About adidas
The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dasslers aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
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The adidas name dates back to 1948, deriving from the first two syllables of Adi Dasslers first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation ("Aktiengesellschaft"). French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April 1993 to March 2001. It was he who initiated adidas flotation on the stock market in November 1995. adidas--a name that stands for competence in all sectors of sport around the globe. Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
Product Description
2-year waterproof warranty. Full-grain leather upper combines beauty with durability. Electroplated external heel counter for added stability in the rear. Die-cut EVA insole for lightweight comfort. Injection-molded EVA midsole reduces midsole weight by 20% to reduce fatigue and increase comfort. Durable adiWear rubber outsole with Traxion. Clog-resistant DTAC cleats provide improved grip, stability and comfort. New Sport Last combines the stability of a golf last with the comfort of a sport last, and features an anatomically correct forefoot shape and additional room in front to promote exceptional walking comfort