and entertaining read that is well worth your time!
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There are a lot of books out now on entrepreneurship, but Ms. Vetter is a true expert on what makes a successful entrepreneur, since she is one herself, and has also helped over 200 companies grow. That's the kind of authority I want to hear from.

Ms. Vetter says in her book that entrepreneurs do entirely new things in entirely the same ways. That is, however different their businesses may be, entrepreneurs all struggle and fumble in the same spots. Her book is intended to identify some of those common stumbling blocks and give strategies for how think through those decisions at critical junctions.

When you're mired in a problem, especially as a sole proprietor, it's hard to step back and get perspective. Reading this book is like having a top-level business strategist at your side, helping you take a longer view.

I work with a lot of entrepreneurs, and have ordered copies for all my clients!
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I was fascinated with Ms Vetter's book. It's an easy read that's extremely relevant in an era where big business is being replaced by small business entrepreneurs who are changing the world...and achieving deep professional satisfaction, financial success and happiness as a result. Plus, I have a short attention span, so I liked that there were lots of interesting graphics that illustrate her points simply and quickly. AdVenture is a terrific, compact resource book to keep on the shelf of your office and refer back to now and again for tips and advice.

SYNOPSIS: The author talks about entrepreneurs and the unique traits that separate them from the rest of the corporate rank and file. She discusses ways to spot an entrepreneur and how one needs to work with them to get maximum results. Or, if you're an entrepreneur, how to best utilize your talents for the most personal gain.

2 types of people should definitely read this book:

1) If your boss is an unconventional thinker who doesn't follow the rules...has a brain that works lightening fast... is constantly spitting out brilliant ideas like a machine gun... has an office that's a mess... and you're FRUSTRATED or confused on how to deal/work with them ...then READ THIS BOOK. It will help you make sense out of them and give you more perspective behind the method to their madness. You'll learn how to deal with them more effectively so that you can have the best working relationship possible. OR it will help you decide if you just aren't the type of person who can work with an entrepreneur because your personalities just don't ...or won't ...jibe.
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