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AdvancED Flex Application Development: Building Rich Media X [Paperback]

Chris Charlton , R Blank , Omar Gonzalez , Hasan Otuome
3.9 out of 5 stars  See all reviews (12 customer reviews)

Price: $54.99 & FREE Shipping. Details
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Book Description

December 17, 2007 1590598962 978-1590598962 1

Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book contains all the knowledge you need to build similar large-scale rich Internet applications with Adobe Flex.

From the inception of the idea through to deployment, the authors show the techniques needed to plan and build advanced applications. You'll learn how to use forms, styles, validators, video, sound analysis, and framework caching, ensuring you make the most of the features introduced in Flex 3.

Powerful applications require solid back ends. This book shows how to hook up a Flex application to PHP back-end systems such as Drupal and OpenAds. You'll learn how various parts of the RMX were built, including the blogs, event calendar, jobs board, and advertising system—elements that come together to really showcase the power of Flex.

The RMX is built by Adobe developers for Adobe developers—a rewarding community relationship that guarantees results. The same spirit is carried into this book, with the authors wanting and helping to take you to the next level of Flash application development.


Editorial Reviews

About the Author

Chris Charlton is a software architect at Almer/Blank and an Adobe Flex champion. He is a CSS and ActionScript expert who successfully cannonballed into web development in the late 1990s and has been programming since childhood. Always caught up with the latest in Flash, Dreamweaver, Fireworks, and XML, Chris authored premium articles for the largest Dreamweaver/Flash community, DMXzone.com, and produced WebDevDesign, a popular web design and development podcast featured on iTunes. Somehow, Chris finds time to run an authorized Adobe user group, LA AIR, focused around open source and Adobe technologies. As a community leader, Chris remains a resident faculty member of the Rich Media Institute and lends himself to speak at large industry events, like JobStock, NAB, and FITC Hollywood. Brain cycles from Chris are always web standards, the Flash platform, and accessibility.

R Blank is chief technology officer of Almer/Blank, an Adobe Solution Partner based in Venice, California, that specializes in video and application development for the Flash platform, with clients including E! Entertainment, Live Nation, Microsoft, Apple, and IKEA. For over 13 years, he has been an interactive designer, developer, consultant, teacher, and author, specializing in the planning, development, and release of rich interfaces; R has specialized in Flash since 1999. R holds four Flash certifications, was one of the first 50 certified Flash developers in the world, was an author for the Flash MX 2004 Designer Certification Exam, and is a frequent contributor to the Adobe Edge newsletter. In 2003, he founded and continues to manage LAFlash.org, a community of over 3,000 Flash industry professionals and home to three Adobe User Groups for Flash. R also serves on the information technology faculty at the University of Southern California's Viterbi School of Engineering. Previously, R cofounded and served as director of product and design at Wildform, the makers of the first video encoder for Flash, where he cocreated Flix, the first video encoder for Flash (now owned by On2). R has a master's in business administration in entrepreneurship from the UCLA Anderson School of Management and a bachelor's degree in history from Columbia University, and has studied at Cambridge University (U.K.), the University of Salamanca (Spain), and the Nizhny Novgorod Institute of Foreign Languages (Russia).

Omar Gonzalez is a senior application developer at Almer/Blank who has been developing for the Web since 1997. He has acquired a strong sense for developing accessible sites employing web standards, open source projects, and frameworks like Drupal and CSS. During the quick rise of Flash, he began to incorporate the popular technology into the sites he worked on, adding Flash development as well as PHP and MySQL to his repertoire. He has developed Flash video applications for companies like eHarmony and has spoken at conferences like FITC on such topics as Flash video, Motion XML, and AIR. Over the past two years he has been developing Flex applications, harnessing the power of Flash technology to create cutting-edge rich Internet applications. Omar is on the resident faculty at the Rich Media Institute, teaching topics in Flex, HTML/CSS, and web development, and he is an active member of Los Angeles Flash user groups.

Hasan Otuome is a senior application developer at Almer/Blank, where he can usually be found developing rich Internet applications for the company's clients. He is an Adobe Flex champion who espouses creative uses and combinations of Flash, Flex, AIR, PHP, MySQL, and ColdFusion for their benefits in creating unique user experiences. When not immersed in client development, Hasan can be found lending a helping hand to the development community at sites such as LAFlash.org, gotoAndLearn.com, TheSourceCode.org, and ActionScript.org.

