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Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It

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Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It [Paperback]

Kurt Baumberger
4.0 out of 5 stars  See all reviews (6 customer reviews)

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Book Description

January 28, 2010
The Internet is destroying Dealer profits. One look at a Dealership's financial statements shows Dealers need to change how they "go to market." Consumer-centric, insightful, implementation savvy, the author worked with Amazon, Dell, Best Buy, and others to build their E-Commerce businesses. Now, in this straightforward and revolutionary book, Baumberger shares his online retailing wisdom with the automotive industry.You'll see why old Dealership retail approaches won't work - and what simple, proven, profitable strategies exist today to get a jump on online solutions that will profitably drive sales in the next decade.Dealers will learn about how to stop customers from squeezing every nickel out of a deal, how to prevent implementing tactics in search of a strategy, how to build a "virtual foundation" for new, pre-owned, and fixed operations.

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Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It + Online Vehicle Merchandising: The First Step in Modern Automotive Sales + The Art & Science Of Internet Car Sales: Understanding How To Communicate And Sell New & Used Cars & Trucks In The New Electronic Marketplace
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Product Details

  • Paperback: 226 pages
  • Publisher: (January 28, 2010)
  • Language: English
  • ISBN-10: 055726569X
  • ISBN-13: 978-0557265695
  • Product Dimensions: 5.8 x 0.5 x 8.3 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,389,733 in Books (See Top 100 in Books)

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8 of 10 people found the following review helpful
1.0 out of 5 stars Filler January 8, 2013
By Andrew
Format:Paperback|Verified Purchase
I have never written a review of a book before, but as bad as this book is, I feel compelled to air out my feelings here. This book is as empty as it gets. With pages and pages droning on about Dell examples, this book simply wastes pages upon pages of what could be otherwise useful paper. With catchy terms such as "Tiger Team" and "Big M Marketing" the author appears to have had a junior college business student write it in between baseball practices.

Written by a typical consultant, this book talks about vague software you should buy for 4K per month and give no quantifiable examples of metrics that can be useable to the common store. No real formulas for success. Just references to other car sales books that he then then turns around and says that those processes are obsolete. Many of the examples that are presented apply toward a manufacturer. A small single point dealer just isn't going to be the next "Apple" or brand themselves like Starbucks. If you want a real book about online marketing, more specifically front end strategies, buy one of the Velocity books by Dale Pollak (sometimes given out by Autotrader Reps or available free at tradeshows). And for search engine help, there are a few SEO books that are useful for sale on Amazon (Woessner).

As a young GM at a smaller size domestic store, I understand the internet is vital to the success of any dealer who wants a piece of the pie. You need to have tools in place and strategies formed to be successful. Multiple pictures, meaningful descriptions, a solid presence, active SEM and SEO, video, constant price adjustments on all units, and so much more are needed now. I was really hoping this book would outline these in more detail, and maybe examples of why CarMax, etc have been so successful.
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3 of 3 people found the following review helpful
5.0 out of 5 stars A Survival Guide April 11, 2010
Part cautionary tale and part prescription for staying viable, this book makes compelling reading -- you could even go as far as to say essential reading -- for anyone in automobile sales. Plus, the solutions offered by Baumberger, a decorated veteran in the Web world, are presented so effectively and clearly that they easily can be extrapolated by other industries facing similar challenges. In short: a guide as straightforward and matter-of-fact as its subtitle.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The Future of Auto Dealers April 23, 2010
The world of Auto Dealers and the auto industry is in a whirlwind. The internet, the economy, customer demands, changing sales channels, and a wide range of other shifts in the auto market have turned the industry topsy turvy. 1000s of auto dealers have gone out of business in the last year. This book gives the surviving dealers a path to the future. Baumberger really understands the auto industry, business strategy and internet sales. Only he could have written a book that shows how these three things are coming together to create a radically different future for auto sales.
The book is both enjoyable and insightful. You can read through it in two hours the first time, but make sure to dog ear a lot of pages, because you will be coming back to them time and again. Once you have read this book you will see the future of car sales in a whole new light and the stories from automakers and customers will sound very different. You will now have answers to those confusing questions that they have been asking about buying a car in a new way.
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More About the Author

Kurt Baumberger is the Managing Partner of MarketSquare Worldwide (, an innovation acceleration firm that works with companies and teams around the world.

Kurt is an entrepreneur, speaker, and author. He has taught classes at Stanford, Duke, Emory, and Georgia Tech. Kurt regularly speaks at business and innovation conferences. He also delivers workshops and programs to private clients.

He has always been an "idea man," starting his career as one of those "Mad Men" on Madison Avenue. Then, he worked at the world's premier international marketer, The Coca-Cola Company. This experience led to engagements with Apple, Microsoft, Nissan and other organizations that grow through innovation.

Kurt's first book, Adapt Or Die: How The Internet Is Killing Dealer Profits And What To Do About It helped the automotive industry innovate their business processes and even their entire business model. This book foresaw the impending automotive industry recession and provided detailed plans on how to survive and thrive on the rebound. It remains a "must read" for everyone in the industry today.

Kurt's second book, Innovation Navigation: How To Get From Idea To Reality In 90 Days is a practical, easy to use guide for anyone who is ready to stop talking about innovation and start building something. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide. Like Adapt Or Die, it's a down to earth, roll up your sleeves and get working kind of book that doesn't pull any punches.

He graduated from the College of William and Mary with Honors in Social Psychology and earned his Masters of Business Administration at Duke University's Fuqua School of Business. While at Duke, he became friends with Coach Mike Krzyzewski and has been obsessed with Duke Basketball ever since.

In his spare time, he's played one-on-one with Michael Jordan, performed on stage with Jackson Browne, and has played golf with Jack Nicklaus. Each of these incredibly lucky experiences has a great story behind it.

Kurt grew up in a rural community in upstate New York and has lived in the thriving metropolises of New York City, Chicago, San Francisco, and Atlanta.

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