- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
AdWords For Dummies (For Dummies (Lifestyles Paperback))
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Book Description
Editorial Reviews
From the Back Cover
Discover which keywords attract customers and make money
Use your $25 Google AdWords credit to start boosting your bottom line today!
What's the good word? It's AdWords, the marketing solution that helps turn clicks into cash by attracting the right visitors to your Web site. This book shows how to find the best search terms to help build your business, as well as how to research your market, build a direct marketing strategy, analyze ad success, and turn a tidy profit.
- Activate and manage an AdWords account
Determine your market's profitability
Write and test your ads
Measure ad results
Choose the perfect keywords
Keep your customers happy
About the Author
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in helping his clients use Google AdWords successfully. He creates direct marketing courses and conducts training sessions on AdWords.
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Customer Reviews
Most Helpful Customer Reviews
50 of 52 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I bought both Adwords for Dummies and the Ultimate Guide to Google Adwords and they are both good books but the Dummies guide has proven more useful. First off, the Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide. What's more, the Dummies format makes it familiar once you open the cover, so it's easier to digest information with familiar icons, tips and warnings throughout, especially if you're not an expert at this stuff. Secondly, the $25 Google Adwords gift card (which was actually $30 for me as it also covered the $5 sign up fee) was great and easy to use. Make sure you apply it to your Adwords account when you sign up or within 15 days of signing up. The Ultimate Guide to Adwords cover says it has details on a "Free Google Success Toolkit" ($85 value) inside, but I have yet to find it. Looked in the index, intro, front and back covers, kind of irritating.
21 of 22 people found the following review helpful
Format:Paperback
I think a slightly better title for this book would be "Online Marketing with AdWords for Dummies". I say that because the book goes beyond just AdWords to talk about the peripheral systems involved. Personally, I was after purely AdWords information, so the extra stuff was just something to be ignored and bypassed.
That added material aside, if you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools on a support website, which helps to keep things up-to-date.
All in all, a fantastic investment.
That added material aside, if you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools on a support website, which helps to keep things up-to-date.
All in all, a fantastic investment.
20 of 22 people found the following review helpful
Format:Paperback
When I started flipping through the pages of this book, I started to feel a sense of relief that someone finally made the complex system of Adwords simple.
Even for someone who knows the system well, like myself, to be able to have a book like this is like a breath of fresh air.....because it targets and highlights the key elements you need to know.
Sometimes we end up knowing too much on something, and the real key is knowing EXACTLY the most important elements.
Howie did a brilliant job of making this book user friendly and at adding in more content that ties directly to Adwords...like conversion and landing pages.
I even found a quick tip I implemented immediately on my site at UnlockTheGame.com...I added "7 days a week, 24 hours a day" next to my phone numbers and my inbound calls leads have dramatically improved.
Something so simple, which most online marketers miss.
Thanks Howie for a great resource.
Even for someone who knows the system well, like myself, to be able to have a book like this is like a breath of fresh air.....because it targets and highlights the key elements you need to know.
Sometimes we end up knowing too much on something, and the real key is knowing EXACTLY the most important elements.
Howie did a brilliant job of making this book user friendly and at adding in more content that ties directly to Adwords...like conversion and landing pages.
I even found a quick tip I implemented immediately on my site at UnlockTheGame.com...I added "7 days a week, 24 hours a day" next to my phone numbers and my inbound calls leads have dramatically improved.
Something so simple, which most online marketers miss.
Thanks Howie for a great resource.
Most Recent Customer Reviews
Entertaining and Educating at the same time
Howie has the ability to make a mind-numbing subject interesting and entertaining while providing everything you need to get started. Read more
Published 21 months ago by Matt Kovsky
Good information to know
This book was all that I needed to know about adwords. Easy to read and understand. Kinda complicated but not due to the other but the content needed.
Published 23 months ago by Sandy
A Little Disappointed With Purchase
Had to wait 2-3 weeks for this book to arrive. I don't believe it was shipped on time. Also, the book was advertised as new, but the back cover has a tear in it. Read more
Published 23 months ago by JBell
Adwords and Internet Marketing - Free
You might find more information about Adwords at an "Internet guru" $2,599 seminar. But I doubt it. Howie gives you all you need to know to start using Adwords - effectively. Read more
Published on March 25, 2010 by R. Lee
ad words for dummies
This book, as for all the books for dummies is very informative and helpful. I do a lot of SEO and manage several ad words campaigns. Read more
Published on July 6, 2009 by J. Corbit
Good all-around advice on Adwords and marketing.
Very good advice not just on Adwords but some very good tips on internet marketing. Five stars on key words and how to test them until you get the lowest price per click. Read more
Published on June 15, 2009 by Tom
useful!
very useful book! i learned quite a bit & have been making a steady income by implementing some of the tactics talked about in this book. very simple to understand and implement.
Published on June 6, 2009 by C. Zimmerman
How a 50 Year Old Man Learned the Secrets About AdWords
Howie, I wanted to thank you for compiling such complex information in a format that is fun and easy to read. Read more
Published on May 15, 2009 by Jeffrey D. Carter
Great book!!! Great seller!!! LOve it!!
The book is great!!! If you really want to understand about Google Adwords I recommend it!!!
Published on April 6, 2009 by M. Mihalovich
AdWords for Dummies is essential!
I feel like I went from "true" Dummy to intermediate in AdWords after reading AdWords For Dummies. I learned so much from this book. Read more
Published on March 22, 2009 by Leah Inaba
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
campaign management, making more sales, editorial guidelines, campaign summary, keyword management, site usage, alternate text, big dope, porcelain whiteboards, magnetic ads, dynamic keyword insertion, gout recipes, underperforming keywords, hydrogen boost, autoresponder sequence, end cold calling, conversion tracking, negative keywords, cold call techniques, split testing, default bid, cold call scripts, star keywords, gout diet, landing page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Converting Clicks, Standard Edition, Lead Generation, Campaign Figure, Add Phrase, Tools Window Help, Choosing the Right Keywords, New Tab, Perry Marshall, Starter Edition, Discovering Your Online Market, Writing Magnetic Ads, Slashing Your Costs, Get Them, Yellow Pages, Soft Landing, Climb the Ladder, Giving Your Customer, Getting It Done, Traffic Estimator, Improving Your Campaigns, Day Delay Message, Edit Settings, Campaigns Figure, Google Analytics Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
campaign management, making more sales, editorial guidelines, campaign summary, keyword management, site usage, alternate text, big dope, porcelain whiteboards, magnetic ads, dynamic keyword insertion, gout recipes, underperforming keywords, hydrogen boost, autoresponder sequence, end cold calling, conversion tracking, negative keywords, cold call techniques, split testing, default bid, cold call scripts, star keywords, gout diet, landing page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Converting Clicks, Standard Edition, Lead Generation, Campaign Figure, Add Phrase, Tools Window Help, Choosing the Right Keywords, New Tab, Perry Marshall, Starter Edition, Discovering Your Online Market, Writing Magnetic Ads, Slashing Your Costs, Get Them, Yellow Pages, Soft Landing, Climb the Ladder, Giving Your Customer, Getting It Done, Traffic Estimator, Improving Your Campaigns, Day Delay Message, Edit Settings, Campaigns Figure, Google Analytics Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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