AdWords For Dummies (For Dummies (Lifestyles Paperback)) [Paperback]

Howie Jacobson (Author)

Book Description

ISBN-10: 0470152524 | ISBN-13: 978-0470152522 | Publication Date: September 11, 2007 | Edition: 1

• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software

Editorial Reviews

From the Back Cover

Discover which keywords attract customers and make money

Use your $25 Google AdWords credit to start boosting your bottom line today!

What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.

• Activate and manage an AdWords account

• Determine your market's profitability

• Write and test your ads

• Measure ad results

• Choose the perfect keywords

• Keep your customers happy

About the Author

Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.

Product Details

• Paperback: 408 pages
• Publisher: For Dummies; 1 edition (September 11, 2007)
• Language: English
• ISBN-10: 0470152524
• ISBN-13: 978-0470152522
• Product Dimensions: 7.3 x 0.9 x 9.2 inches
• Shipping Weight: 1.3 pounds
• Average Customer Review: 4.9 out of 5 stars  See all reviews (78 customer reviews)
• Amazon Best Sellers Rank: #294,694 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

49 of 51 people found the following review helpful:

5.0 out of 5 stars Better Than The Ultimate Guide to Goodle AdWords, January 9, 2008

By 

Doug Hawkins (Mainline PA USA) - See all my reviews

Amazon Verified Purchase

This review is from: AdWords For Dummies (For Dummies (Lifestyles Paperback)) (Paperback)

I bought both Adwords for Dummies and the Ultimate Guide to Google Adwords and they are both good books but the Dummies guide has proven more useful. First off, the Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide. What's more, the Dummies format makes it familiar once you open the cover, so it's easier to digest information with familiar icons, tips and warnings throughout, especially if you're not an expert at this stuff. Secondly, the $25 Google Adwords gift card (which was actually $30 for me as it also covered the $5 sign up fee) was great and easy to use. Make sure you apply it to your Adwords account when you sign up or within 15 days of signing up. The Ultimate Guide to Adwords cover says it has details on a "Free Google Success Toolkit" ($85 value) inside, but I have yet to find it. Looked in the index, intro, front and back covers, kind of irritating.

20 of 21 people found the following review helpful:

5.0 out of 5 stars More Than What the Title Suggests, March 31, 2008

By 

John Forman "Author -The Essentials of Trading" (Boston, MA USA) - See all my reviews
(REAL NAME)   

This review is from: AdWords For Dummies (For Dummies (Lifestyles Paperback)) (Paperback)

I think a slightly better title for this book would be "Online Marketing with AdWords for Dummies". I say that because the book goes beyond just AdWords to talk about the peripheral systems involved. Personally, I was after purely AdWords information, so the extra stuff was just something to be ignored and bypassed.

That added material aside, if you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools on a support website, which helps to keep things up-to-date.

All in all, a fantastic investment.

19 of 21 people found the following review helpful:

5.0 out of 5 stars Adwords Made Simple -- And Other Cool Stuff, September 21, 2007

By 

Ari Galper - See all my reviews
(REAL NAME)   

This review is from: AdWords For Dummies (For Dummies (Lifestyles Paperback)) (Paperback)

When I started flipping through the pages of this book, I started to feel a sense of relief that someone finally made the complex system of Adwords simple.

Even for someone who knows the system well, like myself, to be able to have a book like this is like a breath of fresh air.....because it targets and highlights the key elements you need to know.

Sometimes we end up knowing too much on something, and the real key is knowing EXACTLY the most important elements.

Howie did a brilliant job of making this book user friendly and at adding in more content that ties directly to Adwords...like conversion and landing pages.

I even found a quick tip I implemented immediately on my site at UnlockTheGame.com...I added "7 days a week, 24 hours a day" next to my phone numbers and my inbound calls leads have dramatically improved.

Something so simple, which most online marketers miss.

Thanks Howie for a great resource.