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Moira Vetter didn't get serious about business until the second grade. That's when she started running the register in her father's pharmacy and got a first hand look at the rise and fall of an entrepreneurial venture.
Today she is the founder and CEO of Modo Modo Agency, an award-winning, business-to-business marketing firm that has won over 100 awards in its first 5 years. Modo Modo Agency, Moira's second entrepreneurial venture, won the #2 spot in the Atlanta Business Chronicle's 2010 Fastest Growing Women-Owned Firms ranking. The firm has offices in Atlanta and Los Angeles.
Moira began her professional career 25 years ago on the client side in technology and healthcare before moving to the agency world, working in several well-known national firms. In her career she has helped more than 170 businesses with well over 200 products and services define, launch, grow and even divest of their ventures.
She serves on the Executive Advisory Board and is Past President of the Atlanta Chapter of the America Marketing Association. She sits on the board of the Oxford Center for Entrepreneurs and is a member of the Leadership Atlanta Class of 2013. Moira also serves on the Georgia Department of Education's Marketing Cluster to help develop marketing curriculum for Georgia High School students. She was a featured Entrepreneur in the 30th Annual Consortium for Entrepreneurship Education, was a featured speaker at the Nonprofit Leadership Alliance and is a guest entrepreneurship blogger for Frazier & Deeter. She has appeared on Fox News, CBS Atlanta and CNBC.
Great book! Very true and provides valuable insight for people that work with or for entrepreneurs to better understand their process. Read morePublished 3 months ago by Jose Puente
Great Book, Great Advice, Great Read. I would recommend anyone that is starting a business or looking to start one!Published 14 months ago by Todd Mcgarvey
I'd recommend this book to anybody that's inspired by entrepreneurs, is one or even has hopes to become one. Read morePublished 23 months ago by Matthew E. Boettcher
This book is really written for people who work with (and put up with) entrepreneurs. There's no question that company founders can be hard to understand, particularly by those who... Read morePublished on October 6, 2013 by C. Coleman
If big corporations applied some entreprenuial energy into their products, services and markets, as expressed in this book, the face of business would be very different. Read morePublished on August 19, 2013 by Sarah Stansberry
Love this book especially the fact that Ms Vetter walks the talk by using the communication methods she espouses in the way she presents the book!Published on July 31, 2013 by Rona Wells