Adobe(R) Photoshop(R) 7 Web Design with GoLive(TM) 6 [Paperback]

Michael Baumgardt (Author)

Book Description

Publication Date: June 26, 2002

Just because a program is one-size-fits-all doesn't mean that a book about it has to be. Take the case of Adobe Photoshop 7.0 Web Design: Even though the popular digital imaging program is geared toward designers of all types (graphics, print, Web), this book that covers it isn't. Instead, it's written just for you--the Web site designer who wants to get answers to Web-related Photoshop questions without wading through a lot of explanations that simply don't apply.

Through clear, direct text and a gorgeous four-color layout, this volume both instructs and inspires-Qin the process delivering all of the information you need to produce better-organized, faster-loading Web sites. As you follow along with best-selling author Michael Baumgardt, you'll learn how to create and optimize Web graphics, produce GIF animations, manage Web colors, and more. You'll also learn about all that's new in Photoshop 7: an enhanced Rollover palette to manage Web page rollovers, animations, and image maps more easily; Web output enhancements to easily apply transparency to Web page elements; and the new "selected" rollover state for creating more sophisticated Web site navigation bars without hand-coding--and these are just the tip of the iceberg. Whatever your level of experience, if you're ready to take on Web design with Photoshop 7, this is the book for you.

'

Editorial Reviews

From the Back Cover

Just because a program is one-size-fits-all doesn't mean that a book about it has to be. Take the case of Adobe Photoshop 7.0 Web Design: Even though the popular digital imaging program is geared toward designers of all types (graphics, print, Web), this book that covers it isn't. Instead, it's written just for you--the Web site designer who wants to get answers to Web-related Photoshop questions without wading through a lot of explanations that simply don't apply.

Through clear, direct text and a gorgeous four-color layout, this volume both instructs and inspires-Qin the process delivering all of the information you need to produce better-organized, faster-loading Web sites. As you follow along with best-selling author Michael Baumgardt, you'll learn how to create and optimize Web graphics, produce GIF animations, manage Web colors, and more. You'll also learn about all that's new in Photoshop 7: an enhanced Rollover palette to manage Web page rollovers, animations, and image maps more easily; Web output enhancements to easily apply transparency to Web page elements; and the new "selected" rollover state for creating more sophisticated Web site navigation bars without hand-coding--and these are just the tip of the iceberg. Whatever your level of experience, if you're ready to take on Web design with Photoshop 7, this is the book for you.'

About the Author

@CATEGORY = Computer Graphics/Multimedia@TITLE = Adobe Photoshop 7 Web Design@AUTHOR = Michael Baumgardt @HEADLINE = Web Design with Photoshop 7 from start to finish.@BULLET = Useful for readers with various levels of Photoshop experience; sidebars throughout the book contain information for beginning users, and numerous other sections are aimed at more advanced users.@BULLET = Covers in depth Photoshop topics like compression, file formats, and color management that other Photoshop Web books don't cover in as much detail.@BULLET = Gorgeous four-color layout is both instructive and inspirational.@SUMMARY = Count on Adobe Photoshop 7 Web Design to be your guide. Photoshop is the industry standard when it comes to Web design, and Photoshop 7 promises to be one of the best updates so far. Because so few recent books focus on ways to use Photoshop exclusively for creating dynamic, optimized Web graphics, designer Michael Baumgardt set out to create this full-color guide. Whether you're an experienced Web designer, or just starting to explore Photoshop 7's powerful features, you'll learn to work smarter and meet the growing demand for better-organized, faster-loading sites.@AUTHBIO = Michael Baumgardt is one of Germany's most respected authors on Web design and desktop publishing. One of the first designers to adopt desktop publishing more than a decade ago, he made the leap into designing for the Internet in 1996. His books on design are consistent bestsellers. He currently lives in New York, where he runs a Web design and desktop publishing company, Mito Media, Inc. He is the author of the previous edition of this book, as well as several other top-selling books on graphic design.@ISBN = 0-321-11561-9@MAINCAT = Computer Graphics/Multimedia@SUBCAT = Photoshop@DATALINE1 = 2002, 352 pages, 7 x 9@DATALINE2 = paper, $40.00@IMPRINT = Adobe Press

Product Details

• Paperback: 336 pages
• Publisher: Adobe Press (June 26, 2002)
• Language: English
• ISBN-10: 0321115619
• ISBN-13: 978-0321115614
• Product Dimensions: 9.1 x 7.6 x 0.7 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 3.7 out of 5 stars  See all reviews (17 customer reviews)
• Amazon Best Sellers Rank: #2,328,892 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

13 of 15 people found the following review helpful:

5.0 out of 5 stars Finally, the book I have been searching for!, August 12, 2002

By A Customer

This review is from: Adobe(R) Photoshop(R) 7 Web Design with GoLive(TM) 6 (Paperback)

I finally found out how PhotoShop is used to create all of those graphically beautiful Web pages you see online these days. Now I know. The author has an excellent follow-along tutorial along with additional information, tips & tricks. Michael Baumgardt left NO questions unanswered.

