Customer Reviews

Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It

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Part cautionary tale and part prescription for staying viable, this book makes compelling reading -- you could even go as far as to say essential reading -- for anyone in automobile sales. Plus, the solutions offered by Baumberger, a decorated veteran in the Web world, are presented so effectively and clearly that they easily can be extrapolated by other industries facing similar challenges. In short: a guide as straightforward and matter-of-fact as its subtitle.

The basic message of the author is no trade secret, i.e. every so often technological advances force you to change the way you do business (or change the business you do); and we are in one of those times. The proliferation of online shopping will continue to work its way up to big ticket items like autos and you can either get swept up in the revolution or swept away by it. This book can help you successfully maintain your standing as a traditional dealer while creating an internet presence at the same time. The author's obvious expertise in online commerce should be a welcome resource to those willing to rethink their business model rather than hoping the current "fad" will lose steam. "Adapt or Die" is as unsubtle as its title suggests and is definitely worth a look.

The world of Auto Dealers and the auto industry is in a whirlwind. The internet, the economy, customer demands, changing sales channels, and a wide range of other shifts in the auto market have turned the industry topsy turvy. 1000s of auto dealers have gone out of business in the last year. This book gives the surviving dealers a path to the future. Baumberger really understands the auto industry, business strategy and internet sales. Only he could have written a book that shows how these three things are coming together to create a radically different future for auto sales.

The book is both enjoyable and insightful. You can read through it in two hours the first time, but make sure to dog ear a lot of pages, because you will be coming back to them time and again. Once you have read this book you will see the future of car sales in a whole new light and the stories from automakers and customers will sound very different. You will now have answers to those confusing questions that they have been asking about buying a car in a new way.

This book offers good insight into the changes needed in the auto industry... it's a practical guide that every dealer should read. The title says it all... in today's fast-paced web-centric world, the auto industry is being forced to adapt in order to stay alive. Baumberger points out practical ways in which the industry can not just survive, but actually thrive, by harnessing the power of the digital age.