Did you ever waste money onadvertising your business?¿ If the answeris "yes" don't feel alone.¿ Millions ofadvertising dollars are wasted every year in our country by companies thatadvertise using the wrong media, or having the wrong message.WHY IS 85% OF ALL MONEY SPENT ONADVERTISING INNEFECTIVE?Advertising has become redundantand rhetorical.¿ Most of us won't admitto believing what we see or hear, and we don't usually search outadvertising.¿ And we are all bombarded withover 1500 messages every day!¿ Yet advertising has had an enormous impact onsociety over the years.The purpose of spending money onadvertising is to elicit a behavioralresponse.¿ AdSense is the study ofadvertising through the eyes of a behavioral scientist.¿ The book teaches you how to get past therhetoric and focus on the customer you need to get through your door today!¿It teaches you how to think as a behavioral scientist.Who needs this book?v Business owners who make advertising decisionsv Media salespeoplev Copywriters of advertisingv Advertising agenciesv Marketing expertsv Even consumers of advertising messages, whichhappens to be all of us
Adsense: The Behavioral Science of Advertising
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Book Description
Editorial Reviews
About the Author
Kirk Donovan is a veteran of over30 years in advertising.¿ He started atthe bottom, literally, on-the-air and selling advertising for a 250 watt AM station in Niceville, Florida.¿ Over the next 10 years, he worked his waythrough small market radio on the way to a Master's Degree and PhD studies inBehavioral Science at Florida State University.¿ He learned along the way that the purpose ofadvertising was to get a response!AdSenseis a look at the behavioral science of advertising, from a veteran who learnedthe business on the streets and battled his way to the top.Kirk owns one of the mostsuccessful advertising consulting firms in the country, and is a champion forthe retailer who struggles through advertising decisions and wastes money alongthe way.¿ He is one of the mostsought-after speakers in the country on the Behavioral Science ofAdvertising.¿ He has helped dozens ofretailers take their businesses from zero to hero.
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Customer Reviews
Most Helpful Customer Reviews
22 of 22 people found the following review helpful
Format:Paperback
I bought this book based on the book TITLE alone. It was a busy day and Amazon recommended that I buy this book based on the types of books I was searching for that day.
Trusting Amazon to add value to my reading experience, I bought it.
As I cracked the paperbook open hoping to learn what Kirk knows about "AdSense"...I was quick to discover that it has NOTHING to do with GOOGLE AdSense.
Ohh well, my fault. I hope someone benefits from this review and decides NOT to buy this book if they are looking for Google AdSense strategies.
As for the value within the book? Yep, pretty good and filled with common sense advertising tidbits. Kirk did a great job and I'm sure someone wanting this type of information would enjoy the book... as long as you know it has NOTHING to do with GOOGLE.
:)
Trusting Amazon to add value to my reading experience, I bought it.
As I cracked the paperbook open hoping to learn what Kirk knows about "AdSense"...I was quick to discover that it has NOTHING to do with GOOGLE AdSense.
Ohh well, my fault. I hope someone benefits from this review and decides NOT to buy this book if they are looking for Google AdSense strategies.
As for the value within the book? Yep, pretty good and filled with common sense advertising tidbits. Kirk did a great job and I'm sure someone wanting this type of information would enjoy the book... as long as you know it has NOTHING to do with GOOGLE.
:)
9 of 9 people found the following review helpful
Format:Paperback
I too thought this book was about Google Adsense and was sorely disappointed when it arrived. And despite its subtitle, "The behavioral science of advertising", it mostly isn't about that either.
The bulk of this book is a primer on basic advertising strategy for a business. And I do mean basic; the book covers topics like the purpose of advertising, and how CPM (cost per mille or thousand) works. The book is set in large type with huge paragraph spaces. It is 202 pages, yet the primary messages could have been communicated in between 50 and 100. The primary benefit I can articulate for the book is that it is a fast read; otherwise, otherwise, I don't recommend it.
The bulk of this book is a primer on basic advertising strategy for a business. And I do mean basic; the book covers topics like the purpose of advertising, and how CPM (cost per mille or thousand) works. The book is set in large type with huge paragraph spaces. It is 202 pages, yet the primary messages could have been communicated in between 50 and 100. The primary benefit I can articulate for the book is that it is a fast read; otherwise, otherwise, I don't recommend it.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book is more about the landscape of online marketing and provide very limited Adsense campaign techniques to generate reveune! Defintley not a good buy!
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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salient audience Key Phrases - Capitalized Phrases (CAPs): (learn more)
Kirk Donovan, Dodge Country, Madison Avenue, New York, Middle America, United States, Beaudry Ford, Ford Motor Company, Benjamin Franklin, Amtrak Train, Waterbed Showcase Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
salient audience Key Phrases - Capitalized Phrases (CAPs): (learn more)
Kirk Donovan, Dodge Country, Madison Avenue, New York, Middle America, United States, Beaudry Ford, Ford Motor Company, Benjamin Franklin, Amtrak Train, Waterbed Showcase Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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