Before reading this book I had a working knowledge of PhotoShop, GoLive, Illustrator but there were so many missing pieces when I tried to create Web designs. This book filled in the blanks and I now have rebuilt our company's intranet, a friend's club's home page, another's consulting page and my own personal home page. Buy this book, you won't be disappointed.

6 of 7 people found the following review helpful:

2.0 out of 5 stars Wynne Stevens MyMac.com Book Review, April 3, 2003

By 

Tim E Robertson "Publisher MyMac" (Battle Creek, Mi United States) - See all my reviews
(VINE VOICE)    (REAL NAME)   

This review is from: Adobe(R) Photoshop(R) 7 Web Design with GoLive(TM) 6 (Paperback)

Adobe Photoshop 7 Web Design by Michael Baumgardt is a very comprehensive study in Web design. Pages are beautifully illustrated with colorful samples and diagrams. The author goes into great detail explaining many nuances of this craft that the most of us tend to ignore.

The book starts with design basics and concepts, which include interviews with professionals in the trade, plus many examples of successful designs in practice. The middle of the content gets into some Photoshop and ImageReady techniques that have application in Web design. There are a few tutorials that some readers may find helpful in reinforcing concepts.

Maybe my expectations were confused by the title, but I found Adobe Photoshop 7 Web Design to be disappointing in its treatment of Photoshop as a Web design tool. The focus of the book's substance seems to be on the left brain area, to the detriment of any creative potential that might otherwise be discovered.

When I want to educate myself in the technical areas, I'll buy a book devoted to that subject; to pursue the potential that Photoshop offers in Web design I'll search for a book that focus on the creative. There is really very little in this volume that does that and there are other books that do it better.

If your basic desire is to understand, for example, color depth, information architecture, content authoring, image compression, the LZW algorithm, and similar topics, Adobe Photoshop 7 Web Design should probably be in your library. They are important matters but ones I don't want to deal with when I'm in a creative mode.

So therein lies the reason for a negative evaluation. What I expected from this book, based on its title, was 300 pages of Photoshop techniques geared to the artistic Web designer. Instead, I found more of an overview of Photoshop fundamentals sandwiched between lots of technical information.

There is no accompanying CD so any images needed for tutorials or experimentation must be downloaded. Nor is there any demo of GoLive software, which would have been helpful, since a good portion of Adobe Photoshop 7 Web Design with GoLive 6 deals with this application. There are portions of the book that are very well explained and others that are labored and awkward.

Because of these disappointments it would be hard to recommend this book to any serious or aspiring graphic artist other than for the purpose of acquiring a broad perspective on Web design. Those who want a more creative approach would be better served elsewhere.

Attractively presented but lacking in important content
MacMice Rating: 2 out of 5

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Wynne Stevens ...

3 of 3 people found the following review helpful:

1.0 out of 5 stars A slick presentation but no nuts & bolts!, August 16, 2005

By 

Groundspeed Marketing, Inc. "Pablobo" (Nashville, TN) - See all my reviews
(REAL NAME)   

This review is from: Adobe(R) Photoshop(R) 7 Web Design with GoLive(TM) 6 (Paperback)

Was I ever happy to find this title! I bought it instantly. When I started to try to make some sense of where to start, I found myself jumping all around the chapters to try to get going with my first Photoshop/Go Live project. Today, I'm still stuck and can't find anything to tell me how to get from finished Photoshop layers to a finished Go Live site. Obviously I'm extremely disappointed with this book. The author seems to gloat over having done mega dollar sites and has friends in that club whom he quotes and shows samples from. I'm not there yet and perhaps the bigger problem is that Adobe never could make GoLive as user friendly as Dreamweaver (which they recently BOUGHT).
Do yourself a favor. Unless you want to pay for a beautiful, almost coffee table book, find something that gets to the nuts & bolts of building a site and give this book to your grandma.