The Advanced Dictionary of Marketing: Putting Theory to Use [Paperback]

Scott Dacko (Author)

Book Description

Publication Date: February 3, 2008 | ISBN-10: 0199286000 | ISBN-13: 978-0199286003

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

Editorial Reviews

About the Author

Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.

Product Details

• Paperback: 625 pages
• Publisher: Oxford University Press, USA (February 3, 2008)
• Language: English
• ISBN-10: 0199286000
• ISBN-13: 978-0199286003
• Product Dimensions: 8.5 x 5.5 x 1.6 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,672,103 in Books (See Top 100 in Books)

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