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Editorial Reviews


“Most people want to make a meaningful impact, but get stuck along the way. In this book, Mark and Bonita reveal powerful strategies from their latest research that will help you make it happen. Read it and then go try it.”
Sir Richard Branson

Admired is a must-read book that shows you how to make a difference to the people who matter most, and have fun doing it!”
Peter Guber, New York Times bestselling author, CEO of Mandalay Entertainment, and former CEO of Sony Entertainment

“When you get really clear about what’s valuable to you and serve it up generously to people who need it—as this book reminds us—you’ll be admired as a leader.”
Warren Bennis, bestselling author and Distinguished Professor at USC, and international authority on leadership

“Mark and Bonita offer you a lifetime of business experience helping people double their value to the world. This book addresses life’s most critical question: What meaningful thing do you want to be known for giving and doing?”
Tony Robbins, bestselling author and peak performance coach

“The journey from success to significance is an essential step for every leader. Mark and Bonita’s insights inspire leaders to focus on what’s valuable and matters most.”
John C. Maxwell, New York Times bestselling author of The 21 Irrefutable Laws of Leadership

“Read this book and instantly double your value in the office.”
Brian Banmiller, CBS News

From the Author

You Deserve to Be Valued, Respected, and Admired for What Matters

By Frances Hesselbein and Marshall Goldsmith

Imagine how it would feel to be fully valued for what you do best. What if your team, your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune magazine's "Most Admired Companies" or "Best Companies to Work For?" What if Jim Collins rated you a "Level 5 leader," and Gallup ranked your colleagues among "America's Most Admired People?" What if every single person in your organization knew what it took to become J.D. Power Customer Service Champions? Impossible?

We think you have that potential for greatness within you, and so do our friends Mark Thompson and Bonita Thompson. Drawing on their three decades of corporate leadership experience, in this book you'll find 21 simple and powerful strategies that will help you become more valued, respected, and admired in a crowded and competitive world--not in a superficial way or just for its own sake--but for what matters most to you and to the Most Valuable People (MVPs) in your life and work.

The results of their national study may surprise you. With their colleagues at Stanford and Northwestern, the authors conducted a statistically representative survey of more than 1,000 Americans that asked, whom do you most admire. But then Mark and Bonita took another step to explore something much more significant to your personal and professional success: They discovered the 27 traits Americans most admire in the best leaders and companies, and even more important--which traits are most essential and why. Then they compared the traits most admired in companies and leaders with what participants would most like to be appreciated for as an individual. You may be surprised to see how many of these traits you already have (or are well within your reach) that will enable you personally (and your organization) to become even more respected and admired. The Most Valuable People (MVP) in Your Life and Work
Have you ever felt undervalued at work or home? Who hasn't! Most of us have a deep desire to be valued more by what the authors call the Most Valuable People (MVP) in our lives--our boss, colleagues, customers, family, and friends. But according to Mark and Bonita's research, very few of us have taken the steps to learn what the important people in our lives actually value. It's painfully ironic to expect to be valued by these MVPs if we don't know what they value first! In this book, you'll learn more about how to do that.

Does your team ever underperform or have you lost your mojo to do the work? If so, you're not alone. Gallup found that 67% of people hate their job or feel disengaged. Curious to know why, the authors asked participants in their national survey what percentage of time they invested in their goals and how much time they spent doing meaningful things. The results were downright disturbing: most people do not see a strong connection between their daily and long-term goals and what's meaningful to them! It's no surprise that mission statements are ignored, New Year's resolutions languish, and our diets are doomed from the start. We have no hope of achieving our goals if we don't connect our passions with the objectives in front of us.

The good news is that Mark and Bonita clarify what you can do about it. Your levels of engagement and enjoyment are directly related to whether or not you feel your goals are meaningful. And your value to all the MVPs in your life is directly proportionate to what you seek to know about their values and how hard you work to help them achieve it. You will succeed (and be admired) by making sure you support your MVPs in achieving success and admiration for what matters. In fact, this is an important distinction: You are happiest and most motivated when the admiration you seek is for something that matters. What's inspiring about many gifted leaders is that they've suffered long periods in which they were not valued or admired; great people are often misunderstood, even resented or ridiculed. Eventually they persist only because they worked for something meaningful, and that's what helped them reach their greater potential.

What this means for you is that, when you're trying to motivate others to help you, you have to be very clear about what you value and recruit people for your team who love what you're doing, and who are willing to develop the skills to do it so well that they become excellent. If you don't, that same team could be among the two thirds of the population who find work pointless. If you aspire to become more valued in your work and you'd like to get ahead in your job, Mark and Bonita have a great prescription for you. They'll give you some powerful ways to stop the complaining about why you don't feel appreciated or understood by your MVPs. In this book you will get the tools you need to determine what your MVPs actually value--to stand in their shoes--and keep supporting them until you help them get the message.

When you find a way to give your MVPs the support to achieve their goals in a
meaningful way, then they'll reward and admire you. That's the key to success in
reaching the top of any "most admired" list, at the office or at home. But more
important, that's the secret to finding meaning and happiness in your life and work.

Frances Hesselbein is the recipient of the Presidential Medal of Freedom (America's
highest civilian honor) and CEO and President of the Hesselbein Institute (formerly
Leader to Leader Institute and Peter F. Drucker Foundation for Nonprofit Management).