Product Details

  • Paperback: 550 pages
  • Publisher: friendsofED; 1 edition (December 17, 2007)
  • Language: English
  • ISBN-10: 1590598962
  • ISBN-13: 978-1590598962
  • Product Dimensions: 7.6 x 1 x 9 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,766,947 in Books (See Top 100 in Books)

Customer Reviews

3.9 out of 5 stars
(12)
3.9 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Something for everyone, and many things unique February 11, 2008
Format:Paperback
Is it worth buying? Yes, I think so. It's got something for everyone. But especially if you manage a user's group, are dealing with aggregating media and content, or doing something that relies on advertising and traffic. While they do not cover eCommerce in this book specifically, this is a really plus if you are building an eCommerce site in Flex. It outlines how to enhance a Flex-based online store. It covers SEO, OpenAds, and how to monetize your site. That information alone is worth the price of the book. RIAs are great, RIAs that make business better are a real step beyond.
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6 of 7 people found the following review helpful
5.0 out of 5 stars A Guide for Truly Professional Development January 3, 2008
Format:Paperback|Amazon Verified Purchase
This book really puts the "plan" in pre-planning. I really love the way the developers take you through the process of building applications, especially when deciding on the different technologies to use. The choices they make and what they base it on is extraordinary. Not only does the book teach you cool stuff about Flex, but because they are a real development company they bring you into their world, sharing their tasks and how to overcome them. The second chapter was a goldmine for me as it revealed a lot of helpful tools for development. The book really shows you how to use Flex for advanced applications, and how to effectively plan it out for success.
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3 of 3 people found the following review helpful
3.0 out of 5 stars Good and bad May 9, 2008
Format:Paperback
I have mixed feelings about this book which I got because it was one of the first to cover Flex 3.

I think it is a bit weak on the pure Flex bit - I just can't see someone actually learning Flex out of it, though they will get a pretty good feel for what Flex does. It presents just enough information to explain their application, the RMX, no more. The coding examples are also somewhat hard to follow, with code being all over the place. Yes, it might be real-life production/business code but that doesn't mean that it is automatically great for teaching. Simpler, more illustrative, tighter code would have been better.

On the other hand, the book does a much better job at presenting the big picture of a Flex website and how all the parts fit together, almost at a business/planning level. The wireframe chapters and how to integrate ads are great. Also, though I don't use PHP+Drupal, which they use as a backend, I definitely came away with a confirmation that Flex wasn't tied to particular backend server technologies. If you do use PHP and Drupal, you will get more value out of it for sure.

All in all, a 3.5/5 book.
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Most Recent Customer Reviews
4.0 out of 5 stars Know what you are getting into...
This book does a very good job of describing the decision making processes that go into using a particular piece of technology with Flex and how they apply this to their... Read more
Published on July 22, 2009 by Robert K. Tribit
3.0 out of 5 stars Not very advancED
The only problem with this book is that it's not AdvancED as they claim in the title. It's aimed for beginners who never worked on a bigger projects before. Read more
Published on September 20, 2008 by Alen Balja
5.0 out of 5 stars A great book
This is a great book to learn how to build Flex Rich Internet Application. It is easy to read and follow, and it also includes SEO omptimization techniques for higher ranking in... Read more
Published on June 5, 2008 by Elena T. Lebedev
2.0 out of 5 stars Basic
This is a very basic introduction to Flex, and doesn't provide much into how it fits into web design as a whole!
Published on April 14, 2008 by Manuel Lopez
5.0 out of 5 stars Great Book From a Fresh Perspective
CAST FROM A NEW MOLD

Early in the history of the Adobe Flash Platform it was possible to read all of the great books on the subject because there were so few notable... Read more
Published on March 14, 2008 by Samuel A. Rivello
3.0 out of 5 stars regular
voy por el capitulo 4
los 3 primeros se centran netamente en la explicacion del proyecto rmx.
como nace cuales son las necesidades que llevaron a la empresa a plantear... Read more
Published on February 1, 2008 by Depecheboy
5.0 out of 5 stars Excellent
i have been using this book for a couple of weeks now...oh my...its Excellent...there is alot to learn from this book BUT you have to have had some flex experience. Read more
Published on January 30, 2008 by K. Addaquay
2.0 out of 5 stars if it's db application development save your money
I bought this book because the video review by the author refers to using flex with php and mysql. Unfortunately, when you do get to the chapter on php and mysql, the author... Read more
Published on December 31, 2007 by Tom
5.0 out of 5 stars More than Flex - it covers workflow, wireframes, video, and Drupal
Customer Video Review
Length: 1:35 Mins
Published on December 25, 2007 by Chris Charlton
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