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Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals (Classroom in a Book (Adobe)) Paperback – August 30, 2013

ISBN-13: 978-0321928634 ISBN-10: 0321928636 Edition: 1st

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Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals (Classroom in a Book (Adobe)) + Adobe Experience Manager Quick-Reference Guide: Web Content Management [formerly CQ] + Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Adobe))
Price for all three: $153.37

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Product Details

  • Series: Classroom in a Book (Adobe)
  • Paperback: 368 pages
  • Publisher: Adobe Press; 1 edition (August 30, 2013)
  • Language: English
  • ISBN-10: 0321928636
  • ISBN-13: 978-0321928634
  • Product Dimensions: 7.4 x 0.7 x 9 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #710,943 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Ryan Lunka has worked as a solution consultant with various parts of Adobe’s enterprise customer experience management technologies. He currently works with CITYTECH, Inc., an Adobe Experience Manager implementation partner in Chicago. He received a Bachelor of Business Administration from Ohio University with a focus in management information systems, and a graduate degree in information strategy, systems, and technology from Muskingum University. He has a passion for digital strategy and web technologies and a deep understanding of the business value of the Adobe Digital Marketing suite.


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Customer Reviews

4.6 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By C. M. Cavanaugh on September 2, 2013
Format: Paperback Verified Purchase
As the title describes, this book is geared towards marketing professionals, but it provides an excellent survey of the range AEM's applications. If you are a developer interested in a specific technology like S7, or you are interested exclusively in component writing and so on, you will not get what you need from this book. However, I do think anyone invested in Adobe technology would greatly benefit from reading this, especially when you compare the cost of the book and the actual training provided by Adobe.

If you want to see the range of uses of the product, and really understand the intentions behind AEM, see where the product is going, and get information of a wide range of applications, this book is great.

It is easy to get bogged down in the minutia/complexity of one specific use of the product, and even just for business and purposes and communication with clients, it is important to stay aware of the product as a whole.
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1 of 1 people found the following review helpful By Tom on September 26, 2013
Format: Kindle Edition
This book provides a phenomenal overview for any marketer or business personal currently interested in Adobe CQ5. From a marketing perspective, the book explains why CQ5 has the features it does, and how you can ultimately use them to improve the bottom line. It not only gives a thorough overview of the platform, but also explains how to best optimize AEM without losing the reader in unnecessary over-the-top technical jargon.

The author gives his honest opinion from real life experiences and provides solid examples on how AEM can add value to your digital marketing campaign. It also routinely gives a heads-up on common mistakes and what you can do to avoid them. This helps break-up the "textbook feel" most guide reads possess.

Overall, the book had great content that was easy to digest and comprehend.
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1 of 1 people found the following review helpful By The Brady Report on October 30, 2013
Format: Kindle Edition Verified Purchase
I've scoured the web for help on CQ/AEM and I bought this on my Kindle. I liked it so well I bought a hard copy as well. Not for just marketers, if you are a tech guy and just getting into CQ, Ryan does an amazing job of giving some technical details as well without going too deep.

Highly recommend for anyone just getting started in CQ or even if you have some experience.
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1 of 1 people found the following review helpful By Z. Dachs on January 6, 2014
Format: Paperback Verified Purchase
AEM is the most powerful tool for online marketers today. Ryan takes a complex topic and makes it easy to digest. Could use a few more detailed implementation case studies, but other than that it's a great read and very informative.
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