- This title is eligible for Amazon Fall Textbook promotions. Get unlimited free Two-Day Shipping for three months with a free trial of Amazon Prime. Add $100 worth of eligible textbooks to your cart to qualify. Sign up at checkout. New members only. Here's how (restrictions apply)
Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
AdWords For Dummies
and over 150,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device. Learn more
 |
 |
 |
|
WebStore by Amazon Get a 1-Click WebStore and start selling online in minutes! Sign up for a FREE 30-day trial, restrictions apply. |
|
 |
|
 |
|
||||||||
Special Offers and Product Promotions
Best Value
Customers Who Bought This Item Also Bought
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords) by Perry Marshall  (74)
$16.47
|
Search Engine Optimization For Dummies (For Dummies (Computer/Tech)) by Peter Kent (105)
$19.79
|
Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) by Peter Kent  (7)
$16.49
|
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash (26)
$19.79
|
Web Analytics: An Hour a Day by Avinash Kaushik (59)
$19.79
|
Editorial Reviews
Product Description
From the Back Cover
Discover which keywords attract customers and make money
See all Editorial Reviews
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
From the Back Cover
Discover which keywords attract customers and make money
Use your $25 Google AdWords credit to start boosting your bottom line today!
What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.
- Activate and manage an AdWords account
-
Determine your market's profitability
-
Write and test your ads
-
Measure ad results
-
Choose the perfect keywords
-
Keep your customers happy
See all Editorial Reviews