Marshall Goldsmith
is a New York Times bestselling author and the #1 Leadership
Thinker in the World (according to the Thinker's 50 Conference sponsored by Harvard
Business Review

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Product Details

  • Paperback: 240 pages
  • Publisher: Evolve Publishing (September 13, 2012)
  • Language: English
  • ISBN-10: 0984762574
  • ISBN-13: 978-0984762576
  • Product Dimensions: 5.5 x 0.8 x 8.5 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon Best Sellers Rank: #341,707 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

57 of 62 people found the following review helpful By BrianB on January 31, 2013
Format: Hardcover
This book contains some good material. In fact, I took a solid amount of notes and will use much of the material as I move forward. However, it falls into that trap that authors and publishers can't seem to avoid-It could've been written with half the words. Also, I felt the authors were overly concerned with sharing all of the important things they do, the boards they sit on, and the venture capital investments they've made. The authors' insecurity and need for approval diminished the credibility and impact for me.
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18 of 18 people found the following review helpful By The Brain Guy on September 10, 2012
Format: Paperback
Full disclosure: I have known Mark and Bonita for years. When they first started interviewing successful people, hundreds of them - leaders in their fields, I got really curious. Are these leaders special people or they are just like us but with some unique twists? The insights that Mark and Bonita brought back from their interviews were SIMPLY eye-popping: these larger-than-life figures are not that different from you and me! They had as many failures (if not more) in their earlier careers as the normal people encountered. They are not necessarily smarter nor have more experience in the field that they have ultimately conquered. But they have something that most people don't understand or appreciate: they have unyielding passion, they persist, and they believe. Mark and Bonita told me vivid stories on how these "normal" people transformed themselves to the heroes that we admire. Anyone can take on these "special things" if we are simply aware of them and are willing to sharpen ourselves towards a successful career and a fulfilling personal life. I am thrilled that millions of people are now able to access these deep insights, thanks to Mark and Bonita. The secrets are revealed and the world will be a better place.

Steve Jobs once said in an interview: "Life is made up by people no smarter than you. The most important thing for me to realize is that you can poke life, you can mold and change it." Mark and Bonita have given us the 21 specific tools to mold and change the world.
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10 of 10 people found the following review helpful By L. Green on September 18, 2012
Format: Paperback
It's rare to find a book that inspires you to be a better person both at home with your family and in the office with your staff. Admired does that. Through interviews and personal stories, Admired shows you how to be a more valued individual by focusing on the needs and desires of those in your life. It's eye opening and entertaining at the same time. Admired changes your perception of what true leadership is, and provides you with important life skills that everyone should possess, regardless of where you are on the corporate ladder. Whether you're a housewife, CEO, student, or middle-management, this book belongs on your shelf.
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Format: Paperback
Organizations -- especially global corporations -- commit substantial resources to differentiate themselves (favorably) from their competition. For reasons I really do not understand, frankly, very few individuals are willing and/or able to differentiate themselves from others, especially from those with whom they compete for personal recognition and career advancement. Why don't they invest the time and effort required to earn and receive preferential consideration? I agree with Mark Thompson and Bonita Thompson. If we feel undervalued, we have three choices: become and do what others admire (i.e. value more), associate with those who value who we are and what we do, or accept being undervalued. I also agree with them that many people who feel undervalued are role models for others, encouraging them (albeit unintentionally) to undervalue them also. Many people see themselves as a "victim" of circumstances over which they have little (if any) control.

The Thompsons offer 21 specific research-driven strategies ("tools") by which their reader can avoid or overcome that mindset. They provide a wealth of information, insights, and advice within 15 chapters that are organized as three Sections. Chapters 1-6 help to determine the nature and extent of admiration and appreciation that the reader wants. The next three chapters help the reader to determine the nature and extent of what others admire and appreciate. Then in the last section (Chapters 10-15), they make clever use of an acronym, ADMIRE: Action (which should be Act), Develop, Measure, Innovate, Recruit, and Excite.
Read more ›
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9 of 10 people found the following review helpful By PhotoFlyGuy on September 9, 2012
Format: Paperback
Knowing your clients perception of VALUE is an oft ignored fact of business. Understanding your own beliefs can be difficult. ADMIRED will help you better understand the interaction between you, the marketplace and your clients. This is an easy read on a well researched subject.
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6 of 7 people found the following review helpful By Gian Fiero on April 18, 2013
Format: Hardcover Verified Purchase
Value. It's a word I use as a coach, counselor, consultant, educator, and mentor everyday. It's also a word that should be personally defined when we use it.

Admired is about what drives value and causes one to be admired.

According to the book, knowing what matters most to your MVPs - and to you - is vital. It all starts with a basic and simple understanding that often gets overlooked: how do the most valuable people in your life (professionally and personally - referred to as MVPs) define success, because success is subjective.

The book's content is based on surveys that the authors conducted to discover the formula that makes people valuable, respected, and admired.

So after you know what the MVPs in your life value, how do you achieve success with them? Give them more than they expect.

While this book places an emphasis on being admired, and what people do to become admired, the real focus is on the 21 ways in which you can increase your value to be of greater service to others.

They recommend you start with finding - and doing - what you love because study after study reveals that people who love their work, do it better, do more of it, and are better to be around than those who don't.

They also stress the importance of finding a mission that matters to you, and a community that shares your interests and values; one in which you can make your value known to them. For the authors it comes down to purpose, passion, and performance - all of the areas you will need to excel in if you want to be admired.

It's a positive book with just enough depth and originality to make it a useful and worthwhile read.
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